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Raquel Chocarro
Raquel Chocarro
Dirección de correo verificada de unavarra.es
Título
Citado por
Citado por
Año
Situational Variables in Online versus Offline Channel Choices
R Chocarro, M Cortiñas, ML Villanueva
Electronic Commerce Research and Applications 12 (2), 347-361, 2013
1642013
Understanding multi-channel banking customers
M Cortiñas, R Chocarro, ML Villanueva
Journal of Business Research 63 (11), 1215-1221, 2010
1182010
The impact of product category knowledge on consumer use of extrinsic cues–A study involving agrifood products
R Chocarro, M Cortiñas, M Elorz
Food Quality and Preference 20 (3), 176-186, 2009
872009
Teachers’ attitudes towards chatbots in education: a technology acceptance model approach considering the effect of social language, bot proactiveness, and users’ characteristics
R Chocarro, M Cortiñas, G Marcos-Matás
Educational Studies, 1-19, 2021
412021
Channel choice in the 21st century: The hidden role of distribution services
RR Betancourt, R Chocarro, M Cortiñas, M Elorz, JM Mugica
Journal of Interactive Marketing 33 (1), 1-12, 2016
402016
The impact of expert opinion in consumer perception of wines
R Chocarro, M Cortinas
International Journal of Wine Business Research, 2013
402013
Attention to online channels across the path to purchase: An eye-tracking study
M Cortinas, R Cabeza, R Chocarro, A Villanueva
Electronic Commerce Research and Applications 36, 100864, 2019
372019
Omni-channel users and omni-channel customers: a segmentation analysis using distribution services
M Cortiñas, R Chocarro, M Elorz
Spanish Journal of Marketing-ESIC 23 (3), 415-436, 2019
342019
Customer heterogenity in the development of e-loyalty
R Chocarro, M Cortiñas, ML Villanueva
Journal of Research in Interactive Marketing 9 (3), 190-213, 2015
202015
Different channels for different services: Information sources for services with search, experience and credence attributes
R Chocarro, M Cortinas, ML Villanueva
The Service Industries Journal 41 (3-4), 261-284, 2021
172021
Consumers’ Internal Categorization Structures. An Additive Tree Analysis
R Chocarro, M Elorz, JM Múgica
European Journal of Marketing 46 (6), 760-789, 2012
172012
Private Sales Clubs: A 21st Century Distribution Channel
RR Betancourt, R Chocarro, M Cortiñas, M Elorz, JM Mugica
Journal of Interactive Marketing 37 (1), 44-56, 2017
162017
La importancia del atributo origen en la elección de productos agroalimentarios: el caso del espárrago de Navarra
MC Ugalde, RC Eguaras, ME Domezaín, ML Villanueva
Economía agraria y Recursos naturales, 57-90, 2007
142007
La heterogeneidad de los consumidores en la valoración de la gestión minorista: un análisis de segmentación post-hoc en modelos de ecuaciones estructurales
MC Ugalde, RC Eguaras, ML Villanueva
Revista española de investigación de marketing 14 (1), 91-114, 2010
122010
Value creation in mobile social media: A systematic review and agenda for future research
X Ju, R Chocarro, OM Martin
Baltic Journal of Management 16 (5), 745-764, 2021
62021
Image, brand and price info: do they always matter the same?
M Cortiñas, R Chocarro, A Villanueva
Proceedings of the 11th ACM Symposium on Eye Tracking Research …, 2019
62019
Analizando el comportamiento de búsqueda de información de un servicio
R Chocarro, M Cortiñas, ML Villanuevac
Revista portuguesa de marketing 13 (25), 19-34, 2009
52009
Determinants of mobile social media use, customer heterogeneity, and international microsegmentation
X Ju, O Martin Martin, R Chocarro
International Journal of Consumer Studies 46 (4), 1127-1148, 2022
42022
The impact of market environments on marketing relationships
RR Betancourt, R Chocarro Eguaras, M Cortiñas Ugalde, ...
International Journal of Marketing Studies; Vol. 6, No. 1; 2014, 2014
32014
The Impact of AI-Enabled Technologies in E-commerce and Omnichannel Retailing
M Cortinas, C Berne, R Chocarro, F Nilssen, N Rubio
Frontiers in Psychology 12, 718885, 2021
22021
El sistema no puede realizar la operación en estos momentos. Inténtalo de nuevo más tarde.
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