John Scriven
John Scriven
Verified email at lsbu.ac.uk
Title
Cited by
Cited by
Year
Double jeopardy revisited
ASC Ehrenberg, GJ Goodhardt, TP Barwise
Journal of marketing 54 (3), 82-91, 1990
7721990
How brands grow
B Sharp
Oxford University Press, 2016
3602016
Differentiation or salience
A Ehrenberg, N Barnard, J Scriven
Journal of Advertising Research 37 (6), 7-15, 1997
2551997
Advertising and price
A Ehrenberg, J Scriven, N Barnard
Journal of Advertising Research 37 (3), 27-36, 1997
451997
Brand loyalty
ASC Ehrenberg, J Scriven
The Elgar companion to consumer research and economic psychology, 53-63, 1999
441999
Justifying our advertising budgets
ASC Ehrenberg, N Barnard, JA Scriven
Marketing and Research Today 25 (1), 38-44, 1997
44*1997
Consistent consumer responses to price changes
J Scriven, A Ehrenberg
Australasian Marketing Journal (AMJ) 12 (3), 21-39, 2004
372004
Added values or propensities to buy?: A look at the role of advertisements in people's lives
A Ehrenberg, J Scriven
Admap 32, 36-40, 1997
241997
New brand extensions: patterns of success and failure
J Singh, J Scriven, M Clemente, W Lomax, M Wright
Journal of Advertising Research 52 (2), 234-242, 2012
232012
A discussion of Dirichlet deviations
J Scriven, J Bound
Vol. CD of proceedings. Wellington, New Zealand: School of Marketing and …, 2004
192004
When ‘significant’is not significant
R Kennedy, J Scriven, M Nenycz-Thiel
International Journal of Market Research 56 (5), 591-607, 2014
182014
Patterns of response to price changes
J Scriven, A Ehrenberg
Proceedings of the ANZMAC (Australian and New Zealand Marketing Academy …, 1999
151999
Buying brands at both regular price and on promotion over time
J Scriven, M Clemente, J Dawes, G Trinh, B Sharp
Australasian Marketing Journal (AMJ) 25 (4), 252-260, 2017
122017
The competitive landscape for leisure: Why wide appeal matters
J Scriven, DPB Yabar, M Clemente, D Bennett
International Journal of Market Research 57 (2), 277-298, 2015
122015
Brand loyalty under the microscope
A Ehrenberg, J Scriven
Economics and Business Education 4, 155-160, 1996
121996
Brand advertising as publicity
A Ehrenberg, NR Barnard, JA Scriven, R Kennedy, H Bloom
Maiden Outdoor Masterclass 10, 1999
111999
Understanding how brands compete: a guide to duplication of purchase analysis
J Scriven, N Danenberg
Report 53 for Corporate Supporters, 2010
102010
Advertising is publicity not persuasion
ASC Ehrenberg, NR Barnard, JA Scriven
South Bank University, 1998
101998
Polygame Markentreue
A Ehrenberg, J Scriven
Jahrbuch Markentechnik 2001, 183-191, 2000
62000
Armed to the Teeth-An Exercise in Understanding Buyer Behaviour-Part A and Answers to Part A
ASC Ehrenberg, M Uncles, D Carrie, J Scriven
London, South Bank University, 2000
52000
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