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Hyunwoo Lim
Hyunwoo Lim
Associate Professor of Marketing, School of Administrative Studies, York University
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The role of marketing capability in linking CSR to corporate financial performance: When CSR gives positive signals to stakeholders
S Yim, YH Bae, H Lim, JH Kwon
European Journal of Marketing 53 (7), 1333-1354, 2019
562019
The effects of publicity on demand: The case of anti-cholesterol drugs
AT Ching, R Clark, I Horstmann, H Lim
Marketing Science 35 (1), 158-181, 2016
542016
A structural model of correlated learning and late-mover advantages: The case of statins
AT Ching, H Lim
Management Science 66 (3), 1095-1123, 2020
262020
Complementarity of Information Products
AT Ching, I Horstmann, H Lim
Review of Marketing Science 19 (1), 1-32, 2021
2021
The size-rank relationship for market shares of consumer packaged goods
YH Bae, TS Gruca, H Lim, GJ Russell
Applied economics 52 (54), 5986-5994, 2020
2020
An Empirical Analysis of Publicity and Advertising under Quality Uncertainty
H Lim
University of Toronto (Canada), 2012
2012
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Artículos 1–6