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Shintaro Okazaki
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Social media and international advertising: theoretical challenges and future directions
S Okazaki, CR Taylor
International marketing review 30 (1), 56-71, 2013
7042013
Consumer privacy concerns and preference for degree of regulatory control
S Okazaki, H Li, M Hirose
Journal of advertising 38 (4), 63-77, 2009
4232009
What do we know about mobile Internet adopters? A cluster analysis
S Okazaki
Information & Management 43 (2), 127-141, 2006
3902006
How do Japanese consumers perceive wireless ads? A multivariate analysis
S Okazaki
International Journal of Advertising 23 (4), 429-454, 2004
3392004
Exploring convenience in mobile commerce: Moderating effects of gender
S Okazaki, F Mendez
Computers in Human Behavior 29 (3), 1234-1242, 2013
3332013
Perceived ubiquity in mobile services
S Okazaki, F Mendez
Journal of Interactive marketing 27 (2), 98-111, 2013
3212013
How mobile advertising works: The role of trust in improving attitudes and recall
S Okazaki, A Katsukura, M Nishiyama
Journal of advertising research 47 (2), 165-178, 2007
3112007
Social influence model and electronic word of mouth: PC versus mobile internet
S Okazaki
International Journal of Advertising 28 (3), 439-472, 2009
3022009
Cross‐cultural advertising research: where we have been and where we need to go
S Okazaki, B Mueller
International Marketing Review 24 (5), 499-518, 2007
2762007
Measuring soft-sell versus hard-sell advertising appeals
S Okazaki, B Mueller, CR Taylor
Journal of Advertising 39 (2), 5-20, 2010
2592010
Does gender affect media choice in travel information search? On the use of mobile Internet
S Okazaki, M Hirose
Tourism Management 30 (6), 794-804, 2009
2542009
What is SMS advertising and why do multinationals adopt it? Answers from an empirical study in European markets
S Okazaki, CR Taylor
Journal of business research 61 (1), 4-12, 2008
2492008
Excitement or sophistication? A preliminary exploration of online brand personality
S Okazaki
International Marketing Review 23 (3), 279-303, 2006
2492006
Global consumer culture positioning: Testing perceptions of soft-sell and hard-sell advertising appeals between US and Japanese consumers
S Okazaki, B Mueller, CR Taylor
Journal of International Marketing 18 (2), 20-34, 2010
2472010
A content analysis of multinationals’ Web communication strategies: cross‐cultural research framework and pre‐testing
S Okazaki, J Alonso Rivas
Internet research 12 (5), 380-390, 2002
2352002
Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience
Y Liu-Thompkins, S Okazaki, H Li
Journal of the Academy of Marketing Science 50 (6), 1198-1218, 2022
2302022
New perspectives on m-commerce research
S Okazaki
Journal of Electronic Commerce Research 6 (3), 160, 2005
2052005
Exploring digital corporate social responsibility communications on Twitter
S Okazaki, K Plangger, D West, HD Menéndez
Journal of Business Research 117, 675-682, 2020
1842020
Benchmarking the use of QR code in mobile promotion: three studies in Japan
S Okazaki, H Li, M Hirose
Journal of advertising research 52 (1), 102-117, 2012
1842012
Mobile advertising adoption by multinationals: Senior executives’ initial responses
S Okazaki
Internet research 15 (2), 160-180, 2005
1802005
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