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Vera Butkouskaya, PhD
Vera Butkouskaya, PhD
Professor of Marketing, TecnoCampus, Pompeu Fabra Universty
Dirección de correo verificada de tecnocampus.cat - Página principal
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Año
Obstacles to sustainable entrepreneurship amongst tourism students: a gender comparison
V Butkouskaya, F Romagosa, M Noguera
Sustainability 12 (5), 1812, 2020
662020
Entrepreneurial orientation (EO), integrated marketing communications (IMC), and performance in small and medium-sized enterprises (SMEs): Gender gap and inter-country context
V Butkouskaya, J Llonch-Andreu, MC Alarcón-del-Amo
Sustainability 12 (17), 7159, 2020
462020
Inter-country customer-perspective analysis of strategic antecedents and consequences for post-purchase behaviour in integrated marketing communications (IMC)
V Butkouskaya, J Llonch-Andreu, MC Alarcón-del-Amo
Journal of International Consumer Marketing 33 (1), 68-83, 2021
442021
Strategic antecedents and organisational consequences of IMC in different economy types
V Butkouskaya, J Llonch-Andreu, MDC Alarcón-Del-Amo
Journal of Marketing Communications 27 (2), 115-136, 2021
252021
The impact of omnichannel integrated marketing communications (IMC) on product and retail service satisfaction
V Butkouskaya, O Oyner, S Kazakov
Journal of Economics, Finance and Administrative Science 28 (56), 319-334, 2023
192023
The impact of customer performance on IMC outcomes: firm size moderation in the inter-country context
V Butkouskaya, J Llonch-Andreu, MC Alarcón-del-Amo
Journal of Economics, Finance and Administrative Science 26 (52), 358-375, 2021
192021
Sustainable marketing activities, event image, perceived value and tourists’ behavioral intentions in the sports tourism
J Wang, V Butkouskaya
Journal of Economics, Finance and Administrative Science 28 (55), 60-78, 2023
122023
Obstacles to sustainable entrepreneurship amongst tourism students: A gender comparison. Sustainability, 12 (5), 1812
V Butkouskaya, F Romagosa, M Noguera
52020
Market orientation, integrated marketing communications, and small and medium-sized enterprises (SMEs) performance: A comparison between developed and developing economies
V Butkouskaya, J Llonch-Andreu
European Research on Management and Business Economics 30 (3), 100260, 2024
32024
Variation of Customer Performance Influence on IMC Outcomes in Different Size Companies in Inter-Country Context: An Abstract
V Butkouskaya, J Llonch-Andreu, MC Alarcón-del-Amo
Academy of Marketing Science Annual Conference, 349-350, 2022
12022
Antecedents and consequences of integrated marketing communications (IMC): testing a theoretical model from firms' and customers' perspectives in Spain and Belarus
V Butkouskaya
12017
IMC customer-based perception: Strategic antecedents and consequences on post-purchase customer behaviour
V Butkouskaya, J Llonch Andreu, MDC Alarcón del Amo
XXIX Congreso de Marketing AEMARK (2017), p 277-296, 2017
12017
Technology orientation, customer agility, customer performance: the moderating role of firm size in the Chinese tourism context
W Junfeng, V Butkouskaya
Asia Pacific Journal of Tourism Research, 1-16, 2025
2025
The nexus of customer agility and sustainability performance across tourism firms of various sizes
W Junfeng, V Butkouskaya
Tourism Recreation Research, 1-13, 2024
2024
Improving guest satisfaction by identifying hotel service micro-elements failures through deep learning of online reviews
P Cuesta-Valiño, S Kazakov, V Butkouskaya, D Muravsky
Cuadernos de Gestión, 2024
2024
The Role of University Economic Incentives and Technology Development in Tourism Students’ Entrepreneurial Intention
V Butkouskaya
Journal of Hospitality & Tourism Education, 1-12, 2024
2024
THE IMPACT OF SUSTAINABLE INTEGRATED MARKETING COMMUNICATIONS ON BRAND EQUITY IN OMNICHANNEL FASHION RETAIL: MEDIATING ROLE OF BRAND TRUST
A Nanda, V Butkouskaya
Global Fashion Management Conference, 186-192, 2024
2024
THE IMPACT OF SUSTAINABLE MARKETING ACTIVITIES ON TOURISTS'BEHAVIORAL INTENTIONS: THE MEDIATING ROLE OF EVENT IMAGE AND PERCEIVED VALUE
V Butkouskaya, J Wang
Global Marketing Conference, 991-992, 2023
2023
Developing customer agility in the tourism sector: examing a global theoretical model from the perspective of firms
J Wang
2023
The Role of Government Policy Communication (GPC) Quality and Consistency Based on Integrated Marketing Communication (IMC) on Entrepreneurship: An Abstract
V Butkouskaya, NU Salcedo
Academy of Marketing Science Annual Conference, 215-216, 2022
2022
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