| Marketing research on Mobile apps: past, present and future L Stocchi, N Pourazad, N Michaelidou, A Tanusondjaja, P Harrigan Journal of the Academy of Marketing Science, 1-31, 2022 | 102 | 2022 |
| International brands in emerging markets: the myths of segmentation A Tanusondjaja, L Greenacre, M Banelis, O Truong, T Andrews International Marketing Review 32 (6), 783-796, 2015 | 36 | 2015 |
| Benchmarking buyer behavior towards new brands G Trinh, J Romaniuk, A Tanusondjaja Marketing Letters 27, 743-752, 2016 | 31 | 2016 |
| Portfolios: Patterns in brand penetration, market share, and hero product variants A Tanusondjaja, M Nenycz-Thiel, J Dawes, R Kennedy Journal of Retailing and Consumer Services 41, 211-217, 2018 | 29 | 2018 |
| Understanding shopper transaction data: how to identify cross-category purchasing patterns using the duplication coefficient A Tanusondjaja, M Nenycz-Thiel, R Kennedy International Journal of Market Research 58 (3), 401-419, 2016 | 27 | 2016 |
| How common is new product failure and when does it vary? K Victory, M Nenycz-Thiel, J Dawes, A Tanusondjaja, AM Corsi Marketing Letters, 1-16, 2021 | 23 | 2021 |
| Exploring the past behaviour of new brand buyers A Tanusondjaja, G Trinh, J Romaniuk International Journal of Market Research 58 (5), 733-747, 2016 | 15 | 2016 |
| Behavioural and psychographic characteristics of supermarket catalogue users PJ Tan, A Tanusondjaja, A Corsi, L Lockshin, C Villani, S Bogomolova Journal of Retailing and Consumer Services 60, 2021 | 14 | 2021 |
| Fundamental basket size patterns and their relation to retailer performance J Martin, M Nenycz-Thiel, J Dawes, A Tanusondjaja, J Cohen, B McColl, ... Journal of Retailing and Consumer Services 54, 102032, 2020 | 14 | 2020 |
| Using choice experiments to find double jeopardy patterns L Greenacre, A Tanusondjaja, S Dunn, B Page International Journal of Market Research 57 (5), 743-758, 2015 | 9 | 2015 |
| Examining manufacturer concentration metrics in consumer packaged goods A Tanusondjaja, S Dunn, C Miari International Journal of Market Research 63 (4), 471-493, 2021 | 8 | 2021 |
| Investigating undercurrents of stationarity and growth with long-term panel data S Dunn, C Graham, M Nenycz-Thiel, A Tanusondjaja International Journal of Market Research 63 (6), 786-809, 2021 | 6 | 2021 |
| A rising tide lifts all boats: the role of share and category changes in managing organic sales growth A Tanusondjaja, C Graham, S Dunn, M Nenycz-Thiel, B McColl Journal of Strategic Marketing 30 (6), 588-605, 2022 | 4 | 2022 |
| Reaching Voters on Social Media: Planning Political Advertising on Snapchat A Tanusondjaja, A Michelon, N Hartnett, L Stocchi International Journal of Market Research 65 (5), 566-580, 2023 | 3 | 2023 |
| Is Category Expansion a Realistic Long-Term Objective for Established Brands? S Dunn, C Graham, A Tanusondjaja, M Nenycz-Thiel 2020 Academy of Marketing Science World Marketing Congress Brisbane, Australia, 2020 | 3 | 2020 |
| Examining Pareto Law across department store shoppers A Tanusondjaja, J Romaniuk, M Nenycz-Thiel, M Sakashita, ... International Journal of Market Research 65 (5), 581-596, 2023 | 2 | 2023 |
| Audit and benchmarking of supermarket catalog composition in five countries PJ Tan, A Tanusondjaja, A Corsi, L Lockshin, C Villani, S Bogomolova International Journal of Advertising 42 (3), 589-616, 2023 | 2 | 2023 |
| PVRs-Jekyll or Hyde? Examining penetration, usage and effects on advertising in the Australian market V Beal School of Marketing, Edith Cowan University, 2011 | 2 | 2011 |
| Assessing Brand Portfolio Size and its Relationship with Penetration and Sales A Tanusondjaja, M Nenycz-Thiel, J Dawes, R Kennedy, S Dunn Available at SSRN 4732262, 2024 | | 2024 |
| Investigating Patterns of Category Growth and Decline S Dunn, M Nenycz-Thiel, C Graham, J Dawes, A Tanusondjaja Available at SSRN 4291485, 2022 | | 2022 |
Magda Nenycz-ThielProfessor of Marketing, University of South AustraliaVerified email at unisa.edu.au
