| Doing it all: An exploratory study of predictors of media multitasking BRL Duff, G Yoon, Z Wang, G Anghelcev Journal of Interactive Advertising 14 (1), 11-23, 2014 | 129 | 2014 |
| What if a web site can talk? Exploring the persuasive effects of web-based anthropomorphic agents X Nan, G Anghelcev, JR Myers, S Sar, R Faber Journalism & Mass Communication Quarterly 83 (3), 615-631, 2006 | 46 | 2006 |
| Binge-Watching Serial Video Content: Exploring the Subjective Phenomenology of the Binge-Watching Experience G Anghelcev, S Sar, JD Martin, JL Moultrie Mass Communication and Society 24 (1), 130-154, 2021 | 44 | 2021 |
| In the mood for [the right kind of] social marketing communication: How congruity between consumer mood and message framing influences intentions to recycle G Anghelcev, S Sar Journal of Social Marketing 4 (1), 38-57, 2014 | 44 | 2014 |
| A ZMET-based analysis of perceptions of climate change among young South Koreans: Implications for social marketing communication G Anghelcev, MY Chung, S Sar, BRL Duff Journal of Social Marketing 5 (1), 56-82, 2015 | 42 | 2015 |
| The Influence of Pre-existing Audience Mood and Message Relevance on the Effectiveness of Health PSAs: Differential Effects by Message Type G Anghelcev, S Sar Journalism and Mass Communication Quarterly 88 (3, Autumn 2011), 481-501, 2011 | 35 | 2011 |
| Congruity between mood and message regulatory focus enhances the effectiveness of anti drinking and driving advertisements: A global versus local processing explanation S Sar, G Anghelcev International Journal of Advertising 34 (3), 421-446, 2015 | 34 | 2015 |
| If you feel it now you will think it later: The interactive effects of mood over time on brand extension evaluations S Sar, BRL Duff, G Anghelcev Psychology & Marketing 28 (6), 561-583, 2011 | 30 | 2011 |
| Perceived risk mediates the impact of mood on the effectiveness of health PSAs: implications for public health marketing S Sar, G Anghelcev Journal of Social Marketing 3 (1), 78-101, 2013 | 26 | 2013 |
| Unintended effects of incentivizing consumers to recommend a favorite brand G Anghelcev Journal of Marketing Communications 21 (3), 210-223, 2015 | 24 | 2015 |
| Translating user control availability into perception: The moderating role of prior experience BG Southwell, G Anghelcev, I Himelboim, J Jones Computers in Human Behavior 23 (1), 554-563, 2007 | 23 | 2007 |
| Marketing Processed Organic Foods: The Impact of Promotional Message Framing (Vice Vs. Virtue Advertising) on Perceptions of Healthfulness G Anghelcev, S McGroarty, S Sar, JL Moultrie, Y Huang Journal of Food Products Marketing 26 (6), 401-424, 2020 | 20 | 2020 |
| The Interaction Effects of Mood and Ad Appeals on Type of Elaboration and Advertising Effectiveness JT Wen, S Sar, G Anghelcev Journal Journal of Current Issues & Research in Advertising 38 (1), 31-43, 2017 | 15 | 2017 |
| Is heavy binge-watching a socially driven behaviour? Exploring differences between heavy, regular and non-binge-watchers G Anghelcev, S Sar, J Martin, JL Moultrie Journal of Digital Media & Policy. https://doi.org/10.1386/jdmp_00035_1 13 …, 2022 | 14 | 2022 |
| Brand zealotry: What is it, and who are the zealots? J Eighmey, S Sar, G Anghelcev American Academy of Advertising. Conference. Proceedings (Online), 103, 2006 | 10 | 2006 |
| The impact of extrinsic incentives on students’ willingness to volunteer as peer mentors: implications for advertising education G Anghelcev, J Eighmey Journal of Advertising Education 17 (2), 5-16, 2013 | 9 | 2013 |
| The influence of anthropomorphic agents on attitudes towards the website: A test of two mediating roles X Nan, G Anghelcev, J Myers, S Sar, R Faber annual meeting of the International Communication Association, Sheraton New York, 2009 | 5 | 2009 |
| Effects of affect: How mood and arousal influence consumer evaluation of search engine result page (SERP) Ad Snippets TJ Wen, J Carter, S Sar, G Anghelcev, CD Ham Journal of Interactive Advertising 21 (3), 145-158, 2021 | 3 | 2021 |
| Exploring the Effects of Compliance/Non-Compliance Message Framing, Desirability of End States, and Brand Zealotry on Consumers’ Responses to Wearables Advertising R Wang, Y Huang, G Anghelcev Journal of Promotion Management 26 (7), 964-985, 2020 | 3 | 2020 |
| From echo chambers to ‘idea chambers’: Concurrent online interactions with similar and dissimilar others JD Martin, F Hassan, G Angheelcev, N Abunabaa, S Shaath International Communication Gazette; https://journals.sagepub.com/doi/full …, 2021 | 1 | 2021 |
Sela SarAssociate Professor of Advertising at UIUCDirección de correo verificada de illinois.edu
