Juan Miguel Alcántara Pilar
Juan Miguel Alcántara Pilar
Profesor de Comercialización e Investigación de Mercados (UGR)
Dirección de correo verificada de ugr.es
TítuloCitado porAño
A cross-cultural analysis of the effect of language on perceived risk online
LP Juan Miguel Alcántara-Pilar, Salvador del Barrio
Computers in Human Behavior 29, 596-603, 2013
26*2013
Antecedents of attitudes toward the website: the moderating role of long-term orientation and individualism
JM Alcántara-Pilar, S Del Barrio-García
Cross Cultural Management 22 (3), 379-404, 2015
222015
Social impacts of music festivals: Does culture impact locals' attitude toward events in Serbia and Hungary?
V Pavluković, T Armenski, JM Alcántara-Pilar
Tourism Management 63, 42-53, 2017
202017
Motivational duality in online consumer behaviour: Website usability and flow state as moderating factors
JM Alcántara-Pilar, S del Barrio-García, L Porcu, E Crespo-Almendros
International Journal of Business and Economics 14 (1), 79, 2015
132015
Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?
L Porcu, S del Barrio-García, JM Alcántara-Pilar, E Crespo-Almendros
International Journal of Advertising 36 (1), 121-141, 2017
82017
El papel moderador del diseño web y la cultura del país en la respuesta del consumidor online. Una aplicación a los destinos turísticos
JM Alcántara-Pilar, S del Barrio-García
European Research on Management and Business Economics 22 (2), 78-87, 2016
82016
Cross-cultural comparison of the relationships among perceived risk online, perceived usability and satisfaction during browsing of a tourist website
JM Alcántara-Pilar, S Del Barrio-García, E Crespo-Almendros
Tourism and Manegement Studies, 2015
82015
Modelización del comportamiento del consumidor online. El papel moderador de la cultura, el diseño web y el idioma
JM Alcántara Pilar
Universidad de Granada, 2012
82012
The antecedent role of online satisfaction, perceived risk online, and perceived website usability on the affect towards travel destinations
JM Alcántara-Pilar, FJ Blanco-Encomienda, T Armenski, ...
Journal of Destination Marketing & Management 9, 20-35, 2018
72018
What type of online sales promotion do airline users prefer?: Analysis of the moderating role of users online experience level
E Crespo-Almendros, SD Barrio-García, JM Alcántara-Pilar
Tourism & Management Studies 11 (1), 52-61, 2015
72015
Language as a cultural vessel in online servicescapes: Its impact on consumers' perceived risk, attitudes, and behavioural intentions
JM Alcántara‐Pilar, S Del Barrio‐García, L Porcu, E Crespo‐Almendros
Journal of Consumer Behaviour 16 (6), e61-e75, 2017
62017
Toward an understanding of online information processing in e-tourism: does national culture matter?
JM Alcántara-Pilar, S del Barrio-García, E Crespo-Almendros, L Porcu
Journal of Travel & Tourism Marketing 34 (8), 1128-1142, 2017
62017
Effects of cultural difference on users’ online experience with a destination website: A structural equation modelling approach
JM Alcántara-Pilar, T Armenski, FJ Blanco-Encomienda, ...
Journal of destination marketing & management 8, 301-311, 2018
52018
Analyzing the cultural diversity of consumers in the global marketplace
JM Alcántara-Pilar, S del Barrio-García, E Crespo-Almendros
Business Science Reference, 2015
52015
The mediating role of integrated corporate communication on the relationship between organizational culture and market performance
L Porcu, S del Barrio-García, JM Alcántara-Pilar, E Crespo-Almendros
Rediscovering the Essentiality of Marketing, 433-438, 2016
42016
Should Festival Be Smarter?: ICT on Mass Events–The Case of the Exit Festival (Novi Sad, Serbia)
U Stankov, V Pavluković, JM Alcántara-Pilar, M Cimbaljević, T Armenski
Handbook of research on technological developments for cultural heritage and …, 2018
32018
A review of psycho-vs. socio-linguistics theories: An application to marketing research
JM Alcántara-Pilar, S del Barrio-García, E Crespo-Almendros, L Porcu
Advertising and Branding: Concepts, Methodologies, Tools, and Applications, 1-30, 2017
32017
Website Design As Moderating Factor of Online User Behavior
JMA Pilar, SDB García
XXVI Congreso de Marketing, 1-13, 2014
32014
The effect of culture and the cultural framework of language on online information-processing
JM Alcántara-Pilar, S Barrio-García
32013
Does language matter? A cross-national comparison of the moderating effect of language on website information-processing
JM Alcántara-Pilar, S Del Barrio-García, ME Rodríguez-López
Journal of Business Research 88, 66-78, 2018
22018
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