Brooke Weberling McKeever
Brooke Weberling McKeever
Associate Professor, University of South Carolina
Verified email at - Homepage
Cited by
Cited by
The blame frame: Media attribution of culpability about the MMR–autism vaccination scare
A Holton, B Weberling, CE Clarke, MJ Smith
Health communication 27 (7), 690-701, 2012
The power of a picture: Overcoming scientific misinformation by communicating weight-of-evidence information with visual exemplars
GN Dixon, BW McKeever, AE Holton, C Clarke, G Eosco
Journal of Communication 65 (4), 639-659, 2015
News framing of autism: Understanding media advocacy and the combating autism act
BW McKeever
Science Communication 35 (2), 213-240, 2013
From social media to mainstream news: The information flow of the vaccine-autism controversy in the US, Canada, and the UK
SM Jang, BW Mckeever, R Mckeever, JK Kim
Health communication 34 (1), 110-117, 2019
Nonprofit relationship management: Extending the organization-public relationship to loyalty and behaviors
GN Pressgrove, BW McKeever
Journal of Public Relations Research 28 (3-4), 193-211, 2016
From awareness to advocacy: Understanding nonprofit communication, participation, and support
BW McKeever
Journal of Public Relations Research 25 (4), 307-328, 2013
Including “evidentiary balance” in news media coverage of vaccine risk
CE Clarke, GN Dixon, A Holton, BW McKeever
Health communication 30 (5), 461-472, 2015
Silent majority: Childhood vaccinations and antecedents to communicative action
BW McKeever, R McKeever, AE Holton, JY Li
Mass Communication and Society 19 (4), 476-498, 2016
Framing breast cancer: Building an agenda through online advocacy and fundraising
B Weberling
Public Relations Review 38 (1), 108-115, 2012
Perceived hostile media bias, presumed media influence, and opinions about immigrants and immigration
BW McKeever, D Riffe, FD Carpentier
Southern Communication Journal 77 (5), 420-437, 2012
Toward a theory of situational support: A model for exploring fundraising, advocacy and organizational support
BW McKeever, G Pressgrove, R McKeever, Y Zheng
Public Relations Review 42 (1), 219-222, 2016
What is Contagious? Exploring why content goes viral on Twitter: A case study of the ALS Ice Bucket Challenge
G Pressgrove, BW McKeever, SM Jang
International Journal of Nonprofit and Voluntary Sector Marketing 23 (1), e1586, 2018
Key messages and message integrity as concepts and metrics in communication evaluation
CE Carroll, NC Huang-Horowitz, BW McKeever, N Williams
Journal of Communication Management, 2014
Gauging the public's preparedness for mobile public relations: The “Text for Haiti” campaign
B Weberling, RD Waters
Public Relations Review 38 (1), 51-55, 2012
Communicating to improve health: Using theory to improve fundraising for health-related events
Y Zheng, BW McKeever
Nonprofit and Voluntary Sector Quarterly 45 (6), 1276-1296, 2016
Preparing for A COVID-19 vaccine: A mixed methods study of vaccine hesitant parents
ME Rhodes, B Sundstrom, E Ritter, BW McKeever, R McKeever
Journal of Health Communication 25 (10), 831-837, 2020
The status of health communication: Education and employment outlook for a growing field
BW McKeever
Journal of health communication 19 (12), 1408-1423, 2014
The role of text messaging in public relations: Testing the situational theory of publics for mobile giving campaigns
B Weberling, RD Waters, NTJ Tindall
New media and public relations, 189-197, 2012
Moms and media: Exploring the effects of online communication on infant feeding practices
R McKeever, BW McKeever
Health Communication 32 (9), 1059-1065, 2017
News framing of avian flu: Media advocacy and response to a public health crisis
M Choi, BW McKeever
Newspaper Research Journal 40 (4), 451-466, 2019
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