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Wajeeha Aslam
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Students’ dependence on smartphones and its effect on purchasing behavior
I Arif, W Aslam, M Ali
South Asian Journal of Global Business Research, 2016
1022016
Consumer behavioral intentions towards mobile payment services: An empirical analysis in Pakistan
W Aslam, M Ham, I Arif
Trziste= Market 29 (2), 161-176, 2017
732017
Attitudes and behaviors of the mobile phones users towards SMS advertising: A study in an emerging economy
W Aslam, M Batool, ZU Haq
Journal of Management Sciences 3 (1), 63-80, 2016
552016
Barriers in adoption of internet banking: A structural equation modeling-Neural network approach
I Arif, W Aslam, Y Hwang
Technology in Society 61, 101231, 2020
482020
Influencing factors of brand perception on consumers’ repurchase intention: An examination of online apparel shopping
W Aslam, M Ham, K Farhat
Management: journal of contemporary management issues 23 (2), 87-102, 2018
362018
Underlying factors influencing consumers’ trust and loyalty in E-commerce
W Aslam, A Hussain, K Farhat, I Arif
Business Perspectives and Research 8 (2), 186-204, 2020
332020
Switching behaviour of young adults in cellular service industry: An empirical study of Pakistan
W Aslam, R Frooghi
Global Business Review 19 (3), 635-649, 2018
322018
Predicting the intention of generation M to choose family takaful and the role of halal certification
K Farhat, W Aslam, BMMS Sanuri
Journal of Islamic Marketing, 2019
312019
The Role of customer trust, service quality and value dimensions in determining satisfaction and loyalty: An Empirical study of mobile telecommunication industry in Pakistan
W Aslam, I Arif, K Farhat, M Khursheed
Market-Tržište 30 (2), 177-194, 2018
272018
The effect of ATM service quality on customer satisfaction and customer loyalty: An empirical analysis
W Aslam, A Tariq, I Arif
Global Business Review 20 (5), 1155-1178, 2019
252019
Role of electronic word of mouth on purchase intention
W Aslam, K Farhat, I Arif
International Journal of Business Information Systems 30 (4), 411-426, 2019
212019
Skippable advertisement versus full-length advertisement: An empirical analysis in a developing economy
W Aslam, K Farhat, I Arif
Journal of Interactive Advertising 21 (1), 49-67, 2021
182021
Influence of brand related user-generated content through Facebook on consumer behaviour: A stimulus-organism-response framework
I Arif, W Aslam, H Siddiqui
International Journal of Electronic Business 15 (2), 109-132, 2020
172020
Regular to sustainable products: an account of environmentally concerned consumers in a developing economy
W Aslam, K Farhat, I Arif
International Journal of Green Energy 18 (3), 243-257, 2021
132021
The relationship between brand Facebook page characteristics, perceived value, and customer engagement behavior: An application of Stimulus-Organism-Response (SOR)
W Aslam, IR Luna
Revista Brasileira de Gestão de Negócios 23, 43-62, 2021
112021
Adoption of Android smartphones and intention to pay for mobile internet: an empirical analysis of consumers in Pakistan
W Aslam, K Farhat, L Ejaz, I Arif
International Journal of Business Innovation and Research 21 (3), 428-446, 2020
92020
Impact of after-sales service on consumer behavioural intentions
W Aslam, K Farhat
International Journal of Business and Systems Research 14 (1), 44-55, 2020
92020
Building brand loyalty: an application of expectation confirmation model in mobile social commerce
W Aslam, M Ham, K Farhat
Pakistan Journal of Commerce and Social Sciences (PJCSS) 13 (4), 806-825, 2019
92019
Beyond social media engagement: Holistic digital engagement and a social identity perspective
K Farhat, W Aslam, SSM Mokhtar
Journal of Internet Commerce 20 (3), 319-354, 2021
72021
Smartphone dependence among students: gender-based analysis
W Aslam, I Arif, K Farhat
International Journal of Electronic Marketing and Retailing 9 (3), 269-287, 2018
62018
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