Kevin Lane Keller
Kevin Lane Keller
Tuck School of Business at Dartmouth College
Verified email at dartmouth.edu - Homepage
Title
Cited by
Cited by
Year
Marketing Management
PKKL Keller
75996*2016
Marketing Management
PKKL Keller
75996*2012
Marketing Management
PKKL Keller
75996*2009
Marketing Management
PKKL Keller
75996*2006
Marketing Management
PKKL Keller
75996*
Manajemen pemasaran, 2
P Kotler
PT Prenhallindo, 2002
25772*2002
Conceptualizing, measuring, and managing customer-based brand equity
KL Keller
Journal of marketing 57 (1), 1-22, 1993
220961993
Strategic brand management: Building, measuring, and managing brand equity
KL Keller, MG Parameswaran, I Jacob
Pearson Education India, 2011
190182011
Administração de marketing
P Kotler
São Paulo: Prentice Hall, 2000
149262000
Dirección de marketing
P Kotler
Pearson Education, 2001
8214*2001
Consumer evaluations of brand extensions
DA Aaker, KL Keller
Journal of marketing 54 (1), 27-41, 1990
57571990
Dirección de marketing
P Kotler, KL Keller
Pearson educación, 2009
53992009
Marketing management. 11e éd
P Kotler, B Dubois
Upper Saddle River NJ, 2003
4703*2003
Brands and branding: Research findings and future priorities
KL Keller, DR Lehmann
Marketing science 25 (6), 740-759, 2006
31102006
Building customer-based brand equity: A blueprint for creating strong brands
KL Keller
Marketing Science Institute, 2001
28932001
Brand synthesis: The multidimensionality of brand knowledge
KL Keller
Journal of consumer research 29 (4), 595-600, 2003
28782003
Marketing para o século XXI: como criar, conquistar e dominar mercados
P Kotler
Alta Books, 2021
2466*2021
A framework for marketing management
P Kotler
Pearson Education India, 2003
2242*2003
The effects of sequential introduction of brand extensions
KL Keller, DA Aaker
Journal of marketing research 29 (1), 35-50, 1992
22031992
Manajemen Pemasaran, Edisi 13
P Kotler, KL Keller
Jakarta: Erlangga 14, 2009
21822009
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Articles 1–20