| Understanding the acceptance of mobile SMS advertising among young Chinese consumers J Zhang, E Mao Psychology & Marketing 25 (8), 787-805, 2008 | 671 | 2008 |
| The horizontal/vertical distinction in cross‐cultural consumer research S Shavitt, AK Lalwani, J Zhang, CJ Torelli Journal of consumer psychology 16 (4), 325-342, 2006 | 432 | 2006 |
| Cultural Values in Advertisements to the Chinese X-Generation--Promoting Modernity and Individualism J Zhang, S Shavitt Journal of advertising 32 (1), 23-33, 2003 | 353 | 2003 |
| From online motivations to ad clicks and to behavioral intentions: An empirical study of consumer response to social media advertising J Zhang, E Mao Psychology & Marketing 33 (3), 155-164, 2016 | 274 | 2016 |
| The effect of advertising appeals in activating self-construals: A case of bicultural Chinese generation X consumers J Zhang Journal of advertising 38 (1), 63-82, 2009 | 91 | 2009 |
| Horizontal and Vertical Cultural Differences in the Content of Advertising Appeals S Shavitt, T Johnson, J Zhang Journal of International Consumer Marketing 23 (3-4), 297-310., 2011 | 90 | 2011 |
| The persuasiveness of individualistic and collectivistic advertising appeals among Chinese generation-X consumers J Zhang Journal of Advertising 39 (3), 69-80, 2010 | 89 | 2010 |
| Understanding the impact of self-concept on the stylistic properties of images X Yang, J Zhang, LA Peracchio Journal of Consumer Psychology 20 (4), 508-520, 2010 | 75 | 2010 |
| Cash, credit, or phone? An empirical study on the adoption of mobile payments in the United States J Zhang, E Mao Psychology & Marketing 37 (1), 87-98, 2020 | 71 | 2020 |
| Reflections on the meaning and structure of the horizontal/vertical distinction S Shavitt, J Zhang, CJ Torelli, AK Lalwani Journal of Consumer Psychology 16 (4), 357-362, 2006 | 42 | 2006 |
| The effects of vertical individualism on status consumer orientations and behaviors J Zhang, MR Nelson Psychology & Marketing 33 (5), 318-330, 2016 | 36 | 2016 |
| What’s around me?: Applying the theory of consumption values to understanding the use of location-based services (LBS) on smart phones J Zhang, E Mao International Journal of E-Business Research (IJEBR) 8 (3), 33-49, 2012 | 35 | 2012 |
| Stylistic properties and regulatory fit: Examining the role of self-regulatory focus in the effectiveness of an actor's vs. observer's visual perspective J Zhang, X Yang Journal of Consumer Psychology 25 (3), 449-458, 2015 | 24 | 2015 |
| Pressing the play button: What drives the intention to play social mobile games? Z Erturkoglu, J Zhang, E Mao International Journal of E-Business Research (IJEBR) 11 (3), 54-71, 2015 | 19 | 2015 |
| Beyond de Tocqueville: The roles of vertical and horizontal individualism and conservatism in the 2004 US presidential election J Zhang, MR Nelson, E Mao Journal of Consumer Psychology 19 (2), 197-214, 2009 | 17 | 2009 |
| What affects users to click on display ads on social media? The roles of message values, involvement, and security E Mao, J Zhang Journal of Information Privacy and Security 13 (2), 84-96, 2017 | 16 | 2017 |
| The role of privacy in the adoption of location-based services E Mao, J Zhang Journal of Information Privacy and Security 9 (2), 40-59, 2013 | 10 | 2013 |
| The persuasiveness of stylistic properties: the moderating role of ideal-self vs. ought-self J Zhang, X Yang, L Peracchio Advances in Consumer Research 36, 715-735, 2009 | 1 | 2009 |
| HOW ACTIVATED IDEAL-SELF AND OUGHT-SELF IMPACT THE EFFECT OF STYLISTIC PROPERTIES ON PERSUASION X Yang, J Zhang, L Peracchio The Proceedings of the Society for Consumer Psychology 2008 Winter …, 2008 | | 2008 |
| What is the Relation Between Culture and Desirable Responding?. AK Lalwani, S Shavitt, T Johnson, J Zhang University of Illinois at Urbana-Champaign, 2003 | | 2003 |
Sharon ShavittUniversity of Illinois at Urbana-Champaign, Walter H Stellner Professor of MarketingDirección de correo verificada de illinois.edu
