Randall Lewis
Randall Lewis
Nanigans
Dirección de correo verificada de nanigans.com - Página principal
Título
Citado por
Citado por
Año
Online ads and offline sales: measuring the effect of retail advertising via a controlled experiment on Yahoo!
RA Lewis, DH Reiley
Quantitative Marketing and Economics 12 (3), 235-266, 2014
301*2014
Econometrics of sampled networks
A Chandrasekhar, R Lewis
Unpublished manuscript, MIT.[422], 2011
2882011
The unfavorable economics of measuring the returns to advertising
RA Lewis, JM Rao
The Quarterly Journal of Economics 130 (4), 1941-1973, 2015
263*2015
Large-scale in silico modeling of metabolic interactions between cell types in the human brain
NE Lewis, G Schramm, A Bordbar, J Schellenberger, MP Andersen, ...
Nature biotechnology 28 (12), 1279-1285, 2010
2612010
Here, there, and everywhere: correlated online behaviors can lead to overestimates of the effects of advertising
RA Lewis, JM Rao, DH Reiley
Proceedings of the 20th international conference on World wide web, 157-166, 2011
1312011
How do firms make money selling digital goods online?
A Lambrecht, A Goldfarb, A Bonatti, A Ghose, DG Goldstein, R Lewis, ...
Marketing Letters 25 (3), 331-341, 2014
1212014
Ghost ads: Improving the economics of measuring online ad effectiveness
GA Johnson, RA Lewis, EI Nubbemeyer
Journal of Marketing Research 54 (6), 867-884, 2017
1012017
Online and offline advertising campaign optimization
T Bhatia, D Reiley, R Lewis, ET Bax, DV Kantak
US Patent App. 12/726,683, 2011
912011
Display advertising’s competitive spillovers to consumer search
R Lewis, D Nguyen
Quantitative Marketing and Economics 13 (2), 93-115, 2015
84*2015
Location, location, location: repetition and proximity increase advertising effectiveness
G Johnson, RA Lewis, D Reiley
Available at SSRN 2268215, 2016
50*2016
Down-to-the-Minute Effects of Super Bowl Advertising on Online Search Behavior
RA Lewis, DH Reiley
492013
When less is more: Data and power in advertising experiments
GA Johnson, RA Lewis, DH Reiley
Marketing Science 36 (1), 43-53, 2017
462017
Northern exposure: A field experiment measuring externalities between search advertisements
DH Reiley, SM Li, RA Lewis
Proceedings of the 11th ACM conference on Electronic commerce, 297-304, 2010
412010
Measuring the effects of advertising: The digital frontier
R Lewis, JM Rao, DH Reiley
Economic Analysis of the Digital Economy, 191-218, 2015
372015
The online display ad effectiveness funnel & carryover: A meta-study of predicted ghost ad experiments
GA Johnson, RA Lewis, EI Nubbemeyer
Working paper, 2016
33*2016
Display advertising impact: Search lift and social influence
P Papadimitriou, H Garcia-Molina, P Krishnamurthy, RA Lewis, DH Reiley
Proceedings of the 17th ACM SIGKDD international conference on Knowledge …, 2011
332011
Properties of the CUE estimator and a modification with moments
J Hausman, K Menzel, R Lewis, W Newey
Journal of Econometrics, 2011
32*2011
Advertising effectively influences older users: How field experiments can improve measurement and targeting
RA Lewis, DH Reiley
Review of Industrial Organization 44 (2), 147-159, 2014
30*2014
Ad Attributes and Attribution: Large-Scale Field Experiments Measure Online Customer Acquisition
D Reiley, R Lewis, T Schreiner
21*2012
Where’s the “Wear-Out?”: Online display ads and the impact of frequency
RA Lewis
Massachusetts Institute of Technology Typescript, 2010
212010
El sistema no puede realizar la operación en estos momentos. Inténtalo de nuevo más tarde.
Artículos 1–20