| Consumers’ brand personality perceptions in a digital world: A systematic literature review and research agenda M Ghorbani, M Karampela, A Tonner International Journal of Consumer Studies 46 (5), 1960-1991, 2022 | 45 | 2022 |
| Integrierte Markenführung im digitalen Zeitalter: Bedeutung–Konzepte–Instrumente–Evaluation M Ghorbani, A Westermann Springer Gabler, 2023 | 8 | 2023 |
| How social media platform affordances influence digital brand personality: a cross-platform comparison of user-generated content M Ghorbani, A Tonner, EL Tsougkou European Marketing Academy Conference 2023, 2023 | 1 | 2023 |
| Exploring sources and traits of the co-created digital brand personality across social media platforms: a multi-site netnography M Ghorbani, A Tonner, EL Tsougkou Academy of Marketing Conference: The Fabric of Life, 2022 | 1 | 2022 |
| Constructing and comparing digital brand personality profiles across channels: a multi-method investigation M Ghorbani, A Tonner, EL Tsougkou Global Brand Conference 2024: GBC 2024, 2024 | | 2024 |
| The digital brand personality assemblage–a netnographic exploration across platforms M Ghorbani, A Tonner, EL Tsougkou International Netnography Conference, 2023 | | 2023 |
| Interior Architectural Branding – The Implementation of the Brand Identity at the Point of Sale by Means of Interior Design A Westermann, R Böckenholt, M Ghorbani, J Messedat Research Journal for Applied Management 4 (1), 65-88, 2023 | | 2023 |
| Exploring the sources and variations of digital brand personality across touchpoints M Ghorbani, A Westermann DERMARKENTAG, 2023 | | 2023 |
| Die Bedeutung von Content-Strategien für die integrierte Markenführung am Beispiel der Deutschen Bank und der Sparkassen. Ein inhaltsanalytischer Vergleich von Bewegtbildern … M Ghorbani, A Westermann Research Journal for Applied Management 2 (1), 83-107, 2021 | | 2021 |
