Ines Kuster
Ines Kuster
Dirección de correo verificada de uv.es
Título
Citado por
Citado por
Año
Market orientation and innovation: an inter‐relationship analysis
J Aldas‐Manzano, I Küster, N Vila
European Journal of Innovation Management, 2005
2052005
Desarrollo y validación de escalas de medida en marketing
NV López, IK Boluda, JA Manzano
Servei de Publicacions, Facultat de Ciències Econòmiques i Empresarials …, 2000
1562000
The importance of innovation in international textile firms
N Vila, I Kuster
European journal of marketing, 2007
1282007
Consumer feelings and behaviours towards well designed websites
N Vila, I Kuster
Information & Management 48 (4-5), 166-177, 2011
1172011
De la Web 2.0 a la Web 3.0: antecedentes y consecuencias de la actitud e intención de uso de las redes sociales en la web semántica
IK Boluda, AH Fernández
Universia Business Review, 104-119, 2013
1162013
Adaptation of marketing activities to cultural and social context: Gender role portrayals and sexism in Spanish commercials
M Royo-Vela, J Aldas-Manzano, I Küster, N Vila
Sex Roles 58 (5-6), 379-390, 2008
1022008
Consumer attitudes in the election of functional foods
I Küster-Boluda, I Vidal-Capilla
Spanish Journal of Marketing-ESIC 21, 65-79, 2017
952017
La venta relacional
I Küster
ESIC. Valencia, 2002
882002
Venta personal y dirección de ventas
I Küster, S Román
La fidelización del cliente. Madrid: Thomson, 2006
802006
Compensation and control sales policies, and sales performance: the field sales manager's points of view
I Küster, P Canales
Journal of Business & Industrial Marketing, 2011
752011
Competitive positioning and market orientation: two interrelated constructs
E Bigné, N Vila‐López, I Küster‐Boluda
European Journal of Innovation Management, 2000
722000
The market orientation-innovation-success relationship: The role of internationalization strategy
I Küster, N Vila
Innovation 13 (1), 36-54, 2011
712011
Las redes sociales virtuales y las marcas: influencia del intercambio de experiencias eC2C sobre la actitud de los usuarios hacia la marca
E Bigné, I Küster, A Hernández
Revista española de Investigación de Marketing ESIC 17 (2), 7-27, 2013
642013
Market orientation: an antecedent to the industrial manufacturer's power
JE Bigné, A Blesa, I Küster, L Andreu
European Journal of Marketing, 2004
592004
The concept mapping approach in marketing: an application in the travel agencies sector
JE Bigné, J Aldás‐Manzano, I Küster, N Vila
Qualitative Market Research: An International Journal, 2002
592002
The concept mapping approach in marketing: an application in the travel agencies sector
JE Bigné, J Aldás‐Manzano, I Küster, N Vila
Qualitative Market Research: An International Journal, 2002
592002
Some determinants of salesforce effectiveness
I Küster, P Canales
Team Performance Management: An International Journal, 2008
502008
Quality market orientation: tourist agencies’ perceived effects
JE Bigné, L Andreu, I Küster, A Blesa
Annals of Tourism Research 32 (4), 1022-1038, 2005
502005
How does the online service level influence consumers’ purchase intentions before a transaction? A formative approach
I Küster, N Vila, P Canales
European journal of management and business economics 25 (3), 111-120, 2016
492016
Successful SME web design through consumer focus groups
I Küster, N Vila
International Journal of Quality & Reliability Management, 2011
472011
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