Randall Lewis
Randall Lewis
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Online ads and offline sales: measuring the effect of retail advertising via a controlled experiment on Yahoo!
RA Lewis, DH Reiley
Quantitative Marketing and Economics 12 (3), 235-266, 2014
Econometrics of sampled networks
A Chandrasekhar, R Lewis
Unpublished manuscript, MIT.[422], 2011
The unfavorable economics of measuring the returns to advertising
RA Lewis, JM Rao
The Quarterly Journal of Economics 130 (4), 1941-1973, 2015
Large-scale in silico modeling of metabolic interactions between cell types in the human brain
NE Lewis, G Schramm, A Bordbar, J Schellenberger, MP Andersen, ...
Nature biotechnology 28 (12), 1279-1285, 2010
Here, there, and everywhere: correlated online behaviors can lead to overestimates of the effects of advertising
RA Lewis, JM Rao, DH Reiley
Proceedings of the 20th international conference on World wide web, 157-166, 2011
How do firms make money selling digital goods online?
A Lambrecht, A Goldfarb, A Bonatti, A Ghose, DG Goldstein, R Lewis, ...
Marketing Letters 25 (3), 331-341, 2014
Ghost ads: Improving the economics of measuring online ad effectiveness
GA Johnson, RA Lewis, EI Nubbemeyer
Journal of Marketing Research 54 (6), 867-884, 2017
Online and offline advertising campaign optimization
T Bhatia, D Reiley, R Lewis, ET Bax, DV Kantak
US Patent App. 12/726,683, 2011
Display advertising’s competitive spillovers to consumer search
R Lewis, D Nguyen
Quantitative Marketing and Economics 13 (2), 93-115, 2015
Location, location, location: repetition and proximity increase advertising effectiveness
G Johnson, RA Lewis, D Reiley
Available at SSRN 2268215, 2016
Down-to-the-Minute Effects of Super Bowl Advertising on Online Search Behavior
RA Lewis, DH Reiley
When less is more: Data and power in advertising experiments
GA Johnson, RA Lewis, DH Reiley
Marketing Science 36 (1), 43-53, 2017
Northern exposure: A field experiment measuring externalities between search advertisements
DH Reiley, SM Li, RA Lewis
Proceedings of the 11th ACM conference on Electronic commerce, 297-304, 2010
Measuring the effects of advertising: The digital frontier
R Lewis, JM Rao, DH Reiley
Economic Analysis of the Digital Economy, 191-218, 2015
The online display ad effectiveness funnel & carryover: A meta-study of predicted ghost ad experiments
GA Johnson, RA Lewis, EI Nubbemeyer
Working paper, 2016
Display advertising impact: Search lift and social influence
P Papadimitriou, H Garcia-Molina, P Krishnamurthy, RA Lewis, DH Reiley
Proceedings of the 17th ACM SIGKDD international conference on Knowledge …, 2011
Properties of the CUE estimator and a modification with moments
J Hausman, K Menzel, R Lewis, W Newey
Journal of Econometrics, 2011
Advertising effectively influences older users: How field experiments can improve measurement and targeting
RA Lewis, DH Reiley
Review of Industrial Organization 44 (2), 147-159, 2014
Ad Attributes and Attribution: Large-Scale Field Experiments Measure Online Customer Acquisition
D Reiley, R Lewis, T Schreiner
Where’s the “Wear-Out?”: Online display ads and the impact of frequency
RA Lewis
Massachusetts Institute of Technology Typescript, 2010
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