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Estrella Diaz
Estrella Diaz
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Título
Citado por
Citado por
Año
Investigación de mercados
ÁE Talaya, AM Collado
Esic Editorial, 2014
1892014
Examining consumer luxury brand-related behavior intentions in a social media context: The moderating role of hedonic and utilitarian motivations
A Martín-Consuegra, D., Díaz, E., Gómez, M., Molina
Physiology & Behavior, 2018
1842018
The influence of quality on satisfaction and customer loyalty with an Importance-Performance Map Analysis: Exploring the mediating role of trust
R Carranza, E Díaz, D Martín-Consuegra
Journal of Hospitality and Tourism Technology, 2018
1762018
Exploring relationships among brand credibility, purchase intention and social media for fashion brands: A conditional mediation model
D Martín-Consuegra, E Faraoni, Monica, Díaz, S Ranfagni
Journal of Global Fashion Marketing, 2018
1612018
Evaluation of the persuasive features of hotel chains websites: A latent class segmentation analysis
E Díaz, C Koutra
International Journal of hospitality management 34, 338-347, 2013
1492013
Segmentación de la demanda turística: un análisis aplicado a un destino de turismo cultural
AM Collado, DMC Navarro, AE Talaya, ED Sánchez
Revista de análisis turístico, 2007
1352007
e-Banking Adoption: An Opportunity for Customer Value Co-creation
D Carranza, R., Díaz, E., Sánchez-Camacho, C., Martín-Consuegra
Frontiers in Psychology, 2021
852021
What influences consumers’ intention to purchase organic personal care products? The role of social reassurance
D Zollo, L., Carranza, R., Faraoni, M., Díaz, E., Martín-Consuegra
Journal of Retailing and Consumer Services 60 (May), 102432, 2021
752021
Project buffer sizing of a critical chain based on comprehensive resource tightness
J Zhang, X Song, E Díaz
European Journal of Operational Research 248 (1), 174-182, 2016
722016
Geographical indication food products and ethnocentric tendencies: The importance of proximity, tradition, and ethnicity
P Fernández-Ferrín, B Bande, MM Galán-Ladero, D Martín-Consuegra, ...
Journal of cleaner production 241, 118210, 2019
692019
Analysis of consumers' response to brand community integration and brand identification
A Millan, E Diaz
Journal of Brand Management, 2014
662014
Determinants and outcomes of price premium and loyalty: A food case study
M Gómez, D Martín-Consuegra, E Díaz, A Molina
Journal of Consumer Behaviour, 2017
562017
PLS–SEM in business promotion strategies. A multigroup analysis of mobile coupon users using MICOM
R Carranza, E Diaz, D Martín-Consuegra, P Fernández-Ferrín
Industrial Management & Data Systems 120 (12), 2349-2374, 2020
522020
Evaluación de la eficacia de las páginas web: un análisis de contenido de las principales compañías aéreas
ED Sánchez, DMC Navarro, ÁE Talaya
Universidad, Sociedad y Mercados Globales, 279-293, 2008
512008
Critical chain project buffer sizing based on resource constraints
XSED Junguang Zhang
International Journal of Production Research, 2017
472017
Dynamic monitoring and control of a critical chain project based on phase buffer allocation
J Zhang, R Shi, E Díaz
Journal of the Operational Research Society, 2018
392018
Perceptions of service cannibalisation: The moderating effect of the type of travel agency
E Díaz, D Martín-Consuegra, Á Esteban
Tourism Management 48, 329-342, 2015
392015
Sub-national consumer ethnocentrism and the importance of the origin of food products: an exploratory analysis
P Fernández-Ferrín, B Bande, D Martín-Consuegra, E Díaz, E Kastenholtz
British Food Journal, 2020
382020
Are the non-governmental organizations' websites effective?
E Diaz, JJ Blazquez, D Molina, Arturo, Martín-Consuegra
Qualitative Market Research 16 (4), 370-392, 2013
332013
Digital tools and smart technologies in marketing: a thematic evolution
E Diaz, Á Esteban, RC Vallejo, DMC Navarro
International Marketing Review, 2022
302022
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