Follow
Frank R. Kardes
Title
Cited by
Cited by
Year
On the Automatic Activation of Attitudes
RH Fazio, DM Sanbonmatsu, MC Powell, FR Kardes
Journal of Personality and Social Psychology 50 (2), 229-238, 1986
7184*1986
Effects of word-of-mouth and product-attribute information on persuasion: An accessibility-diagnosticity perspective
PM Herr, FR Kardes, J Kim
Journal of consumer research 17 (4), 454-462, 1991
38431991
The role of customer gratitude in relationship marketing
RW Palmatier, CB Jarvis, JR Bechkoff, FR Kardes
Journal of marketing 73 (5), 1-18, 2009
11112009
Consumer behavior
FR Kardes, ML Cronley, TW Cline
South-Western, Cengage Learning, 2011
7402011
Consumer inference: A review of processes, bases, and judgment contexts
FR Kardes, SS Posavac, ML Cronley
Journal of consumer psychology 14 (3), 230-256, 2004
7082004
Consumer behavior and managerial decision making
FR Kardes, J Steckel
(No Title), 2002
6102002
The effects of physiological arousal on information processing and persuasion
DM Sanbonmatsu, FR Kardes
Journal of Consumer research 15 (3), 379-385, 1988
5211988
Spontaneous inference processes in advertising: The effects of conclusion omission and involvement on persuasion
FR Kardes
Journal of Consumer Research 15 (2), 225-233, 1988
5121988
Brand retrieval, consideration set composition, consumer choice, and the pioneering advantage
FR Kardes, G Kalyanaram, M Chandrashekaran, RJ Dornoff
Journal of Consumer Research 20 (1), 62-75, 1993
4951993
Toward a more nuanced understanding of the statistical properties of a median split
D Iacobucci, SS Posavac, FR Kardes, MJ Schneider, DL Popovich
Journal of Consumer Psychology 25 (4), 652-665, 2015
4902015
The role of direction of comparison, attribute-based processing, and attitude-based processing in consumer preference
SP Mantel, FR Kardes
Journal of Consumer Research 25 (4), 335-352, 1999
4811999
Order-of-entry effects on consumer memory and judgment: An information integration perspective
FR Kardes, G Kalyanaram
Journal of Marketing Research 29 (3), 343-357, 1992
4651992
The median split: Robust, refined, and revived
D Iacobucci, SS Posavac, FR Kardes, MJ Schneider, DL Popovich
Journal of Consumer Psychology 25 (4), 690-704, 2015
4192015
The role of the social-identity function of attitudes in consumer innovativeness and opinion leadership
R Grewal, R Mehta, FR Kardes
Journal of economic psychology 21 (3), 233-252, 2000
4162000
The role of selective information processing in price-quality inference
FR Kardes, ML Cronley, JJ Kellaris, SS Posavac
Journal of Consumer Research 31 (2), 368-374, 2004
3902004
Non-conscious influences on consumer choice
GJ Fitzsimons, JW Hutchinson, P Williams, JW Alba, TL Chartrand, ...
Marketing Letters 13, 269-279, 2002
3682002
The timing of repeat purchases of consumer durable goods: The role of functional bases of consumer attitudes
R Grewal, R Mehta, FR Kardes
Journal of Marketing Research 41 (1), 101-115, 2004
3662004
An investigation of the mediational mechanisms underlying attitudinal conditioning
J Kim, CT Allen, FR Kardes
Journal of Marketing Research 33 (3), 318-328, 1996
3151996
Handbook of consumer psychology
CP Haugtvedt, PM Herr, FR Kardes
Routledge, 2018
2792018
I know what you’re doing and why you’re doing it
MC Campbell, A Kirmani
Handbook of Concumer Psychology, 549-574, 2008
2702008
The system can't perform the operation now. Try again later.
Articles 1–20