The e-semiotics of luxury AF Maman Larraufie, A Kourdoughli Journal of Global Fashion Marketing 5 (3), 197-208, 2014 | 84 | 2014 |
The management of luxury: A practitioner’s handbook B Berghaus, G Müller-Stewens, S Reinecke Kogan Page Publishers, 2014 | 34 | 2014 |
Non-deceptive Counterfeiting of Luxury Goods: A Postmodern Approach to a Postmodern (Mis) behaviour AF Maman NYECK, 2008 | 7 | 2008 |
How do western luxury consumers relate with virtual rarity and sustainable consumption? AF Maman Larraufie, LSH Lui Emerging Issues in Global Marketing: A Shifting Paradigm, 311-332, 2018 | 3 | 2018 |
Motivations behind becoming a blogger and their business implications: The case of fashion AFM Larraufie, F Sommer Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace …, 2016 | 3 | 2016 |
Consumer attitudes toward counterfeit products : three-country analysis T Ozcan, AFM Larraufie, Z Turk Journal of Euromarketing 21 (2-3), 91-109, 2012 | 3 | 2012 |
Ingredient branding to build a luxury cluster-the case of Calais lace AFM Larraufie Journal of Textile Engineering & Fashion Technology 2 (3), 376-385, 2017 | 2 | 2017 |
The Experiential Aspect of Purchasing Non-Deceptive Luxury Counterfeits: When Sense Meets Sensibility AFM Larraufie The essence of luxury, 8, 2017 | 1 | 2017 |
L'achat complice de contrefaçons de luxe en tant qu'expérience de consommation: quand la raison rencontre les sentiments AF Maman-Larraufie Décisions Marketing, 35-52, 2015 | 1 | 2015 |
UNDERSTANDING CUSTOMERS’MEMORABLE EXPERIENCE IN THE HOSPITALITY SECTOR: THE CASE OF BOUTIQUE HOTELS J Kodizas, AFM Larraufie Global Fashion Management Conference, 521-522, 2015 | 1 | 2015 |
Brand congruity: A study of the tod’s luxury brand J Wilson, B Wagner, AFM Larraufie Global Fashion Management Conference, 874-875, 2015 | 1 | 2015 |
Deciphering'desirability'in luxury tourism. AF Maman | | 2023 |
How to Ensure an Ideal Omnichannel Client Experience With Key Performance Indicators: Focus on Personal Luxury Goods AFM Larraufie, LA Gouriou, C Goutran Competitive Drivers for Improving Future Business Performance, 83-113, 2021 | | 2021 |
Selling Luxury Brands in Online Private Sales Multibrand Retailers—An Exploratory Study of Consumers’ Perspective AFM Larraufie, B Berrotea Chinese Business Review 17 (8), 375-389, 2018 | | 2018 |
HOW DO LUXURY WETSTERN CONSUMERS RELATE WITH VIRTUAL RARITYAND SUSTAINABLE CONSUMPTION AFM Larraufie, LSH Lui Global Fashion Management Conference, 419-419, 2017 | | 2017 |
WHEN SENSE MEETS SENSIBILITY-USING SEMIOTICS TO ENDOW THE RETAIL ENVIRONMENT WITH MEANING AFM Larraufie Global Fashion Management Conference, 481-482, 2017 | | 2017 |
INDIRECT CITY-BRANDING THROUGH THE HYPERREAL REPRESENTATION OF THE CITY IN FASHION ADVERTISING–THE EXAMPLE OF VENEZIA AFM Larraufie Global Fashion Management Conference, 321-322, 2017 | | 2017 |
Multicultural Human Capital in Luxury Companies: A Qualitative Study on Perceptions of Diversity and Hiring in Luxury Organizations AFM Larraufie, J D’Andrea Luxusmarkenmanagement: Grundlagen, Strategien und praktische Umsetzung, 455-474, 2017 | | 2017 |
Multicultural Human Capital in Luxury Companies AFM Larraufie, J D’Andrea Luxusmarkenmanagement: Grundlagen, Strategien und praktische Umsetzung, 2016 | | 2016 |
Food retailing in remote areas: Lessons from the French Polynesia case study 1 AFM Larraufie, T Talbi A Stakeholder Approach to Managing Food, 256-270, 2016 | | 2016 |