Juan Miguel Alcántara Pilar
Juan Miguel Alcántara Pilar
Profesor de Comercialización e Investigación de Mercados (UGR)
Dirección de correo verificada de ugr.es
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Social impacts of music festivals: Does culture impact locals' attitude toward events in Serbia and Hungary?
V Pavluković, T Armenski, JM Alcántara-Pilar
Tourism Management 63, 42-53, 2017
702017
The antecedent role of online satisfaction, perceived risk online, and perceived website usability on the affect towards travel destinations
JM Alcántara-Pilar, FJ Blanco-Encomienda, T Armenski, ...
Journal of Destination Marketing & Management 9, 20-35, 2018
472018
A review of restaurant research in the last two decades: A bibliometric analysis
ME Rodríguez-López, JM Alcántara-Pilar, S Del Barrio-García, ...
International Journal of Hospitality Management 87, 102387, 2020
382020
A cross-cultural analysis of the effect of language on perceived risk online
LP Juan Miguel Alcántara-Pilar, Salvador del Barrio
Computers in Human Behavior 29, 596-603, 2013
32*2013
Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry
L Porcu, S del Barrio-Garcia, JM Alcántara-Pilar, E Crespo-Almendros
International Journal of Hospitality Management 80, 13-24, 2019
302019
Antecedents of attitudes toward the website: the moderating role of long-term orientation and individualism
JM Alcántara-Pilar, S Del Barrio-García
Cross Cultural Management, 2015
262015
Effects of cultural difference on users’ online experience with a destination website: A structural equation modelling approach
JM Alcántara-Pilar, T Armenski, FJ Blanco-Encomienda, ...
Journal of Destination Marketing & Management 8, 301-311, 2018
242018
Motivational duality in online consumer behaviour: website usability and flow state as moderating factors
JM Alcántara-Pilar, S del Barrio-García, L Porcu, E Crespo-Almendros
International Journal of Business and Economics 14 (1), 79, 2015
242015
Toward an understanding of online information processing in e-tourism: does national culture matter?
JM Alcántara-Pilar, S del Barrio-García, E Crespo-Almendros, L Porcu
Journal of Travel & Tourism Marketing 34 (8), 1128-1142, 2017
222017
Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)?
L Porcu, S del Barrio-García, JM Alcántara-Pilar, E Crespo-Almendros
International Journal of Advertising 36 (1), 121-141, 2017
172017
El papel moderador del diseño web y la cultura del país en la respuesta del consumidor online. Una aplicación a los destinos turísticos
JM Alcántara-Pilar, S del Barrio-García
European Research on Management and Business Economics 22 (2), 78-87, 2016
162016
Does language matter? A cross-national comparison of the moderating effect of language on website information-processing
JM Alcántara-Pilar, S Del Barrio-García, ME Rodríguez-López
Journal of Business Research 88, 66-78, 2018
152018
Formation of customer-based brand equity via authenticity: The mediating role of satisfaction and the moderating role of restaurant type
ME Rodríguez-López, S del Barrio-García, JM Alcántara-Pilar
International Journal of Contemporary Hospitality Management, 2020
122020
Cross-cultural comparison of the relationships among perceived risk online, perceived usability and satisfaction during browsing of a tourist website
JM Alcántara-Pilar, S Del Barrio-García, E Crespo-Almendros
Tourism and Manegement Studies, 2015
122015
Language as a cultural vessel in online servicescapes: Its impact on consumers' perceived risk, attitudes, and behavioural intentions
JM Alcántara‐Pilar, S Del Barrio‐García, L Porcu, E Crespo‐Almendros
Journal of Consumer Behaviour 16 (6), e61-e75, 2017
112017
Should Festival Be Smarter?: ICT on Mass Events–The Case of the Exit Festival (Novi Sad, Serbia)
U Stankov, V Pavluković, JM Alcántara-Pilar, M Cimbaljević, T Armenski
Handbook of research on technological developments for cultural heritage and …, 2018
102018
What type of online sales promotion do airline users prefer? Analysis of the moderating role of users’ online experience level
E Crespo-Almendros, S Del Barrio-García, JM Alcántara-Pilar
Tourism & Management Studies 11 (1), 52-61, 2015
102015
Sexo, violencia y estereotipos en el brand equity de una serie. El caso de Juego de Tronos
ÁJ Rojas Lamorena, JM Alcántara Pilar, M Rodríguez López
Instituto de Economía Aplicada a la Empresa (Universidad del País Vasco UPV/EHU), 2018
92018
Analyzing the cultural diversity of consumers in the global marketplace
JM Alcántara-Pilar
IGI Global, 2015
92015
Modelización del comportamiento del consumidor online. El papel moderador de la cultura, el diseño web y el idioma
JM Alcántara Pilar
Universidad de Granada, 2012
92012
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Artículos 1–20