Segueix
Jesus Garcia-Madariaga
Jesus Garcia-Madariaga
Profesor Universidad Complutense de Madrid
Correu electrònic verificat a ucm.es
Títol
Citada per
Citada per
Any
Marketing turístico
P Kotler
10272019
Principios de marketing
ÁE Talaya
Esic Editorial, 2008
7672008
Principios de marketing
Á Esteban
Madrid: esic 2, Esic Editorial, 2006
6992006
Nuevas tendencias en comunicación estratégica
TP Blanco, JS Herrera
ESIC Editorial, 2014
3102014
Gamification and online consumer decisions: Is the game over?
S Tobon, JL Ruiz-Alba, J García-Madariaga
Decision Support Systems 128, 113167, 2020
2452020
Diccionario de dirección de empresas y marketing
M Sastre
España: Ecobook, 2009
235*2009
Residents' attitude as determinant of tourism sustainability: The case of Trujillo
MFB López, NR Virto, JA Manzano, J García-Madariaga
Journal of Hospitality and Tourism Management 35, 36-45, 2018
1562018
Do isolated packaging variables influence consumers' attention and preferences?
J García-Madariaga, B López, M Francisca, IM Burgos, NR Virto
Physiology & Behavior, 2018
1192018
Corporate social responsibility, customer satisfaction, corporate reputation, and firms’ market value: Evidence from the automobile industry
J Garcia-Madariaga, F Rodriguez-Rivera
Spanish Journal of Marketing ESIC 21 (1 (S1)), 39-53, 2017
1162017
Marketing del Turismo Cultural
J Recuero Virto, N. Blasco, F. García-Madariaga
Esic, 2016
107*2016
Stakeholders management systems: Empirical insights from relationship marketing and market orientation perspectives
J Garcia de Madariaga, C Valor
Journal of Business Ethics 71 (4), 425-439, 2007
1072007
The Influence of Opinion Leaders’ eWOM on Online Consumer Decisions: A Study on Social Influence
S Tobon, J García-Madariaga
Journal of Theoretical and Applied Electronic Commerce Research 16 (4), 748-767, 2021
1062021
Evolución del marketing hacia la gestión orientada al valor del cliente: revisión y análisis
LM Valenzuela Fernández, J García de Madariaga Miranda, ...
Theoria 15 (2), 2006
872006
Orientación al valor del cliente y las nuevas métricas de marketing. Revisión y análisis
LM Valenzuela, J Garcia de Madariaga, MF Blasco
Panorama Socioeconómico 25 (34), 70-74, 2007
602007
What Can Neuromarketing Tell Us about Food Packaging?
I Moya, J García-Madariaga, MF Blasco
Foods 9 (12), 1856, 2020
532020
Corporate social responsibility and the classical theory of the firm: Are both theories irreconcilable?
J García-de-Madariaga, F Rodríguez-de-Rivera-Cremades
Innovar 20 (37), 5-19, 2010
522010
Applying partial least squares in tourism and hospitality research
F Ali, SM Rasoolimanesh, C Cobanoglu
Emerald Publishing Limited, 2018
47*2018
La gestión del valor de la cartera de clientes y su efecto en el valor global de la empresa: diseño de un modelo explicativo como una herramienta para la toma de decisiones …
JG de Madariaga Miranda
UNIVERSIDAD COMPLUTENSE DE MADRID, 2007
45*2007
Revealing unconscious consumer reactions to advertisements that include visual metaphors. A neurophysiological experiment
J García-Madariaga, I Moya, N Recuero, MF Blasco
Frontiers in Psychology 11, 760, 2020
422020
Green consumer segmentation: managerial and environmental implications from the perspective of business strategies and practices
C Afonso, D Gavilan, J García-Madariaga, HM Gonçalves
Sustainability in Innovation and Entrepreneurship: Policies and Practices …, 2018
42*2018
En aquests moments el sistema no pot dur a terme l'operació. Torneu-ho a provar més tard.
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