Sidharth Muralidharan
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Hope for Haiti: An analysis of Facebook and Twitter usage during the earthquake relief efforts
S Muralidharan, L Rasmussen, D Patterson, JH Shin
Public Relations Review 37 (2), 2011
The Gulf Coast oil spill: Extending the theory of image restoration discourse to the realm of social media and beyond petroleum
S Muralidharan, K Dillistone, JH Shin
Public Relations Review 37 (3), 2011
What triggers young Millennials to purchase ecofriendly products?: the interrelationships among knowledge, perceived consumer effectiveness, and environmental concern
J Heo, S Muralidharan
Journal of Marketing Communications 25 (4), 421-437, 2017
Personal networks as a precursor to a green future: a study of ‘green’consumer socialization among young millennials from India and China
S Muralidharan, F Xue
Young Consumers 17 (3), 226-242, 2016
Understanding the green buying behavior of Millennials from India and the United States: A structural equation modeling approach
S Muralidharan, F Rejón-Guardia, F Xue
Journal of International Consumer Marketing 28 (1), 54-72, 2016
“Tax” and “Fee” Message Frames as Inhibitors of Plastic Bag Usage Among Shoppers A Social Marketing Application of the Theory of Planned Behavior
S Muralidharan, K Sheehan
Social Marketing Quarterly 22 (3), 200-217, 2016
A green picture is worth a thousand words? - Effects of visual and textual environmental appeals in advertising and the moderating role of product involvement.
F Xue, S Muralidharan
Journal of Promotion Management 21 (1), 82-106, 2015
How Peer Communication and Engagement Motivations Influence Social Media Shopping Behavior: Evidence from China and the United States.
S Muralidharan, RL Men
Cyberpsychology, Behavior, and Social Networking 18 (10), 595-601, 2015
How culture influences ‘social’ in social media: Socializing and advertising on smartphones in India and the USA
S Muralidharan, C La Ferle, Y Sung
Cyberpsychology, Behavior, and Social Networking 18 (6), 356-360, 2015
Understanding Social Media Peer Communication and Organization–Public Relationships: Evidence From China and the United States
LR Men, S Muralidharan
Journalism & Mass Communication Quarterly 94 (1), 81-101, 2017
The Role of Guilt in Influencing Sustainable Pro-Environmental Behaviors among Shoppers: Differences in Response by Gender To Messaging about England's Plastic-Bag Levy
S Muralidharan, K Sheehan
Journal of Advertising Research 58 (3), 349-362, 2018
Are we a product of our environment? Assessing culturally congruent Green advertising appeals, novelty, and environmental concern in India and the U.S.A.
S Muralidharan, C La Ferle, Y and Sung
Asian Journal of Communication 27 (4), 396 - 414, 2017
Following the breadcrumbs: An analysis of online product review characteristics by online shoppers
S Muralidharan, HJ Yoon, Y Sung, J Miller, A Lee
Journal of Marketing Communications 23 (2), 113-134, 2017
Direct and Mediating Effects of Information Efficacy on Voting Behavior: Political Socialization of Young Adults in the 2012 U.S. Presidential Election
S Muralidharan, Y Sung
Communication Reports 29 (2), 100 - 114, 2016
Studying the impact of religious symbols on domestic violence prevention in India: Applying the theory of reasoned action to bystanders’ reporting intentions
S Muralidharan, C La Ferle, S and Pookulangara
International Journal of Advertising 37 (4), 609-632, 2018
Influence of TV endorser types on advertising attitudes and purchase intention among Indian rural women: An exploratory study.
S Muralidharan, F Xue
Asian Journal of Communication 25 (2), 213-231, 2015
“Tax” and “Fee” Frames in Green Advertisements: The Influence of Self-Transcendence in Reusable Bag Usage
S Muralidharan, K Sheehan
Journal of Promotion Management 23 (6), 851 - 871, 2017
Can Divine Intervention Aid in Domestic Violence Prevention? An Analysis of Bystanders' Advertising Attitudes and Reporting Intentions in India
S Muralidharan, C La Ferle, S and Pookulangara
Journal of Promotion Management 24 (1), 1-23, 2018
Religious symbolism in the digital realm: A social advertising approach to motivate bystanders to aid victims of cyberbullying
S Muralidharan, C La Ferle
International Journal of Consumer Studies 42 (6), 804-812, 2018
Can Empathy Offset Low Bystander Efficacy? Effectiveness of Domestic Violence Prevention Narratives in India
S Muralidharan, EA Kim
Health Communication 35 (10), 1229-1238, 2020
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