| Do brand authenticity and brand credibility facilitate brand equity? The case of heritage destination brand extension S del Barrio-Garcia, MB Prados-Peña Journal of Destination Marketing & Management 13, 10-23, 2019 | 136 | 2019 |
| The role of customer brand engagement in the use of Instagram as a “shop window” for fashion-industry social commerce A Molina-Prados, F Munoz-Leiva, MB Prados-Peña Journal of Fashion Marketing and Management: An International Journal 26 (3 …, 2022 | 61 | 2022 |
| How does parent heritage brand preference affect brand extension loyalty? A moderated mediation analysis MB Prados-Peña, S Del Barrio-García Tourism Management Perspectives 36, 100755, 2020 | 43 | 2020 |
| Perceived customer care and privacy protection behavior: The mediating role of trust in self-disclosure N Rodríguez-Priego, L Porcu, MBP Peña, EC Almendros Journal of Retailing and Consumer Services 72, 103284, 2023 | 38 | 2023 |
| The effect of fit and authenticity on attitudes toward the brand extension: The case of the Monumental Complex of the Alhambra and Generalife MB Prados-Peña, S del Barrio-García Journal of Cultural Heritage 31, 170-179, 2018 | 35 | 2018 |
| Key antecedents of brand equity in heritage brand extensions: the moderating role of tourist heritage experience MB Prados-Peña, S Del Barrio-García European Research on Management and Business Economics 27 (3), 100153, 2021 | 29 | 2021 |
| Crafts as a key factor in local development: Bibliometric analysis DF Bellver, MB Prados-Peña, AM García-López, V Molina-Moreno Heliyon 9 (1), 2023 | 28 | 2023 |
| Sustainable crafts: Describing conceptual evolution through a bibliometric analysis and systematic literature review MB Prados-Peña, FJ Gálvez-Sánchez, A García-López, V Molina-Moreno Frontiers in Environmental Science 10, 949681, 2022 | 20 | 2022 |
| Using augmented reality and social media in mobile applications to engage people on cultural sites S de los Ríos, MF Cabrera-Umpiérrez, MT Arredondo, M Páramo, ... Universal Access in Human-Computer Interaction. Universal Access to …, 2014 | 18 | 2014 |
| The development of loyalty to earthen defensive heritage as a key factor in sustainable preventive conservation MB Prados-Peña, ML Gutiérrez-Carrillo, S Del Barrio-García Sustainability 11 (13), 3516, 2019 | 17 | 2019 |
| Engaging people with cultural heritage: Users’ perspective ME Beltrán, Y Ursa, S de los Rios, MF Cabrera-Umpiérrez, MT Arredondo, ... Universal Access in Human-Computer Interaction. Universal Access to …, 2014 | 16 | 2014 |
| Intention to purchase sustainable craft products: a moderated mediation analysis of the adoption of sustainability in the craft sector MB Prados-Peña, FJ Gálvez-Sánchez, P Núñez-Cacho, V Molina-Moreno Environment, Development and Sustainability 26 (1), 775-797, 2024 | 15 | 2024 |
| Factors that contribute to the underrepresentation of women academics worldwide: A literature review B Avolio, E Pardo, MB Prados-Peña Social Psychology of Education 27 (1), 261-281, 2024 | 11 | 2024 |
| New technologies for the conservation and preservation of cultural heritage through a bibliometric analysis MB Prados-Peña, G Pavlidis, A García-López Journal of Cultural Heritage Management and Sustainable Development, 2023 | 11 | 2023 |
| How online sales promotions via social networks affect the brand equity of a heritage destination MB Prados-Peña, E Crespo-Almendros, L Porcu Heritage 5 (3), 2547-2564, 2022 | 11 | 2022 |
| Moving toward sustainable development: Social, economic and environmental value as antecedents of purchase intention in the sustainable crafts sector MB Prados‐Peña, FJ Gálvez‐Sánchez, A García‐López Sustainable Development 31 (4), 3024-3037, 2023 | 10 | 2023 |
| El plan director de la Alhambra (2007-2015) MDMV Jiménez erph_ Revista electrónica de Patrimonio Histórico, 121-175, 2007 | 10 | 2007 |
| Building heritage brand equity through social media sales promotion: The role of Power Distance E Crespo‐Almendros, MB Prados‐Peña, L Porcu, JM Alcántara Pilar International Journal of Tourism Research 25 (3), 305-317, 2023 | 9 | 2023 |
| Influence of the perceived benefit of a social network-based sales promotion on the perceived quality of a heritage complex E Crespo-Almendros, MB Prados-Peña, L Porcu, JM Alcántara-Pilar Academia Revista Latinoamericana de Administración 35 (2), 148-162, 2022 | 9 | 2022 |
| COVID-19 and social media communication strategies: A comparative study of the effectiveness of Facebook posts during the lockdown and the “new normal” in the airline industry MB Prados-Peña, E Crespo-Almendros, L Porcu Journal of Air Transport Management 103, 102255, 2022 | 8 | 2022 |
Salvador Del Barrio-García (ORCID: 0...University of GranadaDirección de correo verificada de ugr.es
