Juan Miguel Alcántara Pilar
Juan Miguel Alcántara Pilar
Profesor de Comercialización e Investigación de Mercados (UGR)
Dirección de correo verificada de ugr.es
TítuloCitado porAño
A cross-cultural analysis of the effect of language on perceived risk online
LP Juan Miguel Alcántara-Pilar, Salvador del Barrio
Computers in Human Behavior 29, 596-603, 2013
30*2013
Social impacts of music festivals: Does culture impact locals' attitude toward events in Serbia and Hungary?
V Pavluković, T Armenski, JM Alcántara-Pilar
Tourism Management 63, 42-53, 2017
212017
Antecedents of attitudes toward the website
JM Alcántara-Pilar, S Del Barrio-García
Cross Cultural Management, 2015
212015
Motivational duality in online consumer behaviour: Website usability and flow state as moderating factors
JM Alcántara-Pilar, S del Barrio-García, L Porcu, E Crespo-Almendros
International Journal of Business and Economics 14 (1), 79, 2015
162015
The antecedent role of online satisfaction, perceived risk online, and perceived website usability on the affect towards travel destinations
JM Alcántara-Pilar, FJ Blanco-Encomienda, T Armenski, ...
Journal of Destination Marketing & Management 9, 20-35, 2018
142018
Modelización del comportamiento del consumidor online. El papel moderador de la cultura, el diseño web y el idioma
JM Alcántara Pilar
Universidad de Granada, 2012
102012
Effects of cultural difference on users’ online experience with a destination website: A structural equation modelling approach
JM Alcántara-Pilar, T Armenski, FJ Blanco-Encomienda, ...
Journal of destination marketing & management 8, 301-311, 2018
92018
Toward an understanding of online information processing in e-tourism: does national culture matter?
JM Alcántara-Pilar, S del Barrio-García, E Crespo-Almendros, L Porcu
Journal of Travel & Tourism Marketing 34 (8), 1128-1142, 2017
92017
El papel moderador del diseño web y la cultura del país en la respuesta del consumidor online. Una aplicación a los destinos turísticos
JM Alcántara-Pilar, S del Barrio-García
European Research on Management and Business Economics 22 (2), 78-87, 2016
82016
Cross-cultural comparison of the relationships among perceived risk online, perceived usability and satisfaction during browsing of a tourist website
JM Alcántara-Pilar, S Del Barrio-García, E Crespo-Almendros
Tourism and Manegement Studies, 2015
82015
Language as a cultural vessel in online servicescapes: Its impact on consumers' perceived risk, attitudes, and behavioural intentions
JM Alcántara‐Pilar, S Del Barrio‐García, L Porcu, E Crespo‐Almendros
Journal of Consumer Behaviour 16 (6), e61-e75, 2017
72017
Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?
L Porcu, S del Barrio-García, JM Alcántara-Pilar, E Crespo-Almendros
International Journal of Advertising 36 (1), 121-141, 2017
72017
What type of online sales promotion do airline users prefer?: Analysis of the moderating role of users online experience level
E Crespo-Almendros, SD Barrio-García, JM Alcántara-Pilar
Tourism & Management Studies 11 (1), 52-61, 2015
72015
Should Festival Be Smarter?: ICT on Mass Events–The Case of the Exit Festival (Novi Sad, Serbia)
U Stankov, V Pavluković, JM Alcántara-Pilar, M Cimbaljević, T Armenski
Handbook of research on technological developments for cultural heritage and …, 2018
62018
A Review of psycho-Vs. socio-linguistics theories: An application to marketing research
JM Alcántara-Pilar, S del Barrio-García, E Crespo-Almendros, L Porcu
Advertising and Branding: Concepts, Methodologies, Tools, and Applications, 1-30, 2017
62017
Does language matter? A cross-national comparison of the moderating effect of language on website information-processing
JM Alcántara-Pilar, S Del Barrio-García, ME Rodríguez-López
Journal of Business Research 88, 66-78, 2018
52018
Analyzing the cultural diversity of consumers in the global marketplace
JM Alcántara-Pilar, S del Barrio-García, E Crespo-Almendros
Business Science Reference, 2015
52015
The mediating role of integrated corporate communication on the relationship between organizational culture and market performance
L Porcu, S del Barrio-García, JM Alcántara-Pilar, E Crespo-Almendros
Rediscovering the Essentiality of Marketing, 433-438, 2016
42016
Perceived Risk in E-Commerce and the Development of Loyalty: The Moderating Effect of Website Design, the Cultural Framework of Language, and the User's Flow State
JM Alcántara-Pilar, S del Barrio-García
Hospitality, Travel, and Tourism: Concepts, Methodologies, Tools, and …, 2015
42015
Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry
L Porcu, S del Barrio-García, JM Alcántara-Pilar, E Crespo-Almendros
International Journal of Hospitality Management 80, 13-24, 2019
32019
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