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Estrella Diaz
Estrella Diaz
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Título
Citado por
Citado por
Año
Investigación de mercados
ÁE Talaya, AM Collado
Esic Editorial, 2014
2412014
Evaluation of the persuasive features of hotel chains websites: A latent class segmentation analysis
E Díaz, C Koutra
International Journal of hospitality management 34, 338-347, 2013
1202013
Segmentación de la demanda turística: un análisis aplicado a un destino de turismo cultural
AM Collado, DMC Navarro, AE Talaya, ED Sánchez
Revista de análisis turístico, 2007
1172007
The influence of quality on satisfaction and customer loyalty with an Importance-Performance Map Analysis: Exploring the mediating role of trust
R Carranza, E Díaz, D Martín-Consuegra
Journal of Hospitality and Tourism Technology, 2018
882018
Examining consumer luxury brand-related behavior intentions in a social media context: The moderating role of hedonic and utilitarian motivations
A Martín-Consuegra, D., Díaz, E., Gómez, M., Molina
Physiology & Behavior, 2018
822018
Exploring relationships among brand credibility, purchase intention and social media for fashion brands: A conditional mediation model
D Martín-Consuegra, E Faraoni, Monica, Díaz, S Ranfagni
Journal of Global Fashion Marketing, 2018
732018
Project buffer sizing of a critical chain based on comprehensive resource tightness
J Zhang, X Song, E Díaz
European Journal of Operational Research 248 (1), 174-182, 2016
612016
Analysis of consumers' response to brand community integration and brand identification
A Millan, E Diaz
Journal of Brand Management, 2014
502014
Evaluación de la eficacia de las páginas web: un análisis de contenido de las principales compañías aéreas
ED Sánchez, DMC Navarro, ÁE Talaya
Universidad, Sociedad y Mercados Globales, 279-293, 2008
402008
Determinants and outcomes of price premium and loyalty: A food case study
M Gómez, D Martín-Consuegra, E Díaz, A Molina
Journal of Consumer Behaviour, 2017
352017
Critical chain project buffer sizing based on resource constraints
XSED Junguang Zhang
International Journal of Production Research, 2017
342017
Geographical indication food products and ethnocentric tendencies: The importance of proximity, tradition, and ethnicity
P Fernández-Ferrín, B Bande, MM Galán-Ladero, D Martín-Consuegra, ...
Journal of cleaner production 241, 118210, 2019
322019
Perceptions of service cannibalisation: The moderating effect of the type of travel agency
E Díaz, D Martín-Consuegra, Á Esteban
Tourism Management 48, 329-342, 2015
302015
Are the non-governmental organizations' websites effective?
E Diaz, JJ Blazquez, D Molina, Arturo, Martín-Consuegra
Qualitative Market Research 16 (4), 370-392, 2013
292013
Buffer sizing of critical chain based on attribute optimization
J Zhang, X Song, E Díaz
Concurrent Engineering 22 (3), 253-264, 2014
262014
Dynamic monitoring and control of software project effort based on an effort buffer
J Zhang, R Shi, E Diaz
Journal of the Operational Research Society 66 (9), 1555-1565, 2015
232015
e-Banking Adoption: An Opportunity for Customer Value Co-creation
D Carranza, R., Díaz, E., Sánchez-Camacho, C., Martín-Consuegra
Frontiers in Psychology, 2021
212021
Dynamic monitoring and control of a critical chain project based on phase buffer allocation
J Zhang, R Shi, E Díaz
Journal of the Operational Research Society, 2018
212018
A persuasive-based latent class segmentation analysis of luxury brand websites
E Díaz, D Martín-Consuegra, H Estelami
Electronic Commerce Research, 1-24, 2016
212016
Sub-national consumer ethnocentrism and the importance of the origin of food products: an exploratory analysis
P Fernández-Ferrín, B Bande, D Martín-Consuegra, E Díaz, E Kastenholtz
British Food Journal, 2020
192020
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