Steve Gould
Steve Gould
Professor of Marketing, Baruch College
Dirección de correo verificada de baruch.cuny.edu
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Consumers' perceptions of the ethics and acceptability of product placements in movies: Product category and individual differences
PB Gupta, SJ Gould
Journal of Current Issues & Research in Advertising 19 (1), 37-50, 1997
5781997
Product placement in movies: A cross-cultural analysis of Austrian, French and American consumer's attitudes toward this emerging, international
SJ Gould, PB Gupta, S Grabner-Kräuter
Journal of Advertising, 2000
3982000
Product placements in movies: A cross-cultural analysis of Austrian, French and American consumers' attitudes toward this emerging, international promotional medium
SJ Gould, PB Gupta, S Grabner-Kräuter
Journal of advertising 29 (4), 41-58, 2000
3932000
Product placements in movies: A cross-cultural analysis of austrain, french and american consumers' attitudes toward this emerging, international promotional medium
SJ Gould, PB Gupta, S Grabner-Kruter
Journal of Advertising 29 (4), 2000
3932000
Consumer attitudes toward health and health care: A differential perspective
SJ Gould
Journal of Consumer Affairs 22 (1), 96-118, 1988
3161988
‘The Self-manipulation of My Pervasive, Perceived Vital Energy through Product Use: An Introspective–Praxis Perspective
SR Gould
journal of consumer research, 1991
2711991
Researcher introspection as a method in consumer research: Applications, issues, and implications
SJ Gould
Journal of consumer research 21 (4), 719-722, 1995
2351995
Alternative age measures: A research agenda
B Barak, S Gould
ACR North American Advances, 1985
2181985
To pirate or not to pirate": A comparative study of the ethical versus other influences on the consumer's software acquisition-mode decision
PB Gupta, S GOULD
Journal of Business Ethics, 2004
2062004
To pirate or not to pirate": A comparative study of the ethical versus other influences on the consumer's software acquisition-mode decision
S GOULD
Journal of Business Ethics, 2004
2062004
Health consciousness and health behavior: the application of a new health consciousness scale
SJ Gould
American Journal of Preventive Medicine 6 (4), 228-237, 1990
1981990
Sexuality and ethics in advertising: A research agenda and policy guideline perspective
SJ Gould
Journal of advertising 23 (3), 73-80, 1994
1581994
“To buy or to pirate”: The matrix of music consumers' acquisition-mode decision-making
JR Coyle, SJ Gould, P Gupta, R Gupta
Journal of Business Research 62 (10), 1031-1037, 2009
1562009
Gender schema and fashion consciousness
SJ Gould, BB Stern
Psychology & Marketing 6 (2), 129-145, 1989
1491989
A critique of Heckhausen and Schulz's (1995) life-span theory of control from a cross-cultural perspective.
SJ Gould
American Psychological Association 106 (3), 597, 1999
1201999
Agency perceptions and practices on global IMC
SJ Gould, DB Lerman, AF Grein
Journal of Advertising Research 39 (1), 7-7, 1999
1191999
Mindfulness: Its transformative potential for consumer, societal, and environmental well-being
S Bahl, GR Milne, SM Ross, DG Mick, SA Grier, SK Chugani, SS Chan, ...
Journal of Public Policy & Marketing 35 (2), 198-210, 2016
1072016
Sexual identity scale: a new self-assessment measure
BB Stern, B Barak, SJ Gould
Sex Roles 17 (9), 503-519, 1987
1051987
Think glocally, act glocally: A culture-centric comment on Leung, Bhagat, Buchan, Erez and Gibson (2005)
SJ Gould, AF Grein
Journal of International Business Studies 40 (2), 237-254, 2009
962009
The Consumer as Financial Leader
BB Skern, SJ Gould
Journal of Retail Banking, 1988
96*1988
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Artículos 1–20