| Situational variables in online versus offline channel choice R Chocarro, M Cortiñas, ML Villanueva Electronic Commerce Research and Applications 12 (5), 347-361, 2013 | 72 | 2013 |
| Understanding multi-channel banking customers M Cortiñas, R Chocarro, ML Villanueva Journal of Business Research 63 (11), 1215-1221, 2010 | 64 | 2010 |
| The impact of product category knowledge on consumer use of extrinsic cues–A study involving agrifood products R Chocarro, M Cortiñas, M Elorz Food Quality and Preference 20 (3), 176-186, 2009 | 64 | 2009 |
| The use of loyalty-cards databases: Differences in regular price and discount sensitivity in the brand choice decision between card and non-card holders M Cortiñas, M Elorz, JM Múgica Journal of Retailing and Consumer Services 15 (1), 52-62, 2008 | 59 | 2008 |
| Retail store loyalty management via an analysis of heterogeneity of the service elements M Cortinas, M Elorz, ML Villanueva The International Review of Retail, Distribution and Consumer Research 14 (4 …, 2004 | 35 | 2004 |
| The demand for and the supply of distribution services: A basis for the analysis of customer satisfaction in retailing RR Betancourt, M Cortiñas, M Elorz, JM Mugica Quantitative Marketing and Economics 5 (3), 293-312, 2007 | 27 | 2007 |
| The impact of expert opinion in consumer perception of wines R Chocarro, M Cortiñas International Journal of Wine Business Research 25 (3), 227-248, 2013 | 19 | 2013 |
| Channel choice in the 21st century: The hidden role of distribution services RR Betancourt, R Chocarro, M Cortiñas, M Elorz, JM Mugica Journal of Interactive Marketing 33, 1-12, 2016 | 18 | 2016 |
| Loyalty cards: Are retailers ignoring non-card-holder behaviour M Cortiñas, M Elorz, JM Múgica European Retail Digest 45, 18-20, 2005 | 13 | 2005 |
| La importancia del atributo origen en la elección de productos agroalimentarios: el caso del espárrago de Navarra MC Ugalde, RC Eguaras, ME Domezaín, ML Villanueva Economía agraria y recursos naturales, 57-90, 2007 | 12 | 2007 |
| Private sales clubs: A 21st century distribution channel RR Betancourt, R Chocarro, M Cortiñas, M Elorz, JM Mugica Journal of Interactive Marketing 37, 44-56, 2017 | 8 | 2017 |
| Customer Heterogeneity in the development of e-loyalty R Chocarro, M Cortiñas, M Villanueva Journal of Research in Interactive Marketing 9 (3), 190 - 213, 2015 | 8 | 2015 |
| La heterogeneidad de los consumidores en la valoración de la gestión minorista: un análisis de segmentación post-hoc en modelos de ecuaciones estructurales MC Ugalde, RC Eguaras, ML Villanueva Revista española de investigación de marketing 14 (1), 91-114, 2010 | 7 | 2010 |
| The Use of a Retail Store Database for Brand Choice Analysis C Berné, M Cortiñas, M Elorz, JM Múgica The International Review of Retail, Distribution and Consumer Research 14 (1 …, 2004 | 7 | 2004 |
| La heterogeneidad de la productividad del marketing en los servicios minoristas: satisfacción y lealtad M Cortiñas, J Elortza, P Goñi Universidad Pública, Departamento de Gestión de Empresas, 2001 | 7 | 2001 |
| The use of loyalty cards databases: difference in regular price and discount sensitivity in the brand choice between card and non-card holders M Cortinas, M Elorz, JE Mugica Journal of Retailing and Consumer Services 15 (1), 42-51, 2008 | 4 | 2008 |
| Impact of market environment on marketing relationships RR Betancourt, R Chocarro, M Cortiñas, MEJM Mugica International Journal of Marketing Studies 6 (1), 2014 | 1 | 2014 |
| Competencias distintivas y gestión por competencias en el pequeño comercio. La generación de ventajas competitivas en el sector minorista de distribución farmacéutica A Ibáñez Fernández Universidad Rey Juan Carlos, 2011 | 1 | 2011 |
| The role of purchase regularity and purchase frequency in price and discount sensitivity MCME Mariya Andreeva Journal of Marketing Trends 1 (4), 57-73, 2010 | 1 | 2010 |
| Analizando el Comportamiento de Búsqueda de Información de Un Servicio/Analysing Information Search Behavior Whithin a Service Context R Chocarro, M Cortiñas, ML Villanuevac Revista Portuguesa de Marketing 13 (25), 19, 2009 | 1 | 2009 |
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