Follow
Gabriele MURTAS
Gabriele MURTAS
Post-Doc researcher, Department of Management, University of Bergamo
Verified email at unibg.it
Title
Cited by
Cited by
Year
Co-branding strategies in luxury fashion: the Off-White case
G Murtas, G Pedeliento, F Mangiò, D Andreini
Journal of Strategic Marketing, 1-20, 2022
72022
Luxury fashion brands at the gates of the Web 3.0: An analysis of early experimentations with NFTs and the metaverse
G Murtas, G Pedeliento, F Mangiò
Journal of Global Fashion Marketing 15 (1), 90-114, 2024
42024
To Pack Sustainably or Not to Pack Sustainably? A Review of the Relationship between Consumer Behaviour and Sustainable Packaging
G Murtas, G Pedeliento, D Andreini
Managing Sustainability: Perspectives From Retailing and Services, 147-168, 2022
42022
Market system dynamics (MSD): A process-oriented review of the literature
G Pedeliento, F Mangiò, G Murtas, D Andreini
AMS Review 13 (3), 173-195, 2023
32023
A New Paradigm in the Luxury Fashion Industry: Off-White and the Rise of Luxury Streetwear
G Pedeliento, F Mangiò, AV Littlewood, G Murtas, GN Manfrini
SAGE Publications: SAGE Business Cases Originals, 2021
22021
Luxury Fashion in Transition: Three Essays on Its Evolutionary Dynamics
G Murtas
Università degli studi di Bergamo, 2023
2023
Il calcio femminile: la sponsorship sportiva in contesti non mainstream
G Pedeliento, G Murtas, M Merisio, A Maiorana, M Bertolazzi, M Ghezzi, ...
Management&Marketing Cases, 2022
2022
Off-White e la nascita del Luxury Streetwear
G Pedeliento, F Mangio, AV Littlewood, G Murtas, G Nicoloso Manfrini
Management&Marketing Cases, 2020
2020
The system can't perform the operation now. Try again later.
Articles 1–8