Irene Esteban-Millat
Irene Esteban-Millat
Dirección de correo verificada de uoc.edu - Página principal
Título
Citado por
Citado por
Año
Modelling students' flow experiences in an online learning environment
I Esteban-Millat, FJ Martínez-López, R Huertas-García, A Meseguer, ...
Computers & Education 71, 111-123, 2014
892014
Consumer engagement in an online brand community
FJ Martínez-López, R Anaya-Sánchez, S Molinillo, R Aguilar-Illescas, ...
Electronic Commerce Research and Applications 23, 24-37, 2017
552017
Entorno innovador, iniciativa emprendedora y desarrollo local
M Castells, J Vilaseca, J Lladós, G Ammetller, I Esteban, M Fernández, ...
Barcelona: Octaedro, 2007
39*2007
Psychological factors explaining consumer adoption of an e-vendor’s recommender
FJ Martínez-López, I Esteban-Millat, CC Cabal, C Gengler
Industrial Management & Data Systems, 2015
222015
Mixed assortments vs. store brand-only assortments: The impact of assortment composition and consumer characteristics on store loyalty
JC Gázquez-Abad, FJ Martínez-López, JA Mondéjar-Jiménez, ...
Revista Española de Investigación de Marketing ESIC 19 (1), 24-45, 2015
192015
The concept of flow in online consumer behavior
I Esteban-Millat, FJ Martínez-López, D Luna, I Rodríguez-Ardura
Handbook of strategic e-business management, 371-402, 2014
192014
An extension of the technology acceptance model for online learning environments
I Esteban-Millat, FJ Martínez-López, M Pujol-Jover, JC Gázquez-Abad, ...
Interactive Learning Environments 26 (7), 895-910, 2018
172018
Betting exclusively by private labels: could it have negative consequences for retailers?
JL Ruiz-Real, JC Gázquez-Abad, I Esteban-Millat, FJ Martínez-López
Spanish Journal of Marketing-ESIC, 2018
122018
Consumers’ psychological outcomes linked to the use of an online store’s recommendation system
FJ Martínez-López, I Esteban-Millat, A Argila, F Rejón-Guardia
Internet Research, 2015
92015
The role of consumers’ attitudes in estimating consumer response to assortment composition
JL Ruiz-Real, JC Gázquez-Abad, I Esteban-Millat, FJ Martínez-López
International Journal of Retail & Distribution Management, 2017
72017
Using response surface methodology to optimise factors in conjoint experiments
R Huertas-Garcia, JC Gázquez-Abad, FJ Martínez-López, I Esteban-Millat
International Journal of Market Research 55 (2), 267-288, 2013
62013
The role of consumers' attitude towards economic climate in their reaction to ‘PL-only’assortments: Evidence from the United States and Spain
JC Gázquez-Abad, FJ Martínez-López, I Esteban-Millat
Journal of Retailing and Consumer Services 34, 340-348, 2017
52017
Propuesta metodológica mediante diseños Box-Behnken para mejorar el rendimiento del análisis conjunto en estudios experimentales de mercado
R Huertas-García, JC Gázquez-Abad, FJ Martínez-López, I Esteban-Millat
Revista Española de Investigación de Marketing ESIC 18 (1), 57-66, 2014
52014
Tamaño del surtido y ventas de la categoría:¿ existe una relación directa?
JCG Abad, IE Millat, FJM López, JAM Jiménez
Universia Business Review 2 (42), 2014
32014
National Brands and Private Labels in Retailing
J Carlos
Springer, 2014
3*2014
Flujo y comportamiento del consumidor en línea: un anàlisis empírico de las experiencias de consumo de productos formativos
I Esteban Millat
Universitat Oberta de Catalunya, 2011
32011
FLOW AND ONLINE CONSUMER BEHAVIOUR: AN EMPIRICAL ANALYSIS OF E-LEARNING EXPERIENCES
I Esteban-Millat, I Rodríguez-Ardura, A Meseguer
e-COMMERCE 2009, 247, 2009
32009
Buying from online supermarkets: the main factors influencing the experience of flow, purchase intent and e-loyalty
D Morales-Solana, AA Cotas, I Esteban-Millat
International Conference on Advances in National Brand and Private Label …, 2019
22019
Evaluation of the cognitive effectiveness on social media advertising formats
F Rejón-Guardia, FJ Martínez-López, I Esteban-Millat, JC Gázquez-Abad
Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Era, 133-134, 2016
22016
¿ Cómo ha influido la crisis económica en el tamaño del surtido de los hipermercados y supermercados?
JCG Abad, FJM López, IE Millat
capital humano 23 (130), 20-37, 2013
22013
El sistema no puede realizar la operación en estos momentos. Inténtalo de nuevo más tarde.
Artículos 1–20