Josefa D. Martín-Santana
Josefa D. Martín-Santana
Professor of Marketing
Dirección de correo verificada de dede.ulpgc.es
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Factors influencing destination image
A Beerli, JD Martin
Annals of Tourism Research 31 (3), 657-681, 2004
28522004
Tourists' characteristics and the perceived image of tourist destinations: a quantitative analysis--a case study of Lanzarote, Spain
A Beerli, JD Martin
Tourism Management 25 (5), 623-636, 2004
13352004
A model of customer loyalty in the retail banking market
A Beerli, JD Martin, A Quintana
European journal of marketing, 2004
8392004
Design and validation of an instrument for measuring advertising effectiveness in the printed media
A Beerli, JDM Santana
Journal of Current Issues & Research in Advertising 21 (2), 11-30, 1999
1401999
Técnicas de medición de la eficacia publicitaria
A Beerli Palacio, M Santana, J Delia
Ariel, 1999
951999
Dealing with metastatic breast cancer in elderly women: results from a French study on a large cohort carried out by the ‘Observatory on Elderly Patients’
G Freyer, AC Braud, P Chaibi, M Spielmann, JP Martin, G Vilela, D Guerin, ...
Annals of oncology 17 (2), 211-216, 2006
822006
Antecedents and consequences of destination image gap
JD Martín-Santana, A Beerli-Palacio, PA Nazzareno
Annals of Tourism Research 62, 13-25, 2017
732017
The setting of non-financial goals in the family firm: The influence of family climate and identification
MK Cabrera-Suárez, MLC Déniz-Déniz, JD Martín-Santana
Journal of Family Business Strategy 5 (3), 289-299, 2014
632014
El proceso de formación de la imagen de los destinos turísticos: una revisión teórica
M Santana, J Delia, A Beerli Palacio
Estudios turísticos, 5, 2002
592002
The behavioural consequences of self‐congruency in volunteers
A Beerli, G Díaz, JD Martin
International Journal of Nonprofit and Voluntary Sector Marketing 9 (1), 28-48, 2004
512004
Familiness and market orientation: A stakeholder approach
MK Cabrera-Suárez, M de la Cruz Déniz-Déniz, JD Martín-Santana
Journal of Family Business Strategy 2 (1), 34-42, 2011
492011
Board composition and performance in Spanish non-listed family firms: The influence of type of directors and CEO duality
MK Cabrera-Suárez, JD Martín-Santana
BRQ Business Research Quarterly 18 (4), 213-229, 2015
432015
Family social capital, trust within the TMT, and the establishment of corporate goals related to nonfamily stakeholders
MK Cabrera-Suárez, MC Déniz-Déniz, JD Martín-Santana
Family Business Review 28 (2), 145-162, 2015
362015
Effectiveness of radio spokesperson's gender, vocal pitch and accent and the use of music in radio advertising
JD Martín-Santana, C Muela-Molina, E Reinares-Lara, ...
BRQ Business Research Quarterly 18 (3), 143-160, 2015
322015
Model explaining the predisposition to donate blood from the social marketing perspective
A Beerli‐Palacio, JD Martín‐Santana
International Journal of Nonprofit and Voluntary Sector Marketing 14 (3 …, 2009
302009
Human resources management and performance in the hotel industry
C Domínguez-Falcón, JD Martín-Santana, P De Saá-Pérez
International Journal of Contemporary Hospitality Management, 2016
292016
Successor's commitment and succession success: dimensions and antecedents in the small Spanish family firm
MK Cabrera-Suárez, JD Martín-Santana
The International Journal of Human Resource Management 23 (13), 2736-2762, 2012
292012
La gestión del marketing estratégico en la pequeña empresa familiar
JDM Santana
Cuadernos de Gestión 7 (1), 81-96, 2007
272007
The effectiveness of web ads: rectangle vs contextual banners
JD Martín‐Santana, A Beerli‐Palacio
Online Information Review, 2012
262012
Potential donor segregation to promote blood donation
JD Martín-Santana, A Beerli-Palacio
Transfusion and Apheresis Science 38 (2), 133-140, 2008
262008
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Artículos 1–20