Conceptualising and measuring the equity of online brands G Christodoulides, L De Chernatony, O Furrer, E Shiu, T Abimbola Journal of marketing management 22 (7-8), 799-825, 2006 | 441 | 2006 |
Brand, organisational identity and reputation in SMEs: an overview T Abimbola, C Vallaster Qualitative market research: an international Journal 10 (4), 341-348, 2007 | 347 | 2007 |
The effects of entrepreneurial marketing on born global performance A Kocak, T Abimbola International Marketing Review 26 (4/5), 439-452, 2009 | 332 | 2009 |
Branding as a competitive strategy for demand management in SMEs T Abimbola Journal of research in marketing and entrepreneurship 3 (2), 97-106, 2001 | 292 | 2001 |
Brand, organization identity and reputation: SMEs as expressive organizations: A resources‐based perspective T Abimbola, A Kocak Qualitative Market Research: An International Journal 10 (4), 416-430, 2007 | 254 | 2007 |
Consumer brand equity in a cross-cultural replication: An evaluation of a scale A Kocak, T Abimbola, A Özer Journal of Marketing Management 23 (1-2), 157-173, 2007 | 180 | 2007 |
Financial deepening dynamics and implication for financial policy coordination in a monetary union: The case of WAEMU CL Nguena, T Abimbola AAYE Policy Research Working Paper Series, 2014 | 45 | 2014 |
Brand strategy as a paradigm for marketing competitiveness T Abimbola Journal of Brand Management 18 (3), 177-179, 2010 | 39 | 2010 |
Corporate identity, corporate branding and corporate reputations T Abimbola, M Trueman, O Iglesias, R Abratt, N Kleyn European journal of marketing 46 (7/8), 1048-1063, 2012 | 38 | 2012 |
Conceptualising the notion of corporate brand covenant O Otubanjo, T Abimbola, O Amujo Journal of Product & Brand Management 19 (6), 410-422, 2010 | 37 | 2010 |
Brand, organisation identity and reputation: bold approaches to big challenges T Abimbola Journal of Brand Management 16 (4), 219-220, 2009 | 25 | 2009 |
Market access for developing economies: Branding in Africa T Abimbola Place Branding 2, 108-117, 2006 | 23 | 2006 |
The role of branding capability for innovative companies: Stock market reactions to new product announcement X Lei, T Ye, T Abimbola Nankai Business Review International 4 (4), 329-348, 2013 | 19 | 2013 |
Introduction to Special Issue on Brand Management L De Chernatony, G Christodoulides, S Roper, T Abimbola European Journal of Marketing 42, 2008 | 10 | 2008 |
Critical issues in brand management L de Chernatony, T Abimbola, S Cottam Taylor & Francis Group 23 (1-2), 1-5, 2007 | 8 | 2007 |
E-tail brand equity: scale development and validation G Christodoulides, L de Chernatony, E Shiu, O Furrer, T Abimbola University of Birmingham, 2005 | 8 | 2005 |
Corporate branding, identity, image and reputation (COBIIR) TC Melewar, B Nguyen, T Abimbola Marketing Intelligence & Planning 31 (5), 2013 | 6 | 2013 |
Critical issues in brand management T Abimbola Palgrave Macmillan, 2006 | 5 | 2006 |
Who's Who in Brand Communities—and Why? L de Chernatony, G Christodoulides, S Roper, T Abimbola, H Ouwersloot, ... European Journal of Marketing 42 (6), 571-85, 2008 | 3 | 2008 |
A new context and emerging theories for product, place and corporate brands T Abimbola, M Trueman, O Iglesias European Journal of Marketing 46 (7/8), 2012 | 2 | 2012 |