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Anne-Flore Maman Larraufie
Anne-Flore Maman Larraufie
SémioConsult, Ecole Polytechnique, Nova
Dirección de correo verificada de semioconsult.com - Página principal
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Citado por
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Año
The e-semiotics of luxury
AF Maman Larraufie, A Kourdoughli
Journal of Global Fashion Marketing 5 (3), 197-208, 2014
842014
The management of luxury: A practitioner’s handbook
B Berghaus, G Müller-Stewens, S Reinecke
Kogan Page Publishers, 2014
342014
Non-deceptive Counterfeiting of Luxury Goods: A Postmodern Approach to a Postmodern (Mis) behaviour
AF Maman
NYECK, 2008
72008
How do western luxury consumers relate with virtual rarity and sustainable consumption?
AF Maman Larraufie, LSH Lui
Emerging Issues in Global Marketing: A Shifting Paradigm, 311-332, 2018
32018
Motivations behind becoming a blogger and their business implications: The case of fashion
AFM Larraufie, F Sommer
Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace …, 2016
32016
Consumer attitudes toward counterfeit products : three-country analysis
T Ozcan, AFM Larraufie, Z Turk
Journal of Euromarketing 21 (2-3), 91-109, 2012
32012
Ingredient branding to build a luxury cluster-the case of Calais lace
AFM Larraufie
Journal of Textile Engineering & Fashion Technology 2 (3), 376-385, 2017
22017
The Experiential Aspect of Purchasing Non-Deceptive Luxury Counterfeits: When Sense Meets Sensibility
AFM Larraufie
The essence of luxury, 8, 2017
12017
L'achat complice de contrefaçons de luxe en tant qu'expérience de consommation: quand la raison rencontre les sentiments
AF Maman-Larraufie
Décisions Marketing, 35-52, 2015
12015
UNDERSTANDING CUSTOMERS’MEMORABLE EXPERIENCE IN THE HOSPITALITY SECTOR: THE CASE OF BOUTIQUE HOTELS
J Kodizas, AFM Larraufie
Global Fashion Management Conference, 521-522, 2015
12015
Brand congruity: A study of the tod’s luxury brand
J Wilson, B Wagner, AFM Larraufie
Global Fashion Management Conference, 874-875, 2015
12015
Deciphering'desirability'in luxury tourism.
AF Maman
2023
How to Ensure an Ideal Omnichannel Client Experience With Key Performance Indicators: Focus on Personal Luxury Goods
AFM Larraufie, LA Gouriou, C Goutran
Competitive Drivers for Improving Future Business Performance, 83-113, 2021
2021
Selling Luxury Brands in Online Private Sales Multibrand Retailers—An Exploratory Study of Consumers’ Perspective
AFM Larraufie, B Berrotea
Chinese Business Review 17 (8), 375-389, 2018
2018
HOW DO LUXURY WETSTERN CONSUMERS RELATE WITH VIRTUAL RARITYAND SUSTAINABLE CONSUMPTION
AFM Larraufie, LSH Lui
Global Fashion Management Conference, 419-419, 2017
2017
WHEN SENSE MEETS SENSIBILITY-USING SEMIOTICS TO ENDOW THE RETAIL ENVIRONMENT WITH MEANING
AFM Larraufie
Global Fashion Management Conference, 481-482, 2017
2017
INDIRECT CITY-BRANDING THROUGH THE HYPERREAL REPRESENTATION OF THE CITY IN FASHION ADVERTISING–THE EXAMPLE OF VENEZIA
AFM Larraufie
Global Fashion Management Conference, 321-322, 2017
2017
Multicultural Human Capital in Luxury Companies: A Qualitative Study on Perceptions of Diversity and Hiring in Luxury Organizations
AFM Larraufie, J D’Andrea
Luxusmarkenmanagement: Grundlagen, Strategien und praktische Umsetzung, 455-474, 2017
2017
Multicultural Human Capital in Luxury Companies
AFM Larraufie, J D’Andrea
Luxusmarkenmanagement: Grundlagen, Strategien und praktische Umsetzung, 2016
2016
Food retailing in remote areas: Lessons from the French Polynesia case study 1
AFM Larraufie, T Talbi
A Stakeholder Approach to Managing Food, 256-270, 2016
2016
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