Lennart Baardman
Lennart Baardman
Assistant Professor, University of Michigan, Ross School of Business
Verified email at umich.edu - Homepage
Cited by
Cited by
Scheduling promotion vehicles to boost profits
L Baardman, MC Cohen, K Panchamgam, G Perakis, D Segev
Management Science 65 (1), 50-70, 2019
Leveraging comparables for new product sales forecasting
L Baardman, I Levin, G Perakis, D Singhvi
Available at SSRN 3086237, 2017
Detecting customer trends for optimal promotion targeting
L Baardman, SB Boroujeni, T Cohen-Hillel, K Panchamgam, G Perakis
Manufacturing & Service Operations Management, 2020
Learning Optimal Online Advertising Portfolios with Periodic Budgets
L Baardman, E Fata, A Pani, G Perakis
Available at SSRN 3346642, 2019
Pass-through constrained vendor funds for promotion planning
L Baardman, K Panchamgam, G Perakis
Available at SSRN 2992374, 2017
Computer system and method to predict customer behavior based on inter-customer influences and to control distribution of electronic messages
L Baardman, T Cohen, SB BOROUJENI, K Panchamgam, G Perakis
US Patent App. 15/685,116, 2019
Analytics in promotional pricing and advertising
L Baardman
Massachusetts Institute of Technology, 2019
Job Sequencing in a Miniload System
L Baardman, KJ Roodbergen
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