Borja Sanz-Altamira
Borja Sanz-Altamira
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Title
Cited by
Cited by
Year
Designated public festivals of interest to tourists
JM Lopez-Bonilla, LM Lopez-Bonilla, B Sanz-Altamira
European Planning Studies 18 (3), 435-447, 2010
242010
Reasons which influence on the students’ decision to take a university course: differences by gender and degree
JM López-Bonilla, R Barrera Barrera, MÁ Rodríguez Serrano, ...
Educational Studies 38 (3), 297-308, 2012
202012
Complexity of understanding consumer behavior from the marketing perspective
J Arenas-Gaitán, B Sanz-Altamira, PE Ramírez-Correa
Complexity 2019, 2019
132019
Gender roles in social network sites from generation Y
FJ Rondán-Cataluña, B Sanz-Altamira, B Peral-Peral
Journal of technology management & innovation 12 (4), 1-9, 2017
132017
Patterns of tourist seasonality in Spanish Regions
J Manuel López Bonilla, L Miguel López Bonilla, B Sanz Altamira
Tourism and Hospitality Planning & Development 3 (3), 241-256, 2006
92006
Marketing turístico: fundamentos y dirección
M Rey Moreno, R Barrera Barrera, E Chávez Miranda, J López Bonilla, ...
Editorial Piramide, 2017
62017
Las dimensiones de la búsqueda en la compra online del turista
JM López Bonilla, LM López Bonilla, B Sanz Altamira
Cossío Silva, FJ: Administrando en entorno inciertos. Escuela Superior de …, 2009
62009
El plan de marketing
BS Altamira
Principios y fundamentos de gestión de empresas, 213-238, 2007
42007
Consumer innovative behavior in vacation travel
JM López-Bonilla, LM López-Bonilla, B Sánz-Altamira
Tourism & Management Studies, 135-142, 2011
22011
Seasonal pattern in the tourist Spanish sector
JM López-Bonilla, LM López-Bonilla, B Sanz Altamira
Developing regions through family businesses and tourism. III Academic …, 2005
22005
Factores determinantes de la satisfacción de los minoristas ubicados en centros comerciales
A Navarro García, B Sanz Altamira, B Peral Peral
21999
Self-Consciousness in Online Shopping Behavior
LM López-Bonilla, B Sanz-Altamira, JM López-Bonilla
Mathematics 9 (7), 729, 2021
12021
Comportamiento ecológico de los gestores de campos de golf en Andalucía (España)
JM López-Bonilla, LM López-Bonilla, B Sanz-Altamira, ...
Revista Brasileira de Ecoturismo (RBEcotur) 4 (1), 2011
12011
Self-Consciousness in Online Shopping Behavior
B Sanz-Altamira
Mathematics 9 (7), 729, 2021
2021
Planificación de marketing, investigación de mercados y" Big Data" en organizaciones turísticas
BS Altamira
Marketing turístico: fundamentos y dirección, 131-165, 2020
2020
Self-Consciousness and Healthy Personality in Online Shopping Behavior
JM López-Bonilla, LM López-Bonilla, B Sanz-Altamira
Preprints, 2018
2018
Planificación de marketing, investigación de mercados turísticos y Big Data
BS Altamira
Marketing turístico: fundamentos y dirección, 113-145, 2017
2017
Planificación de marketing e investigación comercial turística
BS Altamira
Dirección de marketing turístico, 81-106, 2015
2015
Department of Business Administration & Marketing University of Seville Spain
BS Altamira, JCR Fernández
Managing in Uncertainty: Theory and Practice 19, 295, 2013
2013
Non-economic satisfaction, perceived usefulness and visual design of an electronic educational tool. An empirical view
MJ Sánchez-Franco, B Sanz-Altamira, EMB Esquinas
E-Learn: World Conference on E-Learning in Corporate, Government, Healthcare …, 2011
2011
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Articles 1–20