Josefa D. Martín-Santana
Josefa D. Martín-Santana
Professor of Marketing
Dirección de correo verificada de dede.ulpgc.es
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Factors influencing destination image
A Beerli, JD Martin
Annals of Tourism Research 31 (3), 657-681, 2004
32632004
Tourists' characteristics and the perceived image of tourist destinations: a quantitative analysis--a case study of Lanzarote, Spain
A Beerli, JD Martin
Tourism Management 25 (5), 623-636, 2004
15062004
A model of customer loyalty in the retail banking market
A Beerli, JD Martin, A Quintana
European journal of marketing, 2004
9332004
Design and validation of an instrument for measuring advertising effectiveness in the printed media
A Beerli, JDM Santana
Journal of Current Issues & Research in Advertising 21 (2), 11-30, 1999
1491999
Antecedents and consequences of destination image gap
JD Martín-Santana, A Beerli-Palacio, PA Nazzareno
Annals of Tourism Research 62, 13-25, 2017
1042017
Técnicas de medición de la eficacia publicitaria
A Beerli Palacio, M Santana, J Delia
Ariel, 1999
1031999
The setting of non-financial goals in the family firm: The influence of family climate and identification
MK Cabrera-Suárez, MLC Déniz-Déniz, JD Martín-Santana
Journal of Family Business Strategy 5 (3), 289-299, 2014
822014
El proceso de formación de la imagen de los destinos turísticos: una revisión teórica
M Santana, J Delia, A Beerli Palacio
Estudios turísticos, 5, 2002
662002
Familiness and market orientation: A stakeholder approach
MK Cabrera-Suárez, M de la Cruz Déniz-Déniz, JD Martín-Santana
Journal of Family Business Strategy 2 (1), 34-42, 2011
612011
Family social capital, trust within the TMT, and the establishment of corporate goals related to nonfamily stakeholders
MK Cabrera-Suárez, MC Déniz-Déniz, JD Martín-Santana
Family Business Review 28 (2), 145-162, 2015
572015
The behavioural consequences of self‐congruency in volunteers
A Beerli, G Díaz, JD Martin
International Journal of Nonprofit and Voluntary Sector Marketing 9 (1), 28-48, 2004
572004
Board composition and performance in Spanish non-listed family firms: The influence of type of directors and CEO duality
MK Cabrera-Suárez, JD Martín-Santana
BRQ Business Research Quarterly 18 (4), 213-229, 2015
502015
Effectiveness of radio spokesperson's gender, vocal pitch and accent and the use of music in radio advertising
JD Martín-Santana, C Muela-Molina, E Reinares-Lara, ...
BRQ Business Research Quarterly 18 (3), 143-160, 2015
462015
Human resources management and performance in the hotel industry: The role of the commitment and satisfaction of managers versus supervisors
C Domínguez-Falcón, JD Martín-Santana, P De Saá-Pérez
International Journal of Contemporary Hospitality Management, 2016
452016
Successor's commitment and succession success: dimensions and antecedents in the small Spanish family firm
MK Cabrera-Suárez, JD Martín-Santana
The International Journal of Human Resource Management 23 (13), 2736-2762, 2012
402012
Model explaining the predisposition to donate blood from the social marketing perspective
A Beerli‐Palacio, JD Martín‐Santana
International Journal of Nonprofit and Voluntary Sector Marketing 14 (3 …, 2009
352009
La confianza y el compromiso como factores clave del éxito de las relaciones comerciales: una aplicación empírica en el sistema de franquicia
JD Martín Santana, M Fernández Monroy
Revista Europea de Dirección y Economía de la Empresa, 2006
332006
La gestión del marketing estratégico en la pequeña empresa familiar
JDM Santana
Cuadernos de Gestión 7 (1), 81-96, 2007
322007
Human resource systems as antecedents of hotel industry market orientation: An empirical study in the Canary Islands, Spain
A Quintana-Deniz, A Beerli-Palacio, JD Martín-Santana
International Journal of Hospitality Management 26 (4), 854-870, 2007
302007
The effectiveness of web ads: rectangle vs contextual banners
JD Martín‐Santana, A Beerli‐Palacio
Online Information Review, 2012
292012
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Artículos 1–20