| Defining a" brand": Beyond the literature with experts' interpretations L De Chernatony, F Dall'Olmo Riley Journal of Marketing Management 14 (5), 417-443, 1998 | 1146 | 1998 |
| Experts' views about defining services brands and the principles of services branding L De Chernatony, FDO Riley Journal of Business Research 46 (2), 181-192, 1999 | 519 | 1999 |
| Modelling the components of the brand L De Chernatony, FDO Riley European journal of marketing, 1998 | 502 | 1998 |
| Added value: its nature, roles and sustainability L De Chernatony, F Harris, FDO Riley European Journal of marketing, 2000 | 451 | 2000 |
| The service brand as relationships builder F Dall’Olmo Riley, L De Chernatony British Journal of Management 11 (2), 137-150, 2000 | 401 | 2000 |
| Online grocery shopping: the influence of situational factors C Hand, FDO Riley, P Harris, J Singh, R Rettie European journal of Marketing, 2009 | 192 | 2009 |
| The chasm between managers' and consumers' views of brands: the experts' perspectives L De Chernatony, FDO Riley Journal of strategic marketing 5 (2), 89-104, 1997 | 161 | 1997 |
| Luxury branding on the Internet: lost opportunity or impossibility? FDO Riley, C Lacroix Marketing Intelligence & Planning, 2003 | 159 | 2003 |
| Criteria to assess brand success L de Chematony, F Dall'Olmo Riley, F Harris Journal of Marketing Management 14 (7), 765-781, 1998 | 133 | 1998 |
| The variability of attitudinal repeat-rates F Dall'Olmo Riley, ASC Ehrenberg, SB Castleberry, TP Barwise, ... International journal of Research in Marketing 14 (5), 437-450, 1997 | 129 | 1997 |
| Downscale extensions: Consumer evaluation and feedback effects FDO Riley, JM Pina, R Bravo Journal of Business Research 66 (2), 196-206, 2013 | 93 | 2013 |
| Dove vs. Dior: Extending the brand extension decision-making process from mass to luxury FDO Riley, W Lomax, A Blunden Australasian Marketing Journal (AMJ) 12 (3), 40-55, 2004 | 91 | 2004 |
| The role of situational variables in online grocery shopping in the UK H Robinson, F Dall'Olmo Riley, R Rettie, G Rolls-Willson The Marketing Review 7 (1), 89-106, 2007 | 82 | 2007 |
| Brand consultants' perspectives on the concept ofthe brand' L De Chernatony, F Dall'Olmo Riley Marketing and Research Today 25 (1), 45-52, 1997 | 80 | 1997 |
| The role of perceived value in vertical brand extensions of luxury and premium brands F Dall’Olmo Riley, JM Pina, R Bravo Journal of Marketing Management 31 (7-8), 881-913, 2015 | 69 | 2015 |
| The variability of attitudinal repeat-rates FDO Riley, ASC Ehrenberg, SB Castleberry, TP Barwise International journal of Research in Marketing 14 (5), 437-450, 1997 | 68 | 1997 |
| Brand image and brand usage: is a forty-year-old empirical generalization still useful? J Romaniuk, S Bogomolova, FD Riley Journal of Advertising Research 52 (2), 243-251, 2012 | 56 | 2012 |
| Online and store patronage: a typology of grocery shoppers P Harris, FDO Riley, D Riley, C Hand International Journal of Retail & Distribution Management, 2017 | 54 | 2017 |
| Generalizing spillover effects of goods and service brand extensions: A meta-analysis approach JM Pina, FDO Riley, W Lomax Journal of Business Research 66 (9), 1411-1419, 2013 | 51 | 2013 |
| Measuring and modeling the (limited) reliability of free choice attitude questions C Rungie, G Laurent, FDO Riley, DG Morrison, T Roy International Journal of Research in Marketing 22 (3), 309-318, 2005 | 51 | 2005 |
