Irene Esteban-Millat
Irene Esteban-Millat
Verified email at uoc.edu - Homepage
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Year
Modelling students' flow experiences in an online learning environment
I Esteban-Millat, FJ Martínez-López, R Huertas-García, A Meseguer, ...
Computers & Education 71, 111-123, 2014
962014
Consumer engagement in an online brand community
FJ Martínez-López, R Anaya-Sánchez, S Molinillo, R Aguilar-Illescas, ...
Electronic Commerce Research and Applications 23, 24-37, 2017
742017
Entorno innovador, iniciativa emprendedora y desarrollo local
M Castells, J Vilaseca, J Lladós, G Ammetller, I Esteban, M Fernández, ...
España: Octaedro, CREAME (1998). Informe anual de gestión, presentado a la …, 2007
39*2007
An extension of the technology acceptance model for online learning environments
I Esteban-Millat, FJ Martínez-López, M Pujol-Jover, JC Gázquez-Abad, ...
Interactive Learning Environments 26 (7), 895-910, 2018
292018
Psychological factors explaining consumer adoption of an e-vendor’s recommender
FJ Martínez-López, I Esteban-Millat, CC Cabal, C Gengler
Industrial Management & Data Systems, 2015
272015
Mixed assortments vs. store brand-only assortments: The impact of assortment composition and consumer characteristics on store loyalty
JC Gázquez-Abad, FJ Martínez-López, JA Mondéjar-Jiménez, ...
Revista Española de Investigación de Marketing ESIC 19 (1), 24-45, 2015
222015
The concept of flow in online consumer behavior
I Esteban-Millat, FJ Martínez-López, D Luna, I Rodríguez-Ardura
Handbook of strategic e-business management, 371-402, 2014
212014
Betting exclusively by private labels: could it have negative consequences for retailers?
JL Ruiz-Real, JC Gázquez-Abad, I Esteban-Millat, FJ Martínez-López
Spanish Journal of Marketing-ESIC, 2018
162018
Consumers’ psychological outcomes linked to the use of an online store’s recommendation system
FJ Martínez-López, I Esteban-Millat, A Argila, F Rejón-Guardia
Internet Research, 2015
122015
The role of consumers’ attitudes in estimating consumer response to assortment composition
JL Ruiz-Real, JC Gázquez-Abad, I Esteban-Millat, FJ Martínez-López
International Journal of Retail & Distribution Management, 2017
112017
The role of consumers' attitude towards economic climate in their reaction to ‘PL-only’assortments: Evidence from the United States and Spain
JC Gázquez-Abad, FJ Martinez-Lopez, I Esteban-Millat
Journal of Retailing and Consumer Services 34, 340-348, 2017
92017
Using response surface methodology to optimise factors in conjoint experiments
R Huertas-Garcia, JC Gázquez-Abad, FJ Martínez-López, I Esteban-Millat
International Journal of Market Research 55 (2), 267-288, 2013
72013
Promote or perish? A brief note on academic social networking sites and academic reputation
S D’Alessandro, M Miles, FJ Martínez-López, R Anaya-Sánchez, ...
Journal of Marketing Management 36 (5-6), 405-411, 2020
52020
The Concept of Flow in Online Consumer Behavior. Handbook of Strategic e-Business Management içinde (s. 371-402)
I Esteban-Millat, FJ Martínez-López, D Luna, I Rodríguez-Ardura
Berlin Heidelberg: Springer, 2014
52014
National brands and private labels in retailing
JC Gázquez-Abad, FJ Martínez-López, I Esteban-Millat, ...
First International Symposium NB&PL, Barcelona, 2014
42014
Tamaño del surtido y ventas de la categoría:¿ existe una relación directa?
JCG Abad, IE Millat, FJM López, JAM Jiménez
Universia Business Review 2 (42), 2014
42014
Propuesta metodológica mediante diseños Box-Behnken para mejorar el rendimiento del análisis conjunto en estudios experimentales de mercado
R Huertas-García, JC Gázquez-Abad, FJ Martínez-López, I Esteban-Millat
Revista Española de Investigación de Marketing ESIC 18 (1), 57-66, 2014
42014
Buying from online supermarkets: the main factors influencing the experience of flow, purchase intent and e-loyalty
D Morales-Solana, AA Cotas, I Esteban-Millat
International Conference on Advances in National Brand and Private Label …, 2019
32019
Flujo y comportamiento del consumidor en línea: un anàlisis empírico de las experiencias de consumo de productos formativos
I Esteban Millat
Universitat Oberta de Catalunya, 2011
32011
FLOW AND ONLINE CONSUMER BEHAVIOUR: AN EMPIRICAL ANALYSIS OF E-LEARNING EXPERIENCES
I Esteban-Millat, I Rodríguez-Ardura, A Meseguer
e-COMMERCE 2009, 247, 2009
32009
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