| Factors influencing destination image A Beerli, JD Martin Annals of Tourism Research 31 (3), 657-681, 2004 | 3482 | 2004 |
| Tourists' characteristics and the perceived image of tourist destinations: a quantitative analysis--a case study of Lanzarote, Spain A Beerli, JD Martin Tourism Management 25 (5), 623-636, 2004 | 1562 | 2004 |
| A model of customer loyalty in the retail banking market A Beerli, JD Martin, A Quintana European journal of marketing, 2004 | 973 | 2004 |
| Design and validation of an instrument for measuring advertising effectiveness in the printed media A Beerli, JDM Santana Journal of Current Issues & Research in Advertising 21 (2), 11-30, 1999 | 155 | 1999 |
| Antecedents and consequences of destination image gap JD Martín-Santana, A Beerli-Palacio, PA Nazzareno Annals of tourism research 62, 13-25, 2017 | 124 | 2017 |
| Técnicas de medición de la eficacia publicitaria A Beerli Palacio, M Santana, J Delia Ariel, 1999 | 112 | 1999 |
| The setting of non-financial goals in the family firm: The influence of family climate and identification MK Cabrera-Suárez, MLC Déniz-Déniz, JD Martín-Santana Journal of Family Business Strategy 5 (3), 289-299, 2014 | 93 | 2014 |
| El proceso de formación de la imagen de los destinos turísticos: una revisión teórica M Santana, J Delia, A Beerli Palacio Estudios turísticos, 5, 2002 | 70 | 2002 |
| Family social capital, trust within the TMT, and the establishment of corporate goals related to nonfamily stakeholders MK Cabrera-Suárez, MC Déniz-Déniz, JD Martín-Santana Family Business Review 28 (2), 145-162, 2015 | 67 | 2015 |
| Familiness and market orientation: A stakeholder approach MK Cabrera-Suárez, M de la Cruz Déniz-Déniz, JD Martín-Santana Journal of Family Business Strategy 2 (1), 34-42, 2011 | 66 | 2011 |
| The behavioural consequences of self‐congruency in volunteers A Beerli, G Díaz, JD Martin International Journal of Nonprofit and Voluntary Sector Marketing 9 (1), 28-48, 2004 | 65 | 2004 |
| Board composition and performance in Spanish non-listed family firms: The influence of type of directors and CEO duality MK Cabrera-Suárez, JD Martín-Santana BRQ Business Research Quarterly 18 (4), 213-229, 2015 | 55 | 2015 |
| Human resources management and performance in the hotel industry: The role of the commitment and satisfaction of managers versus supervisors C Domínguez-Falcón, JD Martín-Santana, P De Saá-Pérez International Journal of Contemporary Hospitality Management, 2016 | 52 | 2016 |
| Effectiveness of radio spokesperson's gender, vocal pitch and accent and the use of music in radio advertising JD Martín-Santana, C Muela-Molina, E Reinares-Lara, ... BRQ Business Research Quarterly 18 (3), 143-160, 2015 | 50 | 2015 |
| Successor's commitment and succession success: dimensions and antecedents in the small Spanish family firm MK Cabrera-Suárez, JD Martín-Santana The International Journal of Human Resource Management 23 (13), 2736-2762, 2012 | 41 | 2012 |
| Model explaining the predisposition to donate blood from the social marketing perspective A Beerli‐Palacio, JD Martín‐Santana International Journal of Nonprofit and Voluntary Sector Marketing 14 (3 …, 2009 | 40 | 2009 |
| La confianza y el compromiso como factores clave del éxito de las relaciones comerciales: una aplicación empírica en el sistema de franquicia JD Martín Santana, M Fernández Monroy Revista Europea de Dirección y Economía de la Empresa, 2006 | 35 | 2006 |
| The effectiveness of web ads: rectangle vs contextual banners JD Martín‐Santana, A Beerli‐Palacio Online Information Review, 2012 | 34 | 2012 |
| La gestión del marketing estratégico en la pequeña empresa familiar JDM Santana Cuadernos de Gestión 7 (1), 81-96, 2007 | 34 | 2007 |
| How to increase blood donation by social marketing A Beerli-Palacio, JD Martín-Santana International Review on Public and Nonprofit Marketing 12 (3), 253-266, 2015 | 33 | 2015 |
Asunción Beerli PalacioDepartamento de Economía y Dirección de Empresas de la Universidad de Las Palmas de Gran CanariaDirección de correo verificada de dede.ulpgc.es
![Eva Reinares-Lara [ORCID: 0000-0002-5320-9268]](https://scholar.googleusercontent.com/citations?view_op=small_photo&user=L4p_QqkAAAAJ&citpid=2)
