| Hope for Haiti: An analysis of Facebook and Twitter usage during the earthquake relief efforts S Muralidharan, L Rasmussen, D Patterson, JH Shin Public Relations Review 37 (2), 2011 | 281 | 2011 |
| The Gulf Coast oil spill: Extending the theory of image restoration discourse to the realm of social media and beyond petroleum S Muralidharan, K Dillistone, JH Shin Public Relations Review 37 (3), 2011 | 201 | 2011 |
| What triggers young Millennials to purchase ecofriendly products?: the interrelationships among knowledge, perceived consumer effectiveness, and environmental concern J Heo, S Muralidharan Journal of Marketing Communications 25 (4), 421-437, 2017 | 71 | 2017 |
| Personal networks as a precursor to a green future: a study of ‘green’consumer socialization among young millennials from India and China S Muralidharan, F Xue Young Consumers 17 (3), 226-242, 2016 | 52 | 2016 |
| Understanding the green buying behavior of Millennials from India and the United States: A structural equation modeling approach S Muralidharan, F Rejón-Guardia, F Xue Journal of International Consumer Marketing 28 (1), 54-72, 2016 | 51 | 2016 |
| “Tax” and “Fee” Message Frames as Inhibitors of Plastic Bag Usage Among Shoppers A Social Marketing Application of the Theory of Planned Behavior S Muralidharan, K Sheehan Social Marketing Quarterly 22 (3), 200-217, 2016 | 43 | 2016 |
| A green picture is worth a thousand words? - Effects of visual and textual environmental appeals in advertising and the moderating role of product involvement. F Xue, S Muralidharan Journal of Promotion Management 21 (1), 82-106, 2015 | 36 | 2015 |
| How Peer Communication and Engagement Motivations Influence Social Media Shopping Behavior: Evidence from China and the United States. S Muralidharan, RL Men Cyberpsychology, Behavior, and Social Networking 18 (10), 595-601, 2015 | 31 | 2015 |
| How culture influences ‘social’ in social media: Socializing and advertising on smartphones in India and the USA S Muralidharan, C La Ferle, Y Sung Cyberpsychology, Behavior, and Social Networking 18 (6), 356-360, 2015 | 31 | 2015 |
| Understanding Social Media Peer Communication and Organization–Public Relationships: Evidence From China and the United States LR Men, S Muralidharan Journalism & Mass Communication Quarterly 94 (1), 81-101, 2017 | 30 | 2017 |
| The Role of Guilt in Influencing Sustainable Pro-Environmental Behaviors among Shoppers: Differences in Response by Gender To Messaging about England's Plastic-Bag Levy S Muralidharan, K Sheehan Journal of Advertising Research 58 (3), 349-362, 2018 | 23 | 2018 |
| Are we a product of our environment? Assessing culturally congruent Green advertising appeals, novelty, and environmental concern in India and the U.S.A. S Muralidharan, C La Ferle, Y and Sung Asian Journal of Communication 27 (4), 396 - 414, 2017 | 16 | 2017 |
| Following the breadcrumbs: An analysis of online product review characteristics by online shoppers S Muralidharan, HJ Yoon, Y Sung, J Miller, A Lee Journal of Marketing Communications 23 (2), 113-134, 2017 | 15 | 2017 |
| Direct and Mediating Effects of Information Efficacy on Voting Behavior: Political Socialization of Young Adults in the 2012 U.S. Presidential Election S Muralidharan, Y Sung Communication Reports 29 (2), 100 - 114, 2016 | 13 | 2016 |
| Studying the impact of religious symbols on domestic violence prevention in India: Applying the theory of reasoned action to bystanders’ reporting intentions S Muralidharan, C La Ferle, S and Pookulangara International Journal of Advertising 37 (4), 609-632, 2018 | 12 | 2018 |
| Influence of TV endorser types on advertising attitudes and purchase intention among Indian rural women: An exploratory study. S Muralidharan, F Xue Asian Journal of Communication 25 (2), 213-231, 2015 | 9 | 2015 |
| “Tax” and “Fee” Frames in Green Advertisements: The Influence of Self-Transcendence in Reusable Bag Usage S Muralidharan, K Sheehan Journal of Promotion Management 23 (6), 851 - 871, 2017 | 8 | 2017 |
| Can Divine Intervention Aid in Domestic Violence Prevention? An Analysis of Bystanders' Advertising Attitudes and Reporting Intentions in India S Muralidharan, C La Ferle, S and Pookulangara Journal of Promotion Management 24 (1), 1-23, 2018 | 6 | 2018 |
| Religious symbolism in the digital realm: A social advertising approach to motivate bystanders to aid victims of cyberbullying S Muralidharan, C La Ferle International Journal of Consumer Studies 42 (6), 804-812, 2018 | 4 | 2018 |
| Can Empathy Offset Low Bystander Efficacy? Effectiveness of Domestic Violence Prevention Narratives in India S Muralidharan, EA Kim Health Communication 35 (10), 1229-1238, 2020 | 2 | 2020 |
Carrie La FerleProfessor, Southern Methodist UniversityVerified email at smu.edu
