| Generic and brand advertising strategies in a dynamic duopoly FM Bass, A Krishnamoorthy, A Prasad, SP Sethi Marketing Science 24 (4), 556-568, 2005 | 251 | 2005 |
| Retail competition and cooperative advertising X He, A Krishnamoorthy, A Prasad, SP Sethi Operations Research Letters 39 (1), 11-16, 2011 | 137 | 2011 |
| Optimal pricing and advertising in a durable-good duopoly A Krishnamoorthy, A Prasad, SP Sethi European Journal of Operational Research 200 (2), 486-497, 2010 | 108 | 2010 |
| Co‐op advertising in dynamic retail oligopolies X He, A Krishnamoorthy, A Prasad, SP Sethi Decision Sciences 43 (1), 73-106, 2012 | 72 | 2012 |
| Scheduling sales force training: Theory and evidence A Krishnamoorthy, S Misra, A Prasad International Journal of Research in Marketing 22 (4), 427-440, 2005 | 62 | 2005 |
| Advertising competition with market expansion for finite horizon firms FM Bass, A Krishnamoorthy, A Prasad, SP Sethi | 46 | 2004 |
| “Call for Prices”: Strategic Implications of Raising Consumers' Costs PS Desai, A Krishnamoorthy, P Sainam Marketing Science 29 (1), 158-174, 2010 | 19 | 2010 |
| Advance sales of services: using direct versus indirect channels PR Chennamaneni, R Desiraju, A Krishnamoorthy Journal of Service Research 20 (2), 135-151, 2017 | 10 | 2017 |
| Advertising cycling to manage exclusivity loss in fashion styles NI Bruce, A Krishnamoorthy, A Prasad Operations Research 70 (6), 3125-3142, 2022 | 3 | 2022 |
| Pricing Cues and Retail Competition A Krishnamoorthy, P Sainam Available at SSRN 4345126, 2022 | | 2022 |
| The Financial Implications of Decisions Related to Choice of Contracting Techniques and the Influence on Contractor Performance A Krishnamoorthy Dias Technology Review 17 (1), 2020 | | 2020 |
| Advertising Competition with Market Expansion for Finite Horizon Firms A Krishnamoorthy, A Prasad, S Sethi | | 2008 |
| Essays on optimal marketing mix policies A Krishnamoorthy The University of Texas at Dallas, 2004 | | 2004 |
