Situational Variables in Online versus Offline Channel Choices R Chocarro, M Cortiñas, ML Villanueva Electronic Commerce Research and Applications 12 (2), 347-361, 2013 | 190 | 2013 |
Teachers’ attitudes towards chatbots in education: a technology acceptance model approach considering the effect of social language, bot proactiveness, and users’ characteristics R Chocarro, M Cortinas, G Marcos-Matás Educational Studies 49 (2), 295-313, 2023 | 147 | 2023 |
Understanding multi-channel banking customers M Cortiñas, R Chocarro, ML Villanueva Journal of Business Research 63 (11), 1215-1221, 2010 | 141 | 2010 |
The impact of product category knowledge on consumer use of extrinsic cues–A study involving agrifood products R Chocarro, M Cortiñas, M Elorz Food Quality and Preference 20 (3), 176-186, 2009 | 101 | 2009 |
Attention to online channels across the path to purchase: An eye-tracking study M Cortinas, R Cabeza, R Chocarro, A Villanueva Electronic Commerce Research and Applications 36, 100864, 2019 | 60 | 2019 |
Omni-channel users and omni-channel customers: a segmentation analysis using distribution services M Cortiñas, R Chocarro, M Elorz Spanish Journal of Marketing-ESIC 23 (3), 415-436, 2019 | 50 | 2019 |
Channel choice in the 21st century: The hidden role of distribution services RR Betancourt, R Chocarro, M Cortiñas, M Elorz, JM Mugica Journal of Interactive Marketing 33 (1), 1-12, 2016 | 49 | 2016 |
The impact of expert opinion in consumer perception of wines R Chocarro, M Cortinas International Journal of Wine Business Research 25 (3), 227-248, 2013 | 49 | 2013 |
Different channels for different services: information sources for services with search, experience and credence attributes R Chocarro, M Cortinas, ML Villanueva The Service Industries Journal 41 (3-4), 261-284, 2021 | 26 | 2021 |
Customer heterogenity in the development of e-loyalty R Chocarro, M Cortiñas, ML Villanueva Journal of Research in Interactive Marketing 9 (3), 190-213, 2015 | 23 | 2015 |
Consumers’ Internal Categorization Structures. An Additive Tree Analysis R Chocarro, M Elorz, JM Múgica European Journal of Marketing 46 (6), 760-789, 2012 | 21 | 2012 |
Private sales clubs: A 21st century distribution channel RR Betancourt, R Chocarro, M Cortiñas, M Elorz, JM Mugica Journal of Interactive Marketing 37 (1), 44-56, 2017 | 16 | 2017 |
Value creation in mobile social media: A systematic review and agenda for future research X Ju, R Chocarro, O Martín Martín Baltic Journal of Management 16 (5), 745-764, 2021 | 14 | 2021 |
La importancia del atributo origen en la elección de productos agroalimentarios: el caso del espárrago de Navarra MC Ugalde, RC Eguaras, ME Domezaín, ML Villanueva Economía agraria y Recursos naturales, 57-90, 2007 | 14 | 2007 |
La heterogeneidad de los consumidores en la valoración de la gestión minorista: un análisis de segmentación post-hoc en modelos de ecuaciones estructurales MC Ugalde, RC Eguaras, ML Villanueva Revista española de investigación de marketing 14 (1), 91-114, 2010 | 13 | 2010 |
Determinants of mobile social media use, customer heterogeneity, and international microsegmentation X Ju, O Martin Martin, R Chocarro International Journal of Consumer Studies 46 (4), 1127-1148, 2022 | 8 | 2022 |
The Impact of AI-Enabled Technologies in E-commerce and Omnichannel Retailing M Cortinas, C Berne, R Chocarro, F Nilssen, N Rubio Frontiers in Psychology 12, 718885, 2021 | 6 | 2021 |
Image, brand and price info: do they always matter the same? M Cortiñas, R Chocarro, A Villanueva Proceedings of the 11th ACM Symposium on Eye Tracking Research …, 2019 | 6 | 2019 |
Analizando el comportamiento de búsqueda de información de un servicio R Chocarro, M Cortiñas, ML Villanuevac Revista portuguesa de marketing 13 (25), 19-34, 2009 | 6 | 2009 |
Attention to product images in an online retailing store: An eye-tracking study considering consumer goals and type of product R Chocarro, M Cortiñas, A Villanueva Journal of Electronic Commerce Research 23 (4), 257-281, 2022 | 3 | 2022 |