| New qualitative research methodologies in management S Guercini Management Decision 52 (4), 662-674, 2014 | 242 | 2014 |
| Pharmaceutical industry riding the wave of sustainability: Review and opportunities for future research M Milanesi, A Runfola, S Guercini Journal of cleaner production 261, 121204, 2020 | 171 | 2020 |
| New marketing in fashion e-commerce S Guercini, PM Bernal, C Prentice Journal of global fashion marketing 9 (1), 1-8, 2018 | 142 | 2018 |
| Interaction behaviors in business relationships and heuristics: Issues for management and research agenda S Guercini, A La Rocca, A Runfola, I Snehota Industrial Marketing Management 43 (6), 929-937, 2014 | 132 | 2014 |
| Relation between branding and growth of the firm in new quick fashion formulas: analysis of an Italian case S Guercini Journal of Fashion Marketing and Management: An International Journal 5 (1 …, 2001 | 125 | 2001 |
| Business networks and retail internationalization: A case analysis in the fashion industry S Guercini, A Runfola Industrial Marketing Management 39 (6), 908-916, 2010 | 122 | 2010 |
| Exploring brand associations: an innovative methodological approach B Crawford Camiciottoli, S Ranfagni, S Guercini European Journal of Marketing 48 (5/6), 1092-1112, 2014 | 113 | 2014 |
| Fast fashion companies coping with internationalization: driving the change or changing the model? A Runfola, S Guercini Journal of Fashion Marketing and Management: An International Journal 17 (2 …, 2013 | 102 | 2013 |
| International competitive change and strategic behaviour of Italian textile‐apparel firms S Guercini Journal of Fashion Marketing and Management: An International Journal 8 (3 …, 2004 | 94 | 2004 |
| Heuristics in international business: a systematic literature review and directions for future research S Guercini, M Milanesi Journal of International Management 26 (4), 100782, 2020 | 89 | 2020 |
| New business models in online hotel distribution: emerging private sales versus leading IDS A Runfola, M Rosati, S Guercini Service Business 7, 183-205, 2013 | 86 | 2013 |
| Sustainability and luxury: the Italian case of a supply chain based on native wools SR S Guercini Journal of Corporate Citizenship, 2013 | 86 | 2013 |
| Heuristics in customer‐supplier interaction S Guercini, A La Rocca, A Runfola, I Snehota Industrial Marketing Management 48, 26-37, 2015 | 84 | 2015 |
| Let’s play! Gamification as a marketing tool to deliver a digital luxury experience M Milanesi, S Guercini, A Runfola Electronic Commerce Research 23 (4), 2135-2152, 2023 | 81 | 2023 |
| Unconventional entrepreneurship S Guercini, B Cova Journal of Business Research 92, 385-391, 2018 | 81 | 2018 |
| Developing the researcher‐manager interface in the case analysis process S Guercini Management Decision 42 (3/4), 464-472, 2004 | 79 | 2004 |
| Internationalization through e-commerce. The case of multibrand luxury retailers in the fashion industry S Guercini, A Runfola International marketing in the fast changing world 26, 15-31, 2015 | 75 | 2015 |
| New approaches to heuristic processes and entrepreneurial cognition of the market S Guercini Journal of Research in Marketing and Entrepreneurship 14 (2), 199-213, 2012 | 70 | 2012 |
| L'imprenditoria cinese nel distretto industriale di Prato M Colombi, S Guercini, A Marsden LS Olschki, 2002 | 70 | 2002 |
| Marketing della moda A Burresi Firenze University Press, 2005 | 67 | 2005 |
bernard covaProfessor of Marketing, Kedge Business SchoolDirección de correo verificada de kedgebs.com
