| Consumer behavioral intentions towards mobile payment services: An empirical analysis in Pakistan W Aslam, M Ham, I Arif Trziste= Market 29 (2), 161-176, 2017 | 114 | 2017 |
| Students’ dependence on smartphones and its effect on purchasing behavior I Arif, W Aslam, M Ali South Asian Journal of Global Business Research, 2016 | 114 | 2016 |
| Barriers in adoption of internet banking: A structural equation modeling-Neural network approach I Arif, W Aslam, Y Hwang Technology in Society 61, 101231, 2020 | 109 | 2020 |
| Underlying factors influencing consumers’ trust and loyalty in E-commerce W Aslam, A Hussain, K Farhat, I Arif Business Perspectives and Research 8 (2), 186-204, 2020 | 97 | 2020 |
| Attitudes and behaviors of the mobile phones users towards SMS advertising: A study in an emerging economy W Aslam, M Batool, ZU Haq Journal of Management Sciences 3 (1), 63-80, 2016 | 67 | 2016 |
| Influencing factors of brand perception on consumers’ repurchase intention: An examination of online apparel shopping W Aslam, M Ham, K Farhat Management: journal of contemporary management issues 23 (2), 87-102, 2018 | 60 | 2018 |
| Predicting the intention of generation M to choose family takaful and the role of halal certification K Farhat, W Aslam, BMMS Sanuri Journal of Islamic Marketing, 2019 | 59 | 2019 |
| The Role of customer trust, service quality and value dimensions in determining satisfaction and loyalty: An Empirical study of mobile telecommunication industry in Pakistan W Aslam, I Arif, K Farhat, M Khursheed Market-Tržište 30 (2), 177-194, 2018 | 57 | 2018 |
| The effect of ATM service quality on customer satisfaction and customer loyalty: An empirical analysis W Aslam, A Tariq, I Arif Global Business Review 20 (5), 1155-1178, 2019 | 45 | 2019 |
| Role of electronic word of mouth on purchase intention W Aslam, K Farhat, I Arif International Journal of Business Information Systems 30 (4), 411-426, 2019 | 43 | 2019 |
| Switching behaviour of young adults in cellular service industry: an empirical study of Pakistan W Aslam, R Frooghi Global Business Review 19 (3), 635-649, 2018 | 43 | 2018 |
| Developing the integrated marketing communication (imc) through social media (sm): the modern marketing communication approach SU Rehman, R Gulzar, W Aslam Sage Open 12 (2), 21582440221099936, 2022 | 35 | 2022 |
| Regular to sustainable products: an account of environmentally concerned consumers in a developing economy W Aslam, K Farhat, I Arif International Journal of Green Energy 18 (3), 243-257, 2021 | 34 | 2021 |
| The relationship between brand Facebook page characteristics, perceived value, and customer engagement behavior: An application of Stimulus-Organism-Response (SOR) W Aslam, IR Luna Revista Brasileira de Gestão de Negócios 23, 43-62, 2021 | 29* | 2021 |
| Influence of brand related user-generated content through Facebook on consumer behaviour: A stimulus-organism-response framework I Arif, W Aslam, H Siddiqui International Journal of Electronic Business 15 (2), 109-132, 2020 | 28 | 2020 |
| Chatbots in the frontline: drivers of acceptance W Aslam, DA Siddiqui, I Arif, K Farhat Kybernetes 52 (9), 3781-3810, 2022 | 26 | 2022 |
| Skippable advertisement versus full-length Advertisement: an empirical analysis in a developing economy W Aslam, K Farhat, I Arif Journal of Interactive Advertising 21 (1), 49-67, 2021 | 26 | 2021 |
| Green banking adoption practices: improving environmental, financial, and operational performance W Aslam, ST Jawaid International Journal of Ethics and Systems 39 (4), 820-840, 2023 | 25 | 2023 |
| Beyond social media engagement: Holistic digital engagement and a social identity perspective K Farhat, W Aslam, SSM Mokhtar Journal of Internet Commerce 20 (3), 319-354, 2021 | 15 | 2021 |
| Building brand loyalty: an application of expectation confirmation model in mobile social commerce W Aslam, M Ham, K Farhat Pakistan Journal of Commerce and Social Sciences (PJCSS) 13 (4), 806-825, 2019 | 15 | 2019 |
Imtiaz ArifIqra UniversityE-mail confirmado em iuk.edu.pk
