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Estrella Diaz
Estrella Diaz
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Año
Investigación de mercados
ÁE Talaya, AM Collado
Esic Editorial, 2014
1882014
Examining consumer luxury brand-related behavior intentions in a social media context: The moderating role of hedonic and utilitarian motivations
A Martín-Consuegra, D., Díaz, E., Gómez, M., Molina
Physiology & Behavior, 2018
1742018
The influence of quality on satisfaction and customer loyalty with an Importance-Performance Map Analysis: Exploring the mediating role of trust
R Carranza, E Díaz, D Martín-Consuegra
Journal of Hospitality and Tourism Technology, 2018
1652018
Exploring relationships among brand credibility, purchase intention and social media for fashion brands: A conditional mediation model
D Martín-Consuegra, E Faraoni, Monica, Díaz, S Ranfagni
Journal of Global Fashion Marketing, 2018
1532018
Evaluation of the persuasive features of hotel chains websites: A latent class segmentation analysis
E Díaz, C Koutra
International Journal of hospitality management 34, 338-347, 2013
1472013
Segmentación de la demanda turística: un análisis aplicado a un destino de turismo cultural
AM Collado, DMC Navarro, AE Talaya, ED Sánchez
Revista de análisis turístico, 2007
1352007
e-Banking Adoption: An Opportunity for Customer Value Co-creation
D Carranza, R., Díaz, E., Sánchez-Camacho, C., Martín-Consuegra
Frontiers in Psychology, 2021
772021
Project buffer sizing of a critical chain based on comprehensive resource tightness
J Zhang, X Song, E Díaz
European Journal of Operational Research 248 (1), 174-182, 2016
712016
What influences consumers’ intention to purchase organic personal care products? The role of social reassurance
D Zollo, L., Carranza, R., Faraoni, M., Díaz, E., Martín-Consuegra
Journal of Retailing and Consumer Services 60 (May), 102432, 2021
672021
Geographical indication food products and ethnocentric tendencies: The importance of proximity, tradition, and ethnicity
P Fernández-Ferrín, B Bande, MM Galán-Ladero, D Martín-Consuegra, ...
Journal of cleaner production 241, 118210, 2019
672019
Analysis of consumers' response to brand community integration and brand identification
A Millan, E Diaz
Journal of Brand Management, 2014
632014
Determinants and outcomes of price premium and loyalty: A food case study
M Gómez, D Martín-Consuegra, E Díaz, A Molina
Journal of Consumer Behaviour, 2017
552017
Critical chain project buffer sizing based on resource constraints
XSED Junguang Zhang
International Journal of Production Research, 2017
462017
Evaluación de la eficacia de las páginas web: un análisis de contenido de las principales compañías aéreas
ED Sánchez, DMC Navarro, ÁE Talaya
Universidad, Sociedad y Mercados Globales, 279-293, 2008
462008
PLS–SEM in business promotion strategies. A multigroup analysis of mobile coupon users using MICOM
R Carranza, E Diaz, D Martín-Consuegra, P Fernández-Ferrín
Industrial Management & Data Systems 120 (12), 2349-2374, 2020
442020
Perceptions of service cannibalisation: The moderating effect of the type of travel agency
E Díaz, D Martín-Consuegra, Á Esteban
Tourism Management 48, 329-342, 2015
392015
Sub-national consumer ethnocentrism and the importance of the origin of food products: an exploratory analysis
P Fernández-Ferrín, B Bande, D Martín-Consuegra, E Díaz, E Kastenholtz
British Food Journal, 2020
382020
Dynamic monitoring and control of a critical chain project based on phase buffer allocation
J Zhang, R Shi, E Díaz
Journal of the Operational Research Society, 2018
372018
Are the non-governmental organizations' websites effective?
E Diaz, JJ Blazquez, D Molina, Arturo, Martín-Consuegra
Qualitative Market Research 16 (4), 370-392, 2013
312013
Buffer sizing of critical chain based on attribute optimization
J Zhang, X Song, E Díaz
Concurrent Engineering 22 (3), 253-264, 2014
302014
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