Obstacles to sustainable entrepreneurship amongst tourism students: a gender comparison V Butkouskaya, F Romagosa, M Noguera Sustainability 12 (5), 1812, 2020 | 66 | 2020 |
Entrepreneurial orientation (EO), integrated marketing communications (IMC), and performance in small and medium-sized enterprises (SMEs): Gender gap and inter-country context V Butkouskaya, J Llonch-Andreu, MC Alarcón-del-Amo Sustainability 12 (17), 7159, 2020 | 46 | 2020 |
Inter-country customer-perspective analysis of strategic antecedents and consequences for post-purchase behaviour in integrated marketing communications (IMC) V Butkouskaya, J Llonch-Andreu, MC Alarcón-del-Amo Journal of International Consumer Marketing 33 (1), 68-83, 2021 | 44 | 2021 |
Strategic antecedents and organisational consequences of IMC in different economy types V Butkouskaya, J Llonch-Andreu, MDC Alarcón-Del-Amo Journal of Marketing Communications 27 (2), 115-136, 2021 | 25 | 2021 |
The impact of omnichannel integrated marketing communications (IMC) on product and retail service satisfaction V Butkouskaya, O Oyner, S Kazakov Journal of Economics, Finance and Administrative Science 28 (56), 319-334, 2023 | 19 | 2023 |
The impact of customer performance on IMC outcomes: firm size moderation in the inter-country context V Butkouskaya, J Llonch-Andreu, MC Alarcón-del-Amo Journal of Economics, Finance and Administrative Science 26 (52), 358-375, 2021 | 19 | 2021 |
Sustainable marketing activities, event image, perceived value and tourists’ behavioral intentions in the sports tourism J Wang, V Butkouskaya Journal of Economics, Finance and Administrative Science 28 (55), 60-78, 2023 | 12 | 2023 |
Obstacles to sustainable entrepreneurship amongst tourism students: A gender comparison. Sustainability, 12 (5), 1812 V Butkouskaya, F Romagosa, M Noguera | 5 | 2020 |
Market orientation, integrated marketing communications, and small and medium-sized enterprises (SMEs) performance: A comparison between developed and developing economies V Butkouskaya, J Llonch-Andreu European Research on Management and Business Economics 30 (3), 100260, 2024 | 3 | 2024 |
Variation of Customer Performance Influence on IMC Outcomes in Different Size Companies in Inter-Country Context: An Abstract V Butkouskaya, J Llonch-Andreu, MC Alarcón-del-Amo Academy of Marketing Science Annual Conference, 349-350, 2022 | 1 | 2022 |
Antecedents and consequences of integrated marketing communications (IMC): testing a theoretical model from firms' and customers' perspectives in Spain and Belarus V Butkouskaya | 1 | 2017 |
IMC customer-based perception: Strategic antecedents and consequences on post-purchase customer behaviour V Butkouskaya, J Llonch Andreu, MDC Alarcón del Amo XXIX Congreso de Marketing AEMARK (2017), p 277-296, 2017 | 1 | 2017 |
Technology orientation, customer agility, customer performance: the moderating role of firm size in the Chinese tourism context W Junfeng, V Butkouskaya Asia Pacific Journal of Tourism Research, 1-16, 2025 | | 2025 |
The nexus of customer agility and sustainability performance across tourism firms of various sizes W Junfeng, V Butkouskaya Tourism Recreation Research, 1-13, 2024 | | 2024 |
Improving guest satisfaction by identifying hotel service micro-elements failures through deep learning of online reviews P Cuesta-Valiño, S Kazakov, V Butkouskaya, D Muravsky Cuadernos de Gestión, 2024 | | 2024 |
The Role of University Economic Incentives and Technology Development in Tourism Students’ Entrepreneurial Intention V Butkouskaya Journal of Hospitality & Tourism Education, 1-12, 2024 | | 2024 |
THE IMPACT OF SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS ON BRAND EQUITY IN OMNICHANNEL FASHION RETAIL: MEDIATING ROLE OF BRAND TRUST A Nanda, V Butkouskaya Global Fashion Management Conference, 186-192, 2024 | | 2024 |
THE IMPACT OF SUSTAINABLE MARKETING ACTIVITIES ON TOURISTS'BEHAVIORAL INTENTIONS: THE MEDIATING ROLE OF EVENT IMAGE AND PERCEIVED VALUE V Butkouskaya, J Wang Global Marketing Conference, 991-992, 2023 | | 2023 |
Developing customer agility in the tourism sector: examing a global theoretical model from the perspective of firms J Wang | | 2023 |
The Role of Government Policy Communication (GPC) Quality and Consistency Based on Integrated Marketing Communication (IMC) on Entrepreneurship: An Abstract V Butkouskaya, NU Salcedo Academy of Marketing Science Annual Conference, 215-216, 2022 | | 2022 |