| A multidimensional analysis of the information sources construct and its relevance for destination image formation I Llodrà-Riera, MP Martínez-Ruiz, AI Jiménez-Zarco, A Izquierdo-Yusta Tourism management 48, 319-328, 2015 | 210 | 2015 |
| Attitudes toward mobile advertising among users versus non-users of the mobile Internet A Izquierdo-Yusta, C Olarte-Pascual, E Reinares-Lara Telematics and Informatics 32 (2), 355-366, 2015 | 124 | 2015 |
| Customer satisfaction's key factors in Spanish grocery stores: Evidence from hypermarkets and supermarkets MP Martínez-Ruiz, AI Jiménez-Zarco, A Izquierdo-Yusta Journal of Retailing and Consumer Services 17 (4), 278-285, 2010 | 114 | 2010 |
| The impact of retail store format on the satisfaction-loyalty link: An empirical investigation O Kamran-Disfani, MK Mantrala, A Izquierdo-Yusta, MP Martínez-Ruiz Journal of Business Research 77, 14-22, 2017 | 79 | 2017 |
| The impact of market orientation dimensions on client cooperation in the development of new service innovations AI Jiménez‐Zarco, MP Martínez‐Ruiz, A Izquierdo‐Yusta European Journal of Marketing, 2011 | 75 | 2011 |
| Key service innovation drivers in the tourism sector: empirical evidence and managerial implications AI Jiménez-Zarco, MP Martínez-Ruiz, A Izquierdo-Yusta Service Business 5 (4), 339-360, 2011 | 55 | 2011 |
| Assessing the influence of social media on tourists’ motivations and image formation of a destination I Llodra-Riera, MP Martínez-Ruiz, AI Jiménez-Zarco, A Izquierdo-Yusta International Journal of Quality and Service Sciences, 2015 | 43 | 2015 |
| Análisis de la performance en las empresas: una perspectiva integrada AP de Gama, MPM Ruíz Editorial UOC, 2014 | 40 | 2014 |
| Condicionantes económicos de la adopción de una innovación por parte del consumidor: análisis de la compra de servicios' online' AI Yusta, MPM Ruiz, AIJ Zarco INNOVAR. Revista de Ciencias Administrativas y Sociales 20 (36), 173-186, 2010 | 28 | 2010 |
| Understanding the effect of internet convenience on intention to purchase via the internet A Izquierdo-Yusta, RJ Schultz Journal of Marketing development and competitiveness 5 (4), 32-50, 2011 | 26 | 2011 |
| Las denominaciones de origen vitivinícolas españolas A Ruiz Vega, C Olarte Pascual, M Huarte Cristóbal, R Muñoz Pino, ... Distribución y consumo, 45-51, 2004 | 25 | 2004 |
| Marketing 4.0: enhancing consumer-brand engagement through big data analysis AI Jiménez-Zarco, A Rospigliosi, MP Martínez-Ruiz, A Izquierdo-Yusta Web Services: Concepts, Methodologies, Tools, and Applications, 2172-2195, 2019 | 23 | 2019 |
| Internet as a distribution channel: empirical evidence from the service sector and managerial opportunities A Izquierdo-Yusta, E Calderon-Monge Journal of Internet Commerce 10 (2), 106-127, 2011 | 23 | 2011 |
| Do affective variables make a difference in consumers behavior toward mobile advertising? MP Martínez-Ruiz, A Izquierdo-Yusta, C Olarte-Pascual, E Reinares-Lara Frontiers in psychology 7, 2018, 2017 | 22 | 2017 |
| Análisis de los factores que condicionan la elección del canal de compra por parte del consumidor: evidencias empíricas en la industria hotelera AI Yusta, MPM Ruiz Cuadernos de Economía y Dirección de la Empresa 12 (41), 93-122, 2009 | 20 | 2009 |
| The effects of the current economic situation on customer satisfaction and retail patronage behaviour MP Martínez-Ruiz, AI Jiménez-Zarco, A Izquierdo-Yusta Total Quality Management & Business Excellence 23 (11-12), 1207-1225, 2012 | 15 | 2012 |
| Testing model of purchase intention for fast food in mexico: How do consumers react to food values, positive anticipated emotions, attitude toward the brand, and attitude … HH Pérez-Villarreal, MP Martínez-Ruiz, A Izquierdo-Yusta Foods 8 (9), 369, 2019 | 13 | 2019 |
| What differentiates Internet shoppers from Internet surfers? A Izquierdo-Yusta, MP Martínez-Ruiz, A Álvarez-Herranz The Service Industries Journal 34 (6), 530-549, 2014 | 12 | 2014 |
| El Papel de la Conveniencia y de la Norma Subjetiva en la Intención de Compra por Internet (B2C): una aplicación en la industria hotelera AI Yusta, MPM Ruiz, AIJ Zarco Revista brasileira de gestao de negocios 13 (39), 137-158, 2011 | 12 | 2011 |
| Consumer beliefs and motivations that influence repeat online purchases A Izquierdo-Yusta, SJ Newell International Journal of Electronic Marketing and Retailing 4 (4), 270-292, 2011 | 12 | 2011 |
