philip kitchen

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Lynne EagleProfessor of Marketing, College of Business, Law and Governance, James Cook UniversityDirección de correo verificada de jcu.edu.au
Pantea ForoudiAssociate Professor in MarketingDirección de correo verificada de brunel.ac.uk
Marwa Tourky, Associate Professor of...Cranfield School of Management, UKDirección de correo verificada de cranfield.ac.uk
J Graham Spickett-JonesLecturerDirección de correo verificada de coventry.ac.uk
TC MelewarProfessor of Marketing and Strategy, Middlesex UniversityDirección de correo verificada de mdx.ac.uk
Rod McCollRennes School of BusinessDirección de correo verificada de rennes-sb.com
Dr Mohammad ForoudiPhD on architecture and marketingDirección de correo verificada de Foroudi.com
Ioanna PapasolomouProfessor of MarketingDirección de correo verificada de unic.ac.cy
Yann TruongESSCA School of ManagementDirección de correo verificada de essca.fr
Lucia Porcu (ORCID: 0000-0002-0517...Full Professor Universidad de GranadaDirección de correo verificada de ugr.es
Alfonso SIANOUniversità degli Studi di SalernoDirección de correo verificada de unisa.it
Salvador Del Barrio-García (ORCID: 0...University of GranadaDirección de correo verificada de ugr.es
Syed Zamberi AhmadProfessor of International Business & Strategy, Canadian University DubaiDirección de correo verificada de cud.ac.ae
Suraksha GuptaUniversity of Arts, LondonDirección de correo verificada de fashion.arts.ac.uk
Sandy BulmerMassey UniversityDirección de correo verificada de massey.ac.nz
Lawrence C RoseProfessor and Dean, California State University San BernardinoDirección de correo verificada de csusb.edu
Ahmed ShaalanAssociate Professor in Marketing, Birmingham UniversityDirección de correo verificada de bham.ac.uk
tony proctorEmeritus Professor, University of ChesterDirección de correo verificada de chester.ac.uk
Allan J. KimmelProfessor of Marketing, ESCP Europe (retired)Dirección de correo verificada de escpeurope.eu
Li, TGreenhouse horticulture, Plant science, Wageningen URDirección de correo verificada de wur.nl

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philip kitchen

Professor of Marketing, ICN-Artem, Nancy, France

Dirección de correo verificada de icn-artem.com

Marketing Commmunications Branding Globalisation Marketing Theory


Título Ordenar por citas Ordenar por año Ordenar por título	Citado por Citado por	Año
The emergence of IMC: a theoretical perspective PJ Kitchen, J Brignell, T Li, GS Jones Journal of advertising research 44 (1), 19-30, 2004	618	2004
New luxury brand positioning and the emergence of Masstige brands Y Truong, R McColl, PJ Kitchen Journal of Brand Management 16 (5), 375-382, 2009	614	2009
Integrated marketing communication PJ Kitchen, I Burgmann Wiley international encyclopedia of marketing, 2010	591	2010
Internal communication during change management PJ Kitchen, F Daly Corporate Communications: an international journal 7 (1), 46-53, 2002	561	2002
Public relations: Principles and practice PJ Kitchen Cengage Learning EMEA, 1997	518	1997
Communicating globally: An integrated marketing approach DE Schultz, PJ Kitchen (No Title), 2000	478	2000
Status and conspicuousness–are they related? Strategic marketing implications for luxury brands Y Truong, G Simmons, R McColl, PJ Kitchen Journal of strategic marketing 16 (3), 189-203, 2008	472	2008
A multi-country comparison of the drive for IMC PJ Kitchen, DE Schultz Journal of advertising Research 39 (1), 21-21, 1999	446	1999
Integrated marketing communications in US advertising agencies: an exploratory study DE Schultz, PJ Kitchen Journal of Advertising research 37 (5), 7-18, 1997	445	1997
Perceptional Components of Brand Equity: Configuring the Symmetrical and Asymmetrical Paths to Brand Loyalty and Brand Purchase Intent G Foroudi, Jin, \Kitchen journal of business research, 2018	421	2018
The elaboration likelihood model: review, critique and research agenda P J. Kitchen, G Kerr, D E. Schultz, R McColl, H Pals European Journal of marketing 48 (11/12), 2033-2050, 2014	413	2014
IMC, brand communications, and corporate cultures: Client/advertising agency co‐ordination and cohesion L Eagle, PJ Kitchen European Journal of Marketing 34 (5/6), 667-686, 2000	353	2000
Integrating identity, strategy and communications for trust, loyalty and commitment TC Melewar, P Foroudi, S Gupta, PJ Kitchen, MM Foroudi European Journal of Marketing 51 (3), 572-604, 2017	309	2017
Projecting corporate brand image and behavioral response in business schools: Cognitive or affective brand attributes? SFS Alwi, PJ Kitchen Journal of Business research 67 (11), 2324-2336, 2014	302	2014
How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects L Porcu, S del Barrio-García, PJ Kitchen Communication & Society 25 (1), 313-348, 2012	285	2012
A response to ‘Theoretical concept or management fashion’ DE Schultz, PJ Kitchen Journal of Advertising Research 40 (5), 17-21, 2000	275	2000
Raising the corporate umbrella: corporate communications in the twenty-first century PJ Kitchen, DE Schultz Springer, 2001	268	2001
Corporate reputation: An eight-country analysis PJ Kitchen, A Laurence Corporate Reputation Review 6, 103-117, 2003	248	2003
IMC: New horizon/false dawn for a marketplace in turmoil? PJ Kitchen, DE Schultz The Evolution of Integrated Marketing Communications, 123-130, 2013	247*	2013
IMC antecedents and the consequences of planned brand identity in higher education P Foroudi, K Dinnie, PJ Kitchen, TC Melewar, MM Foroudi European Journal of Marketing 51 (3), 528-550, 2017	245	2017

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