Irene Esteban-Millat
Irene Esteban-Millat
Dirección de correo verificada de uoc.edu - Página principal
TítuloCitado porAño
Modelling students' flow experiences in an online learning environment
I Esteban-Millat, FJ Martínez-López, R Huertas-García, A Meseguer, ...
Computers & Education 71, 111-123, 2014
632014
Consumer engagement in an online brand community
FJ Martínez-López, R Anaya-Sánchez, S Molinillo, R Aguilar-Illescas, ...
Electronic Commerce Research and Applications 23, 24-37, 2017
222017
Mixed assortments vs. store brand-only assortments: The impact of assortment composition and consumer characteristics on store loyalty
JC Gázquez-Abad, FJ Martínez-López, JA Mondéjar-Jiménez, ...
Revista Española de Investigación de Marketing ESIC 19 (1), 24-45, 2015
182015
The concept of flow in online consumer behavior
I Esteban-Millat, FJ Martínez-López, D Luna, I Rodríguez-Ardura
Handbook of strategic e-business management, 371-402, 2014
172014
Psychological factors explaining consumer adoption of an e-vendor’s recommender
FJ Martínez-López, I Esteban-Millat, CC Cabal, C Gengler
Industrial Management & Data Systems 115 (2), 284-310, 2015
152015
Betting exclusively by private labels: could it have negative consequences for retailers?
JL Ruiz-Real, JC Gázquez-Abad, I Esteban-Millat, FJ Martínez-López
Spanish Journal of Marketing-ESIC 22 (2), 183-202, 2018
82018
Consumers’ psychological outcomes linked to the use of an online store’s recommendation system
FJ Martínez-López, I Esteban-Millat, A Argila, F Rejón-Guardia
Internet Research 25 (4), 562-588, 2015
82015
An extension of the technology acceptance model for online learning environments
I Esteban-Millat, FJ Martínez-López, M Pujol-Jover, JC Gázquez-Abad, ...
Interactive Learning Environments 26 (7), 895-910, 2018
52018
Using response surface methodology to optimise factors in conjoint experiments
R Huertas-Garcia, JC Gázquez-Abad, FJ Martínez-López, I Esteban-Millat
International Journal of Market Research 55 (2), 267-288, 2013
42013
The role of consumers’ attitudes in estimating consumer response to assortment composition: Evidence from Spain
JL Ruiz-Real, JC Gázquez-Abad, I Esteban-Millat, FJ Martínez-López
International Journal of Retail & Distribution Management 45 (7/8), 782-807, 2017
32017
The role of consumers' attitude towards economic climate in their reaction to ‘PL-only’assortments: Evidence from the United States and Spain
JC Gázquez-Abad, FJ Martínez-López, I Esteban-Millat
Journal of Retailing and Consumer Services 34, 340-348, 2017
32017
FLOW AND ONLINE CONSUMER BEHAVIOUR: AN EMPIRICAL ANALYSIS OF E-LEARNING EXPERIENCES
I Esteban-Millat, I Rodríguez-Ardura, A Meseguer
e-COMMERCE 2009, 247, 2009
32009
Tamaño del surtido y ventas de la categoría:¿ existe una relación directa?
JCG Abad, FJ Martínez-López, IE Millat, JAM Jiménez
Universia Business Review, 68-87, 2014
22014
National brands and private labels in retailing
JC Gázquez-Abad, FJ Martínez-López, I Esteban-Millat, ...
Heidelberg: Springer Science+ Business Media, 2014
22014
¿ Cómo ha influido la crisis económica en el tamaño del surtido de los hipermercados y supermercados?
JCG Abad, FJM López, IE Millat
Distribución y consumo 23 (130), 20-37, 2013
22013
How delisting all national brands in a given assortment impacts on consumers’ store switching intentions
JC Gázquez-Abad, FJ Martínez-López, I Esteban-Millat, ...
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, 115-116, 2016
12016
Evaluation of the Cognitive Effectiveness on Social Media Advertising Formats
F Rejón-Guardia, FJ Martínez-López, I Esteban-Millat, JC Gázquez-Abad
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, 133-134, 2016
12016
Propuesta metodológica mediante diseños box-behnken para mejorar el rendimiento del análisis conjunto en estudios experimentales de mercado
R Huertas-García, JC Gázquez-Abad, FJ Martínez-López, I Esteban-Millat
Revista Española de Investigación de Marketing ESIC 18 (1), 57-66, 2014
12014
Flujo y comportamiento del consumidor en línea: un análisis empírico de las experiencias de consumo de productos formativos
I Esteban Millat
Universitat Oberta de Catalunya, 2011
12011
Buying from Online Supermarkets: The Main Factors Influencing the Experience of Flow, Purchase Intent and E-loyalty
D Morales-Solana, AA Cotas, I Esteban-Millat
International Conference on Advances in National Brand and Private Label …, 2019
2019
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