| Investigación de mercados ÁE Talaya, AM Collado Esic Editorial, 2014 | 214 | 2014 |
| Examining consumer luxury brand-related behavior intentions in a social media context: The moderating role of hedonic and utilitarian motivations A Martín-Consuegra, D., Díaz, E., Gómez, M., Molina Physiology & Behavior, 2018 | 188 | 2018 |
| The influence of quality on satisfaction and customer loyalty with an Importance-Performance Map Analysis: Exploring the mediating role of trust R Carranza, E Díaz, D Martín-Consuegra Journal of Hospitality and Tourism Technology, 2018 | 177 | 2018 |
| Exploring relationships among brand credibility, purchase intention and social media for fashion brands: A conditional mediation model D Martín-Consuegra, E Faraoni, Monica, Díaz, S Ranfagni Journal of Global Fashion Marketing, 2018 | 162 | 2018 |
| Evaluation of the persuasive features of hotel chains websites: A latent class segmentation analysis E Díaz, C Koutra International Journal of hospitality management 34, 338-347, 2013 | 148 | 2013 |
| Segmentación de la demanda turística: un análisis aplicado a un destino de turismo cultural AM Collado, DMC Navarro, AE Talaya, ED Sánchez Revista de análisis turístico, 2007 | 138 | 2007 |
| e-Banking Adoption: An Opportunity for Customer Value Co-creation D Carranza, R., Díaz, E., Sánchez-Camacho, C., Martín-Consuegra Frontiers in Psychology, 2021 | 91 | 2021 |
| What influences consumers’ intention to purchase organic personal care products? The role of social reassurance D Zollo, L., Carranza, R., Faraoni, M., Díaz, E., Martín-Consuegra Journal of Retailing and Consumer Services 60 (May), 102432, 2021 | 82 | 2021 |
| Project buffer sizing of a critical chain based on comprehensive resource tightness J Zhang, X Song, E Díaz European Journal of Operational Research 248 (1), 174-182, 2016 | 72 | 2016 |
| Geographical indication food products and ethnocentric tendencies: The importance of proximity, tradition, and ethnicity P Fernández-Ferrín, B Bande, MM Galán-Ladero, D Martín-Consuegra, ... Journal of cleaner production 241, 118210, 2019 | 69 | 2019 |
| Analysis of consumers' response to brand community integration and brand identification A Millan, E Diaz Journal of Brand Management, 2014 | 66 | 2014 |
| PLS–SEM in business promotion strategies. A multigroup analysis of mobile coupon users using MICOM R Carranza, E Diaz, D Martín-Consuegra, P Fernández-Ferrín Industrial Management & Data Systems 120 (12), 2349-2374, 2020 | 54 | 2020 |
| Determinants and outcomes of price premium and loyalty: A food case study M Gómez, D Martín-Consuegra, E Díaz, A Molina Journal of Consumer Behaviour, 2017 | 54 | 2017 |
| Evaluación de la eficacia de las páginas web: un análisis de contenido de las principales compañías aéreas ED Sánchez, DMC Navarro, ÁE Talaya Universidad, Sociedad y Mercados Globales, 279-293, 2008 | 53 | 2008 |
| Critical chain project buffer sizing based on resource constraints XSED Junguang Zhang International Journal of Production Research, 2017 | 47 | 2017 |
| Sub-national consumer ethnocentrism and the importance of the origin of food products: an exploratory analysis P Fernández-Ferrín, B Bande, D Martín-Consuegra, E Díaz, E Kastenholtz British Food Journal, 2020 | 40 | 2020 |
| Perceptions of service cannibalisation: The moderating effect of the type of travel agency E Díaz, D Martín-Consuegra, Á Esteban Tourism Management 48, 329-342, 2015 | 39 | 2015 |
| Dynamic monitoring and control of a critical chain project based on phase buffer allocation J Zhang, R Shi, E Díaz Journal of the Operational Research Society, 2018 | 38 | 2018 |
| Are the non-governmental organizations' websites effective? E Diaz, JJ Blazquez, D Molina, Arturo, Martín-Consuegra Qualitative Market Research 16 (4), 370-392, 2013 | 33 | 2013 |
| Digital tools and smart technologies in marketing: a thematic evolution E Diaz, Á Esteban, RC Vallejo, DMC Navarro International Marketing Review, 2022 | 31 | 2022 |
