Carol M. Megehee
Carol M. Megehee
Distinguished Professor Emerita, Coastal Carolina University
Verified email at
Cited by
Cited by
Fashion marketing of luxury brands: Recent research issues and contributions
E Ko, CM Megehee
Journal of Business Research 65 (10), 1395-1398, 2012
Consumer enactments of archetypes using luxury brands
CM Megehee, DF Spake
Journal of business research 65 (10), 1434-1442, 2012
Creating visual narrative art for decoding stories that consumers and brands tell
CM Megehee, AG Woodside
Psychology & Marketing 27 (6), 603-622, 2010
Consumer sociability and service provider expertise influence on service relationship success
DF Spake, CM Megehee
Journal of Services Marketing, 2010
Social benefits of brand logos in presentation of self in cross and same gender influence contexts
J Lee, E Ko, CM Megehee
Journal of Business Research 68 (6), 1341-1349, 2015
Conversations with (in) the collective unconscious by consumers, brands, and relevant others
AG Woodside, CM Megehee, S Sood
Journal of Business Research 65 (5), 594-602, 2012
When higher prices increase sales: How chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands
Y Hwang, E Ko, CM Megehee
Journal of Business Research 67 (9), 1912-1920, 2014
Time versus pause manipulation in communications directed to the young adult population: does it matter?
CM Megehee, K Dobie, J Grant
Journal of Advertising Research 43 (3), 281-292, 2003
The impact of perceived peer behavior, probable detection and punishment severity on student cheating behavior
CM Megehee, DF Spake
Marketing Education Review 18 (2), 5-19, 2008
Advancing consumer behaviour theory in tourism via visual narrative art
AG Woodside, CM Megehee
International journal of tourism research 12 (5), 418-431, 2010
Advertising time expansion, compression, and cognitive processing influences on consumer acceptance of message and brand
CM Megehee
Journal of Business Research 62 (4), 420-431, 2009
Travel storytelling theory and practice
AG Woodside, CM Megehee
Anatolia 20 (1), 86-99, 2009
Effects of experience and restitution in service failure recovery
C Megehee
Enhancing knowledge development in marketing: proceedings of the 1994 AMA …, 1994
Independent traveler decision-making
KF Hyde
Advances in culture, tourism and hospitality research, 2008
Brand image, equity, and sports sponsorship
DN Bibby
Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling …, 2009
Applying complexity theory: A primer for identifying and modeling firm anomalies
AG Woodside, G Nagy, CM Megehee
Journal of Innovation & Knowledge 3 (1), 9-25, 2018
Culture, religiosity, and economic configural models explaining tipping-behavior prevalence across nations
G Ferguson, CM Megehee, AG Woodside
Tourism Management 62, 218-233, 2017
Fashion's role in visualizing physical and psychological transformations in movies
H Choi, E Ko, CM Megehee
Journal of Business Research 67 (1), 2911-2918, 2014
Achieving requisite variety in modeling firms' strategy heterogeneities: Explaining paradoxical firm-market performances
G Nagy, CM Megehee, AG Woodside, T Laukkanen, S Hirvonen, ...
Industrial Marketing Management 65, 100-128, 2017
Students’ views of ethical behavior and the impact of association
DF Spake, CM Megehee, GR Franke
Marketing Education Review 17 (3), 33-47, 2007
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