| Electronic word-of-mouth for online retailers: Predictors of volume and valence B Anastasiei, N Dospinescu Sustainability 11 (3), 814, 2019 | 95 | 2019 |
| Key factors determining the expected benefit of customers when using bank cards: An analysis on millennials and generation Z in Romania O Dospinescu, B Anastasiei, N Dospinescu Symmetry 11 (12), 1449, 2019 | 66 | 2019 |
| Cercetarea de marketing Ş Prutianu, B Anastasiei, T Jijie Studiul pieţei pur şi simplu. Editia a, 2005 | 51* | 2005 |
| Negative word-of-mouth: Exploring the impact of adverse messages on consumers’ reactions on Facebook AR Chiosa, B Anastasiei Review of Economic and Business studies 10 (2), 157-173, 2017 | 42 | 2017 |
| A model of the relationships between the Big Five personality traits and the motivations to deliver word-of-mouth online B Anastasiei, N Dospinescu Psihologija 51 (2), 215-227, 2018 | 40 | 2018 |
| Understanding the adoption of incentivized word-of-mouth in the online environment B Anastasiei, N Dospinescu, O Dospinescu Journal of Theoretical and Applied Electronic Commerce Research 16 (4), 992-1007, 2021 | 34 | 2021 |
| Word-of-mouth engagement in online social networks: Influence of network centrality and density B Anastasiei, N Dospinescu, O Dospinescu Electronics 12 (13), 2857, 2023 | 29 | 2023 |
| The impact of social media peer communication on customer behaviour—Evidence from Romania B Anastasiei, N Dospinescu, O Dospinescu Argum. Oeconomica 2022 (1), 247-264, 2022 | 23 | 2022 |
| FACEBOOK ADVERTISING: RELATIONSHIP BETWEEN TYPES OF MESSAGE, BRAND ATTITUDE AND PERCEIVED BUYING RISK. B Anastasiei, N Dospinescu Annals of'Constantin Brancusi'University of Targu-Jiu. Economy Series …, 2017 | 23 | 2017 |
| A model of the relationship between organizational culture, social responsibility and performance AN Neculaesei, M Tatarusanu, B Anastasiei, N Dospinescu, ... Transformations in Business & Economics 18 (2A), 42-59, 2019 | 20 | 2019 |
| Paid Product Reviews in Social Media—Are They Effective B Anastasiei, N Dospinescu Proceedings of the 34th International Business Information Management …, 2019 | 10 | 2019 |
| Emotional response to advertising B Anastasiei, R Chiosa EuroEconomica 33 (2), 2014 | 10 | 2014 |
| Cercetarea de marketing P Şt, A Bogdan, J Tudor Ed. Polirom, Iaşi, 2002 | 7 | 2002 |
| The segmentation of Facebook users from Romania by WOM behavior AR Chiosa, B Anastasiei Annals-Economy Series 5, 160-169, 2015 | 6 | 2015 |
| Marketing Research S Prutianu, B Anastasiei, T Jijie Iasi: Polirom, 2002 | 6 | 2002 |
| Electronic word-of-mouth for online retailers: Predictors of volume and valence. Sustainability, 11 (3), 814 B Anastasiei, N Dospinescu | 5 | 2019 |
| Electronic word-of-mouth for online retailers: Predictors of volume and valence. Sustainability (Switzerland), 11 (3) B Anastasiei, N Dospinescu | 5 | 2019 |
| Cercetarea de marketing—Studiul pieţei pur şi simplu P Şt, B Anastasiei, T Jijie Polirom Edition, Iaşi, 2005 | 5 | 2005 |
| Cercetarea de marketing. Studiul pieței pur și simplu Ș Prutianu, B Anastasiei, T Jijie Ediția a II-a, Iași, Editura Polirom, 2005 | 5 | 2005 |
| Marketing Turistic B Anastasiei Polirom, Iaşi, 64, 2004 | 5 | 2004 |
