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Mónica Cortiñas
Mónica Cortiñas
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Title
Cited by
Cited by
Year
Situational variables in online versus offline channel choice
R Chocarro, M Cortiñas, ML Villanueva
Electronic Commerce Research and Applications 12 (5), 347-361, 2013
1482013
Understanding multi-channel banking customers
M Cortiñas, R Chocarro, ML Villanueva
Journal of Business Research 63 (11), 1215-1221, 2010
1132010
The impact of product category knowledge on consumer use of extrinsic cues–A study involving agrifood products
R Chocarro, M Cortiñas, M Elorz
Food Quality and Preference 20 (3), 176-186, 2009
882009
The use of loyalty-cards databases: Differences in regular price and discount sensitivity in the brand choice decision between card and non-card holders
M Cortiñas, M Elorz, JM Múgica
Journal of Retailing and Consumer Services 15 (1), 52-62, 2008
842008
Retail store loyalty management via an analysis of heterogeneity of the service elements
M Cortiñas, M Elorz, ML Villanueva
The International Review of Retail, Distribution and Consumer Research 14 (4 …, 2004
402004
Channel choice in the 21st century: The hidden role of distribution services
RR Betancourt, R Chocarro, M Cortiñas, M Elorz, JM Mugica
Journal of Interactive Marketing 33 (1), 1-12, 2016
362016
The impact of expert opinion in consumer perception of wines
R Chocarro, M Cortinas
International Journal of Wine Business Research, 2013
352013
The demand for and the supply of distribution services: A basis for the analysis of customer satisfaction in retailing
RR Betancourt, M Cortiñas, M Elorz, JM Mugica
Quantitative Marketing and Economics 5 (3), 293-312, 2007
322007
Attention to Online Channels Across the Path to Purchase: An Eye-Tracking Study
M Cortinas, R Cabeza, R Chocarro, A Villanueva
Electronic Commerce Research and Applications 36, 1-19, 2019
292019
Omni-channel users and omni-channel customers: a segmentation analysis using distribution services
M Cortiñas Ugalde, R Chocarro Eguaras, M Elorz Domezain
Spanish Journal of Marketing-ESIC, 2019, 23 (3), 415-436, 2019
232019
Distinctive competencies and competency-based management in regulated sectors: a methodological proposal applied to the pharmaceutical retail sector in Spain
AI Fernandez, PR Lara, MC Ugalde, GS Sisodia
Journal of Retailing and Consumer Services 42, 29-36, 2018
232018
Teachers’ attitudes towards chatbots in education: a technology acceptance model approach considering the effect of social language, bot proactiveness, and users’ characteristics
R Chocarro, M Cortiñas, G Marcos-Matas
Educational Studies, 2021
202021
Customer Heterogeneity in the development of e-loyalty
R Chocarro, M Cortiñas, M Villanueva
Journal of Research in Interactive Marketing 9 (3), 190 - 213, 2015
192015
Private Sales Clubs: A 21st Century Distribution Channel
RR Betancourt, R Chocarro, M Cortiñas, M Elorz, JM Mugica
Journal of Interactive Marketing 37 (1), 44-56, 2017
162017
Loyalty cards: Are retailers ignoring non-card-holder behaviour
M Cortiñas, M Elorz, JM Mugica
European Retail Digest 45, 18-20, 2005
142005
Different channels for different services: Information sources for services with search, experience and credence attributes
R Chocarro, M Cortinas, ML Villanueva
The Service Industries Journal 41 (3-4), 261-284, 2021
132021
La importancia del atributo origen en la elección de productos agroalimentarios: el caso del espárrago de Navarra
MC Ugalde, RC Eguaras, ME Domezaín, ML Villanueva
Economía agraria y Recursos naturales, 57-90, 2007
132007
La heterogeneidad de los consumidores en la valoración de la gestión minorista: un análisis de segmentación post-hoc en modelos de ecuaciones estructurales
MC Ugalde, RC Eguaras, ML Villanueva
Revista española de investigación de marketing 14 (1), 91-114, 2010
112010
The Use of a Retail Store Database for Brand Choice Analysis
C Berné, M Cortiñas, M Elorz, JM Múgica
The International Review of Retail, Distribution and Consumer Research 14 (1 …, 2004
82004
La heterogeneidad de la productividad del marketing en los servicios minoristas: satisfacción y lealtad
M Cortiñas, J Elortza, P Goñi
Universidad Pública, Departamento de Gestión de Empresas, 2001
82001
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