Perceived omnichannel customer experience (OCX): Concept, measurement, and impact SM Rahman, J Carlson, SP Gudergan, M Wetzels, D Grewal Journal of Retailing 98 (4), 611-632, 2022 | 73 | 2022 |
Engaging gen Y customers in online brand communities: A cross-national assessment J Carlson, SM Rahman, MM Rahman, J Wyllie, R Voola International Journal of Information Management 56, 102252, 2021 | 72 | 2021 |
Consumer expectation from online retailers in developing e-commerce market: An investigation of generation Y in Bangladesh SM Rahman International Business Research 8 (7), 121-137, 2015 | 49 | 2015 |
Optimizing digital marketing for generation Y: An investigation of developing online market in Bangladesh SM Rahman International Business Research 8 (8), 150-163, 2015 | 47 | 2015 |
SafeCX: a framework for safe customer experience in omnichannel retailing SM Rahman, J Carlson, NH Chowdhury Journal of Services Marketing 36 (4), 499-529, 2022 | 8 | 2022 |
Measuring Tourist Festival Experience: Development and Validation of the PHF-TX Model L Olivier, J Carlson, SM Rahman, PJ Rosenberger III Journal of Travel Research 62 (7), 1530–1549, 2023 | 4 | 2023 |