A conceptual framework for retro marketing in sport. Z Scola, BS Gordon Sport Marketing Quarterly 27 (3), 2018 | 56 | 2018 |
Exploring retro marketing with sport marketing professionals Z Scola, BS Gordon Sport, Business and Management: An International Journal 9 (3), 284-300, 2019 | 26 | 2019 |
Steeler nation in the Midwest: exploring membership benefits of an out-of-market Pittsburgh Steelers fan club Z Scola, PJ Stensland, BS Gordon Journal of Global Sport Management 4 (4), 351-370, 2019 | 10 | 2019 |
“It’s just something engrained in them”: examining organizational citizenship behaviors within part-time campus recreation center employees Z Scola, CC Schaeperkoetter, LM Lower, JR Bass Managing Sport and Leisure 22 (3), 197-213, 2017 | 9 | 2017 |
The ties that bind: Examining Division I athletics as a social anchor PJ Stensland, O Taniyev, Z Scola, FJ Ishaq, Z Wilkerson, BS Gordon Journal of Issues in Intercollegiate Athletics 12 (1), 28, 2019 | 8 | 2019 |
Exploring the Explicit and Implicit Appeal of Retro Sport Lo gos B Dwyer, Z Scola, J Drayer Sport Marketing Quarterly 29 (4), 296-307, 2020 | 7 | 2020 |
Examining retro merchandise consumers in sport: who prefers throwback merchandise and why? Z Scola, B Gordon, B Dwyer Journal of Applied Sport Management 14 (3), 3, 2022 | 3 | 2022 |
Exploring out-of-market fans in an NFL fan club PJ Stensland, Z Scola, BS Gordon Global Sport Business Journal 8, 105-123, 2020 | 2 | 2020 |
A Qualitative Examination of Motivations Towards Participating in University of Kansas Basketball Camping Z Scola, BS Gordon, JR Bass Journal of Sport Behavior 41 (4), 451-474, 2018 | 1 | 2018 |
Time will tell: examining the role of nostalgia in retro sport merchandise purchase intentions Z Scola, B Dwyer, BS Gordon Sport, Business and Management: An International Journal 13 (5), 548-562, 2023 | | 2023 |
Perspectives on Native American Imagery from Students at a Premiere Tribal University Z Scola, Z Wilkerson, BS Gordon Journal of Amateur Sport 7 (2), 2021 | | 2021 |