| O estado actual da orientação empreendedora e do marketing no sector termal–o caso português VMP Antunes, HMB Alves, RG Rodrigues Revista Turismo & Desenvolvimento 1 (13/14), 175-184, 2010 | 8 | 2010 |
| A theoretical reflection on thermalism and communication: future perspectives in times of crisis V Antunes, G Gonçalves, C Estevão Journal of Hospitality and Tourism Insights 6 (4), 1618-1638, 2023 | 6 | 2023 |
| Marketing empreendedor no sector de turismo de saúde e bem-estar VMP Antunes PQDT-Global, 2009 | 5 | 2009 |
| A Theoretical Reflection on the Importance of Branding to Promote Thermal Destinations V Antunes, G Gonçalves, C Estevão Hosted By The School of Hospitality and Tourism, 2022 | 2 | 2022 |
| Thinking Thermalism in Europe from the Strategic Communication Perspective: A Theoretical Reflection V Antunes, G Gonçauves, C Estevâo Geo Journal of Tourism and Geosites 44 (4), 1200-1208, 2022 | 1 | 2022 |
| NUDGES IN THERMALISM: A SYSTEMATIC LITERATURE REVIEW V Antunes, G Gonçalves, C Estevão The normative imperative: sociopolitical challenges, 65, 2023 | | 2023 |
| The current state of entrepreneurial orientation and the" marketing" in the thermal sector: the Portuguese case. VMP Antunes, HMB Alves, RJG Rodríguez | | 2010 |
| Perspectives for communication in social media: The case of thermal spas V Antunes, G Gonçalves, C Estevão Routledge Handbook of Trends and Issues in Tourism Sustainability, Planning …, 0 | | |
| ENTREPRENEURIAL MARKETING IN THE THERMAL SECTOR: A COMPARISON BETWEEN PRIVATE AND PRIVATE/PUBLIC COMPANIES V Antunes, H Alves, RG Rodrigues | | |
Helena AlvesUniversidade da Beira Interior - UBI/DGE/NECE - PortugalDirección de correo verificada de ubi.pt
