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| The relative importance of brand‐packaging, price and taste in affecting brand preferences J Luis Mendez, J Oubina, N Rubio British Food Journal 113 (10), 1229-1251, 2011 | 115 | 2011 |
| Expert quality evaluation and price of store vs. manufacturer brands: An analysis of the Spanish mass market JL Mendez, J Oubina, N Rubio Journal of Retailing and Consumer Services 15 (3), 144-155, 2008 | 107 | 2008 |
| Strategic management of store brands: an analysis from the manufacturer's perspective J Oubina, N Rubio, M Jesús Yagüe International Journal of Retail & Distribution Management 34 (10), 742-760, 2006 | 67 | 2006 |
| Consumer identification with store brands: Differences between consumers according to their brand loyalty N Rubio, N Villasenor, J Oubina BRQ Business Research Quarterly 18 (2), 111-126, 2015 | 64 | 2015 |
| La percepción de precios de los consumidores. Implicaciones para la fijación de precios minoristas J Oubiña Distribución y consumo 33, 88-100, 1997 | 43 | 1997 |
| Influencia de las marcas de distribuidor en las relaciones fabricante-distribuidor JLMG de Paredes, MR Suplet, JO Barbolla Distribución y Consumo 10 (53), 55-74, 2000 | 42 | 2000 |
| Understanding brand loyalty of the store brand’s customer base N Rubio, J Oubiña, M Gomez-Suarez Journal of Product & Brand Management 24 (7), 679-692, 2015 | 40 | 2015 |
| Relationships of retail brand manufacturers with retailers J Oubiña, N Rubio, M Jesús Yagüe International Review of Retail, Distribution and Consumer Research 16 (02 …, 2006 | 39 | 2006 |
| Effect of strategy, structure and performance variables on store brand market share J Oubiña, N Rubio, MJ Yagüe Journal of Marketing Management 23 (9-10), 1013-1035, 2007 | 27 | 2007 |
| Value and store brand identification in food products N Rubio, N Villasenor, J Oubina British Food Journal 116 (6), 965-983, 2014 | 15 | 2014 |
| Opciones estratégicas de las marcas de distribuidor en Europa: Especial consideración al caso de Suiza, Alemania y Reino Unido JL Mendez, J Oubina, M Rozano Alta Dirección 229, 186-196, 2003 | 12 | 2003 |
| Explanatory factors regarding manufacturer brand price consistency J Luis Méndez, J Oubina, N Rubio Journal of Product & Brand Management 15 (6), 402-411, 2006 | 11 | 2006 |
| Power in marketing channels: analysis of distribution services and shelf space in Spanish retail outlets A Fernández, M Gómez, J Oubina 11th International Conference on Research in The Distributive Trades …, 2001 | 11 | 2001 |
| Análisis path y modelización con variables observadas JP Lévy, J Oubiña Modelización con estructuras de covarianzas en ciencias sociales, 175-191, 2006 | 9 | 2006 |
| Retail price dispersion: spatial and vertical competition analysis I Cruz, JF Oubiña, MJ Yagüe UAM Marketing Research Paper Series, 2005 | 9 | 2005 |
| Antecedentes de la lealtad a las marcas de distribuidor: diferencias entre grandes y pequeños compradores M Gómez, J Oubiña, N Rubio Coleccion De Documentos De Trabajo Cátedra Fundacion Ramon Areces De …, 2011 | 6 | 2011 |
| El poder y la satisfacción en las relaciones fabricante-distribuidor de productos de gran consumo: un análisis desde la perspectiva del fabricante IC Roche, MJY Guillén, JO Barbolla, JPL Mangin Revista española de investigación de marketing 5 (1), 7-40, 2001 | 5 | 2001 |
| Business Research Quarterly I BUIL, S CATALAN, E MARTINEZ The importance of corporate brand identity in business management: an …, 2016 | 2 | 2016 |
| La competencia en el sector comercial:¿ una cuestión de horarios? MJY Guillén, JO Barbolla Economistas 19 (87), 101-113, 2001 | 2 | 2001 |
