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Ana Jiménez-Zarco
Ana Jiménez-Zarco
Outros nomesAna Isabel Jiménez Zarco, AI J Zarco, Ana I Jiménez Zarco
Open University of Catalunya
E-mail confirmado em uoc.edu - Página inicial
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Citado por
Citado por
Ano
Principios y estrategias de marketing
I Rodríguez-Ardura
Principios y estrategias de marketing, 1-680, 2018
8852018
Drivers, Benefits and Challenges of ICT adoption by small and medium sized en-terprises (SMEs): A Literature Review
V Barba-Sánchez, AI Jiménez-Zarco
Problems and Perspectives in Management, 103-114, 2007
3782007
A multidimensional analysis of the information sources construct and its relevance for destination image formation
I Llodrà-Riera, MP Martínez-Ruiz, AI Jiménez-Zarco, A Izquierdo-Yusta
Tourism management 48, 319-328, 2015
3602015
Comunicación e imagen corporativa
AIJ Zarco, IR Ardura
Editorial UOC, 2011
2792011
Principios y estrategias de marketing
IR Ardura
Editorial Uoc, 2008
2082008
Applying social learning analytics to message boards in online distance learning: A case study
Á Hernández-García, I González-González, AI Jiménez-Zarco, ...
Computers in Human Behavior 47, 68-80, 2015
1572015
Customer satisfaction's key factors in Spanish grocery stores: Evidence from hypermarkets and supermarkets
MP Martínez-Ruiz, AI Jiménez-Zarco, A Izquierdo-Yusta
Journal of Retailing and Consumer Services 17 (4), 278-285, 2010
1532010
ICT use in marketing as innovation success factor: Enhancing cooperation in new product development processes
J Vilaseca‐Requena, J Torrent‐Sellens, AI Jiménez‐Zarco
European Journal of Innovation Management 10 (2), 268-288, 2007
1422007
Casos de comportamiento del consumidor: Reflexiones para la dirección de marketing
S Ruiz de Maya, I Grande Esteban
ESIC Editorial, 2013
1282013
Consumer-brand relationships under the marketing 3.0 paradigm: a literature review
M Gómez-Suárez, MP Martínez-Ruiz, N Martínez-Caraballo
Frontiers in psychology 8, 249615, 2017
1212017
Estrategias de marketing sectorial
JMC Pinilla, AB González
ESIC Editorial, 2014
1122014
Determinants of the intention to use telemedicine: evidence from primary care physicians
F Saigi-Rubió, A Jiménez-Zarco, J Torrent-Sellens
International journal of technology assessment in health care 32 (1-2), 29-36, 2016
1012016
Assessing the influence of social media on tourists’ motivations and image formation of a destination
I Llodra-Riera, MP Martínez-Ruiz, AI Jiménez-Zarco, A Izquierdo-Yusta
International Journal of Quality and Service Sciences 7 (4), 458-482, 2015
1012015
The impact of market orientation dimensions on client cooperation in the development of new service innovations
AI Jiménez‐Zarco, M Pilar Martínez‐Ruiz, A Izquierdo‐Yusta
European Journal of Marketing 45 (1/2), 43-67, 2011
942011
The co-learning process in healthcare professionals: Assessing user satisfaction in virtual communities of practice
AI Jiménez-Zarco, I González-González, F Saigí-Rubió, J Torrent-Sellens
Computers in human behavior 51, 1303-1313, 2015
922015
Dirección de productos y marcas
AIJ Zarco, HC García
Editorial UOC, 2004
902004
Product involvement in the link between skepticism toward advertising and its effects
FP Chen, JD Leu
Social Behavior and Personality: an international journal 39 (2), 153-159, 2011
852011
Using social media for CSR communication and engaging stakeholders
I Ali, AI Jiménez-Zarco, M Bicho
Corporate social responsibility in the digital age 7, 165-185, 2015
802015
Key service innovation drivers in the tourism sector: empirical evidence and managerial implications
AI Jiménez-Zarco, MP Martínez-Ruiz, A Izquierdo-Yusta
Service Business 5, 339-360, 2011
762011
Drivers of telemedicine use: comparative evidence from samples of Spanish, Colombian and Bolivian physicians
F Saigí-Rubió, J Torrent-Sellens, A Jiménez-Zarco
Implementation Science 9, 1-16, 2014
742014
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Artigos 1–20