Francesca Dall'Olmo Riley
Francesca Dall'Olmo Riley
Professor of Brand Management, Kingston University Business School
Dirección de correo verificada de
Citado por
Citado por
Defining a" brand": Beyond the literature with experts' interpretations
L De Chernatony, F Dall'Olmo Riley
Journal of Marketing Management 14 (5), 417-443, 1998
Experts' views about defining services brands and the principles of services branding
L De Chernatony, FDO Riley
Journal of Business Research 46 (2), 181-192, 1999
Modelling the components of the brand
L De Chernatony, FDO Riley
European journal of marketing, 1998
Added value: its nature, roles and sustainability
L De Chernatony, F Harris, FDO Riley
European Journal of marketing, 2000
The service brand as relationships builder
F Dall’Olmo Riley, L De Chernatony
British Journal of Management 11 (2), 137-150, 2000
The variability of attitudinal repeat-rates
FDO Riley, ASC Ehrenberg, SB Castleberry, TP Barwise, NR Barnard
International journal of Research in Marketing 14 (5), 437-450, 1997
Online grocery shopping: the influence of situational factors
C Hand, FDO Riley, P Harris, J Singh, R Rettie
European journal of Marketing, 2009
The chasm between managers' and consumers' views of brands: the experts' perspectives
L De Chernatony, FDO Riley
Journal of strategic marketing 5 (2), 89-104, 1997
Luxury branding on the Internet: lost opportunity or impossibility?
FDO Riley, C Lacroix
Marketing Intelligence & Planning, 2003
Criteria to assess brand success
L de Chematony, F Dall'Olmo Riley, F Harris
Journal of Marketing Management 14 (7), 765-781, 1998
Dove vs. Dior: Extending the brand extension decision-making process from mass to luxury
FDO Riley, W Lomax, A Blunden
Australasian Marketing Journal (AMJ) 12 (3), 40-55, 2004
Downscale extensions: Consumer evaluation and feedback effects
FDO Riley, JM Pina, R Bravo
Journal of Business Research 66 (2), 196-206, 2013
Brand consultants' perspectives on the concept ofthe brand'
L De Chernatony, F Dall'Olmo Riley
Marketing and Research Today 25 (1), 45-52, 1997
The role of situational variables in online grocery shopping in the UK
H Robinson, F Dall'Olmo Riley, R Rettie, G Rolls-Willson
The Marketing Review 7 (1), 89-106, 2007
The role of perceived value in vertical brand extensions of luxury and premium brands
F Dall’Olmo Riley, JM Pina, R Bravo
Journal of Marketing Management 31 (7-8), 881-913, 2015
Brand image and brand usage: is a forty-year-old empirical generalization still useful?
J Romaniuk, S Bogomolova, FD Riley
Journal of Advertising Research 52 (2), 243-251, 2012
Measuring and modeling the (limited) reliability of free choice attitude questions
C Rungie, G Laurent, FDO Riley, DG Morrison, T Roy
International Journal of Research in Marketing 22 (3), 309-318, 2005
Individual attitude variations over time
SB Castleberry, NR Barnard, TP Barwise, ASC Ehrenberg, FDO Riley
Journal of Marketing Management 10 (1-3), 153-162, 1994
Generalizing spillover effects of goods and service brand extensions: A meta-analysis approach
JM Pina, FDO Riley, W Lomax
Journal of Business Research 66 (9), 1411-1419, 2013
Online and store patronage: a typology of grocery shoppers
P Harris, FDO Riley, D Riley, C Hand
International Journal of Retail & Distribution Management, 2017
El sistema no puede realizar la operación en estos momentos. Inténtalo de nuevo más tarde.
Artículos 1–20