| Sponsees: the silent side of sponsorship research (Arts Sponsorship) G Toscani, G Prendergast Marketing Intelligence & Planning 36 (3), 396-408, 2018 | 37 | 2018 |
| Arts Sponsorship Versus Sports Sponsorship: Which Is Better for Marketing Strategy? G Toscani, G Prendergast Journal of Nonprofit & Public Sector Marketing, 2018 | 27 | 2018 |
| The effects of the COVID-19 pandemic for artificial intelligence practitioners: the decrease in tacit knowledge sharing G Toscani Journal of Knowledge Management 27 (7), 1871-1888, 2023 | 5 | 2023 |
| Behaviour of different treated and untreated stones exposed to salt crystallization test R Quaresima, G Toscani 5th:; International symposium, Conservation of monuments in the …, 2002 | 5 | 2002 |
| The role of reciprocity and reputation in service relationships with arts organisations (Arts Sponsorship) G Toscani, G Prendergast Journal of Services Marketing 36 (6), 800-812, 2022 | 4 | 2022 |
| UNDERSTANDING THE SPONSEE'S EXPERIENCE: AN ASSESSMENT OF THE SPONSOR-SPONSEE RELATIONSHIP G Toscani KTH Royal Institute of Technology, 2018 | 2 | 2018 |
| Political Art: An Investigation of the Jacob Zuma Spear Painting BE Stiehler, G Toscani Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2015 | 2 | 2015 |
| Creatividad e innovación en la empresa digital: una historia muy antigua G Toscani Harvard Deusto Business review, 40-47, 2024 | 1 | 2024 |
| Exaptation within structure: the challenge of external resources and risk-taking for public R&D institutions G Toscani | | 2024 |
| CASE Julio Wais: An NFT Opportunity? J Wais, L Palencia, G Toscani IESE PUBLISHING, 2023 | | 2023 |
| Cómo el trabajo en remoto está reduciendo el conocimiento implícito G Toscani Harvard Deusto Business Review, 74-82, 2023 | | 2023 |
| Getting to Low Carbon with Data Analytics G Toscani, A Borwankar Dynamic Decisions Energy PIVOT, Adaptive Moves, Winning BOUnCE, 756, 2022 | | 2022 |
| Los mundos virtuales, un nuevo reto para la propiedad industrial de las marcas A Terés, G Toscani Harvard Deusto business review, 52-60, 2022 | | 2022 |
| CONTRASTING SPORTS SPONSORSHIP AND ARTS SPONSORSHIP G Toscani, G Prendergast 7th World Business Ethics Forum, 2018 | | 2018 |
| LEARNING FROM COLD CHAIN IN BIG DATA: ENHANCING HUMAN DESIGN FOR AN UNINTERRUPTED TECHNOLOGICAL EXECUTION G Toscani | | |
| Time and Data Scientists Empirical G Toscani | | |
| Time and Data Scientists Theory G Toscani | | |
| Collaborative Intelligence: AI makers thinking patterns for digital success G Toscani | | |
Gerard PrendergastProfessor of Marketing, Hong Kong Baptist UniversityVerified email at hkbu.edu.hk
