| SME practice towards integrated marketing communications V Gabrielli, B Balboni Marketing Intelligence & Planning 28 (3), 275-290, 2010 | 173 | 2010 |
| Retail service quality as a key activator of grocery store loyalty E Martinelli, B Balboni The Service Industries Journal 32 (14), 2233-2247, 2012 | 129 | 2012 |
| The effects of social media on brand attitude and WOM during a brand crisis: Evidences from the Barilla case S Pace, B Balboni, G Gistri Journal of Marketing Communications 23 (2), 135-148, 2017 | 127 | 2017 |
| Business model evolution, contextual ambidexterity and the growth performance of high-tech start-ups B Balboni, G Bortoluzzi, R Pugliese, A Tracogna Journal of Business Research, 99 99, 115-124, 2019 | 107 | 2019 |
| Innovation and business performance determinants of SMEs in the Adriatic region that introduced social innovation M Begonja, F Čićek, B Balboni, A Gerbin Economic research-Ekonomska istraživanja 29 (1), 1136-1149, 2016 | 51 | 2016 |
| Innovativeness as a driver of the international expansion of developing markets’ firms: Evidence of curvilinear effects G Bortoluzzi, S Kadic-Maglajlic, M Arslanagic-Kalajdzic, B Balboni International Marketing Review 35 (2), 215-235, 2018 | 47 | 2018 |
| The moderating effect of trust on formal control mechanisms in international alliances B Balboni, G Marchi, M Vignola European Management Review 15 (4), 541-558, 2018 | 45 | 2018 |
| How can social enterprises develop successful crowdfunding campaigns? An empirical analysis on Italian context B Balboni, U Kocollari, I Pais An empirical analysis on Italian context (April 28, 2014), 2014 | 38 | 2014 |
| On the relationship between size, capabilities and internationalisation: an explorative analysis of Italian subcontracting SMEs B Balboni, G Bortoluzzi, R Grandinetti International Journal of Globalisation and Small Business 5 (1-2), 114-132, 2013 | 35 | 2013 |
| The Growth Drivers of Start-up Firms and Business Modelling: A First Step toward a Desirable Convergence. G Bortoluzzi, M Tivan, A Tracogna, F Venier Management (18544223) 9 (2), 2014 | 34 | 2014 |
| Business model adaptation and the success of new ventures B Balboni, G Bortoluzzi Nowy Sacz School of Business–National-Louis University, 2015 | 33 | 2015 |
| Disentangling resource and mode escalation in the context of emerging markets. Evidence from a sample of manufacturing SMEs Y Akbar, B Balboni, G Bortoluzzi, D Dikova, A Tracogna Journal of International Management 24 (3), 257-270, 2018 | 32 | 2018 |
| Knowledge transfer in the context of buyer–supplier relationship: An analysis of a supplier's customer portfolio B Balboni, G Marchi, M Vignola Journal of Business Research 80, 277-287, 2017 | 30 | 2017 |
| SME export performance, capabilities and emerging markets: the impact of institutional voids YH Akbar, B Balboni, G Bortoluzzi, A Tracogna European Journal of International Management 11 (2), 201-226, 2017 | 29 | 2017 |
| Outward-looking and future-oriented customer value potential management: The sales force value appropriation role B Balboni, H Terho Industrial Marketing Management 53, 181-193, 2016 | 28 | 2016 |
| The impact of relational capabilities on the internationalization process of industrial subcontractors B Balboni, G Bortoluzzi, D Vianelli Transformations in Business & Economics 13 (2), 21-40, 2014 | 24 | 2014 |
| L'impatto del made in Italy sul comportamento d'acquisto dei consumatori cinesi B Balboni, S Grappi, E Martinelli, M Vignola Micro & Macro Marketing 20 (3), 445-462, 2011 | 18 | 2011 |
| Product innovation capability, export scope and export experience: Quadratic and moderating effects in firms from developing countries M Arslanagic-Kalajdzic, B Balboni, S Kadic-Maglajlic, G Bortoluzzi European Business Review 29 (6), 680-696, 2017 | 16 | 2017 |
| Innovation scope and the performance of the firm: empirical evidence from an Italian wine cluster G Bortoluzzi, P de Luca, F Venier, B Balboni Handbook of research on global business opportunities, 551-568, 2015 | 15 | 2015 |
| Design thinking mindset: scale development and validation M Vignoli, C Dosi, B Balboni Studies in Higher Education 48 (6), 926-940, 2023 | 12 | 2023 |
Guido BortoluzziUniversità degli Studi di Trieste - University of TriesteDirección de correo verificada de deams.units.it
