Seeding strategies for viral marketing: an empirical comparison O Hinz, B Skiera, C Barrot, JU Becker Journal of Marketing 75 (6), 55-71, 2011 | 1001 | 2011 |
The impact of technological and organizational implementation of CRM on customer acquisition, maintenance, and retention JU Becker, G Greve, S Albers International Journal of research in Marketing 26 (3), 207-215, 2009 | 506 | 2009 |
The effect of social media interactions on customer relationship management O Maecker, C Barrot, JU Becker Business Research 9, 133-155, 2016 | 129 | 2016 |
The impact of pre-and post-launch publicity and advertising on new product sales AB Burmester, JU Becker, HJ van Heerde, M Clement International Journal of Research in Marketing 32 (4), 408-417, 2015 | 110* | 2015 |
Dynamics of illegal participation in peer-to-peer networks—Why do people illegally share media files? JU Becker, M Clement Journal of Media Economics 19 (1), 7-32, 2006 | 80 | 2006 |
The role of mere closeness: How geographic proximity affects social influence J Meyners, C Barrot, JU Becker, J Goldenberg Journal of Marketing 81 (5), 49-66, 2017 | 65 | 2017 |
The brand personality of nonprofit organizations and the influence of monetary incentives E Shehu, JU Becker, AC Langmaack, M Clement Journal of Business Ethics 138, 589-600, 2016 | 58 | 2016 |
Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns N Van Quaquebeke, JU Becker, N Goretzki, C Barrot Journal of business ethics 156, 357-376, 2019 | 54 | 2019 |
The impact of network size and financial incentives on adoption and participation in new online communities JU Becker, M Clement, U Schaedel Journal of Media Economics 23 (3), 165-179, 2010 | 42 | 2010 |
Impact of service pricing on referral behaviour C Barrot, JU Becker, J Meyners European Journal of Marketing 47 (7), 3-3, 2013 | 39 | 2013 |
Referral programs, customer value, and the relevance of dyadic characteristics G Armelini, C Barrot, JU Becker International Journal of Research in Marketing 32 (4), 449-452, 2015 | 37 | 2015 |
Left Behind Expectations - How to Prevent CRM Implementations from Failing JU Becker, G Greve, S Albers GfK-Marketing Intelligence Review 2 (2), 2010 | 37 | 2010 |
Messung von Zahlungsbereitschaften und ihr Einsatz fur die Preisbündelung. Eine anwendungsorientierte Darstellung am Beispiel digitaler TV-Programme. S Albers, JU Becker, M Clement, D Papies, H Schneider Marketing ZFP - Journal of Research and Management 29 (1), 7, 2007 | 36 | 2007 |
Implications of minimum contract durations on customer retention JU Becker, M Spann, T Schulze Marketing Letters 26, 579-592, 2015 | 33 | 2015 |
The economic rationale of offering media files in peer-to-peer networks JU Becker, M Clement 37th Annual Hawaii International Conference on System Sciences, 2004 …, 2004 | 33 | 2004 |
File Sharing in Peer-to-Peer-Netzwerken JU Becker Wiesbaden: DUV, 2004 | 30 | 2004 |
Impact of proactive postsales service and cross-selling activities on customer churn and service calls JU Becker, M Spann, C Barrot Journal of Service Research 23 (1), 53-69, 2020 | 28 | 2020 |
The limits of analyzing service quality data in public transport JU Becker, S Albers Transportation 43 (5), 823-842, 2016 | 27 | 2016 |
Das ökonomische Kalkül eines Anbieters von Mediendateien bei Filesharing-Diensten JU Becker, M Clement Wirtschaftsinformatik 45 (3), 261-271, 2003 | 27* | 2003 |
Positive customer churn: An application to online dating A Dechant, M Spann, JU Becker Journal of Service Research 22 (1), 90-100, 2019 | 24 | 2019 |