| A cross-cultural analysis of the effect of language on perceived risk online LP Juan Miguel Alcántara-Pilar, Salvador del Barrio Computers in Human Behavior 29, 596-603, 2013 | 26* | 2013 |
| Antecedents of attitudes toward the website: the moderating role of long-term orientation and individualism JM Alcántara-Pilar, S Del Barrio-García Cross Cultural Management 22 (3), 379-404, 2015 | 22 | 2015 |
| Social impacts of music festivals: Does culture impact locals' attitude toward events in Serbia and Hungary? V Pavluković, T Armenski, JM Alcántara-Pilar Tourism Management 63, 42-53, 2017 | 19 | 2017 |
| Motivational duality in online consumer behaviour: Website usability and flow state as moderating factors JM Alcántara-Pilar, S del Barrio-García, L Porcu, E Crespo-Almendros International Journal of Business and Economics 14 (1), 79, 2015 | 13 | 2015 |
| El papel moderador del diseño web y la cultura del país en la respuesta del consumidor online. Una aplicación a los destinos turísticos JM Alcántara-Pilar, S del Barrio-García European Research on Management and Business Economics 22 (2), 78-87, 2016 | 8 | 2016 |
| Cross-cultural comparison of the relationships among perceived risk online, perceived usability and satisfaction during browsing of a tourist website JM Alcántara-Pilar, S Del Barrio-García, E Crespo-Almendros Tourism and Manegement Studies, 2015 | 8 | 2015 |
| Modelización del comportamiento del consumidor online. El papel moderador de la cultura, el diseño web y el idioma JM Alcántara Pilar Universidad de Granada, 2012 | 8 | 2012 |
| The antecedent role of online satisfaction, perceived risk online, and perceived website usability on the affect towards travel destinations JM Alcántara-Pilar, FJ Blanco-Encomienda, T Armenski, ... Journal of Destination Marketing & Management 9, 20-35, 2018 | 7 | 2018 |
| Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)? L Porcu, S del Barrio-García, JM Alcántara-Pilar, E Crespo-Almendros International Journal of Advertising 36 (1), 121-141, 2017 | 7 | 2017 |
| What type of online sales promotion do airline users prefer?: Analysis of the moderating role of users online experience level E Crespo-Almendros, SD Barrio-García, JM Alcántara-Pilar Tourism & Management Studies 11 (1), 52-61, 2015 | 7 | 2015 |
| Language as a cultural vessel in online servicescapes: Its impact on consumers' perceived risk, attitudes, and behavioural intentions JM Alcántara‐Pilar, S Del Barrio‐García, L Porcu, E Crespo‐Almendros Journal of Consumer Behaviour 16 (6), e61-e75, 2017 | 6 | 2017 |
| Toward an understanding of online information processing in e-tourism: does national culture matter? JM Alcántara-Pilar, S del Barrio-García, E Crespo-Almendros, L Porcu Journal of Travel & Tourism Marketing 34 (8), 1128-1142, 2017 | 6 | 2017 |
| Effects of cultural difference on users’ online experience with a destination website: A structural equation modelling approach JM Alcántara-Pilar, T Armenski, FJ Blanco-Encomienda, ... Journal of destination marketing & management 8, 301-311, 2018 | 5 | 2018 |
| Analyzing the cultural diversity of consumers in the global marketplace JM Alcántara-Pilar, S del Barrio-García, E Crespo-Almendros Business Science Reference, 2015 | 5 | 2015 |
| The mediating role of integrated corporate communication on the relationship between organizational culture and market performance L Porcu, S del Barrio-García, JM Alcántara-Pilar, E Crespo-Almendros Rediscovering the Essentiality of Marketing, 433-438, 2016 | 4 | 2016 |
| Should Festival Be Smarter?: ICT on Mass Events–The Case of the Exit Festival (Novi Sad, Serbia) U Stankov, V Pavluković, JM Alcántara-Pilar, M Cimbaljević, T Armenski Handbook of research on technological developments for cultural heritage and …, 2018 | 3 | 2018 |
| A review of psycho-vs. socio-linguistics theories: An application to marketing research JM Alcántara-Pilar, S del Barrio-García, E Crespo-Almendros, L Porcu Advertising and Branding: Concepts, Methodologies, Tools, and Applications, 1-30, 2017 | 3 | 2017 |
| Website Design As Moderating Factor of Online User Behavior JMA Pilar, SDB García XXVI Congreso de Marketing, 1-13, 2014 | 3 | 2014 |
| The effect of culture and the cultural framework of language on online information-processing JM Alcántara-Pilar, S Barrio-García | 3 | 2013 |
| Does language matter? A cross-national comparison of the moderating effect of language on website information-processing JM Alcántara-Pilar, S Del Barrio-García, ME Rodríguez-López Journal of Business Research 88, 66-78, 2018 | 2 | 2018 |