| Situational variables in online versus offline channel choice R Chocarro, M Cortiñas, ML Villanueva Electronic Commerce Research and Applications 12 (5), 347-361, 2013 | 163 | 2013 |
| Understanding multi-channel banking customers M Cortiñas, R Chocarro, ML Villanueva Journal of Business Research 63 (11), 1215-1221, 2010 | 115 | 2010 |
| The impact of product category knowledge on consumer use of extrinsic cues–A study involving agrifood products R Chocarro, M Cortiñas, M Elorz Food Quality and Preference 20 (3), 176-186, 2009 | 89 | 2009 |
| The use of loyalty-cards databases: Differences in regular price and discount sensitivity in the brand choice decision between card and non-card holders M Cortiñas, M Elorz, JM Múgica Journal of Retailing and Consumer Services 15 (1), 52-62, 2008 | 87 | 2008 |
| Channel choice in the 21st century: The hidden role of distribution services RR Betancourt, R Chocarro, M Cortiñas, M Elorz, JM Mugica Journal of Interactive Marketing 33 (1), 1-12, 2016 | 41 | 2016 |
| Retail store loyalty management via an analysis of heterogeneity of the service elements M Cortiñas, M Elorz, ML Villanueva The International Review of Retail, Distribution and Consumer Research 14 (4 …, 2004 | 41 | 2004 |
| The impact of expert opinion in consumer perception of wines R Chocarro, M Cortinas International Journal of Wine Business Research, 2013 | 39 | 2013 |
| Attention to Online Channels Across the Path to Purchase: An Eye-Tracking Study M Cortinas, R Cabeza, R Chocarro, A Villanueva Electronic Commerce Research and Applications 36, 1-19, 2019 | 36 | 2019 |
| Teachers’ attitudes towards chatbots in education: a technology acceptance model approach considering the effect of social language, bot proactiveness, and users’ characteristics R Chocarro, M Cortiñas, G Marcos-Matas Educational Studies, 2021 | 32 | 2021 |
| The demand for and the supply of distribution services: A basis for the analysis of customer satisfaction in retailing RR Betancourt, M Cortiñas, M Elorz, JM Mugica Quantitative Marketing and Economics 5 (3), 293-312, 2007 | 32 | 2007 |
| Omni-channel users and omni-channel customers: a segmentation analysis using distribution services M Cortiñas, R Chocarro, M Elorz Spanish Journal of Marketing-ESIC, 2019 | 27 | 2019 |
| Distinctive competencies and competency-based management in regulated sectors: a methodological proposal applied to the pharmaceutical retail sector in Spain AI Fernandez, PR Lara, MC Ugalde, GS Sisodia Journal of Retailing and Consumer Services 42, 29-36, 2018 | 27 | 2018 |
| Customer Heterogeneity in the development of e-loyalty R Chocarro, M Cortiñas, M Villanueva Journal of Research in Interactive Marketing 9 (3), 190 - 213, 2015 | 20 | 2015 |
| Different channels for different services: Information sources for services with search, experience and credence attributes R Chocarro, M Cortinas, ML Villanueva The Service Industries Journal 41 (3-4), 261-284, 2021 | 18 | 2021 |
| Private Sales Clubs: A 21st Century Distribution Channel RR Betancourt, R Chocarro, M Cortiñas, M Elorz, JM Mugica Journal of Interactive Marketing 37 (1), 44-56, 2017 | 16 | 2017 |
| La importancia del atributo origen en la elección de productos agroalimentarios: el caso del espárrago de Navarra MC Ugalde, RC Eguaras, ME Domezaín, ML Villanueva Economía agraria y Recursos naturales, 57-90, 2007 | 14 | 2007 |
| Loyalty cards: Are retailers ignoring non-card-holder behaviour M Cortiñas, M Elorz, JM Mugica European Retail Digest 45, 18-20, 2005 | 14 | 2005 |
| La heterogeneidad de los consumidores en la valoración de la gestión minorista: un análisis de segmentación post-hoc en modelos de ecuaciones estructurales MC Ugalde, RC Eguaras, ML Villanueva Revista española de investigación de marketing 14 (1), 91-114, 2010 | 11 | 2010 |
| The Use of a Retail Store Database for Brand Choice Analysis C Berné, M Cortiñas, M Elorz, JM Múgica The International Review of Retail, Distribution and Consumer Research 14 (1 …, 2004 | 10 | 2004 |
| La heterogeneidad de la productividad del marketing en los servicios minoristas: satisfacción y lealtad M Cortiñas, J Elortza, P Goñi Universidad Pública, Departamento de Gestión de Empresas, 2001 | 8 | 2001 |
Raquel ChocarroUniversidad Pública de NavarraDirección de correo verificada de unavarra.es
