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Walesska Schlesinger
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Cited by
Year
Dimensionalidad de la responsabilidad social empresarial percibida y sus efectos sobre la imagen y la reputación: una aproximación desde el modelo de Carroll
AA Herrera, MWS Díaz
Estudios gerenciales 24 (108), 37-59, 2008
3682008
Collaborating to innovate: Effects on customer knowledge management and performance
P Fidel, W Schlesinger, A Cervera
Journal of business research 68 (7), 1426-1428, 2015
2522015
Sticking with your university: the importance of satisfaction, trust, image, and shared values
W Schlesinger, A Cervera, C Pérez-Cabañero
Studies in Higher Education 42 (12), 2178-2194, 2017
2302017
El papel de la confianza, la imagen y los valores compartidos en la creación de valor y lealtad: aplicación a la relación egresado-universidad
W Schlesinger, A Cervera, H Calderón
Revista Española de Investigación de Marketing ESIC 18 (2), 126-139, 2014
752014
Medición de la imagen de la universidad y sus efectos sobre la identificación y lealtad del egresado: una aproximación desde el modelo de Beerli y Díaz (2003)
A Cervera, W Schlesinger, MÁ Mesta, R Sánchez
Revista Española de Investigación de Marketing ESIC 16 (2), 7-29, 2012
752012
Investigating factors that influence on ICT usage in higher education: a descriptive analysis
MA Iniesta-Bonillo, R Sánchez-Fernández, W Schlesinger
International Review on Public and Nonprofit Marketing 10, 163-174, 2013
742013
Exploring the links between destination attributes, quality of service experience and loyalty in emerging Mediterranean destinations
WSACTC Pérez-Cabañero
Tourism Management Perspectives 35, 2020
692020
The influence of university brand image, satisfaction, and university identification on alumni WOM intentions
W Schlesinger, A Cervera-Taulet, W Wymer
Journal of Marketing for Higher Education 33 (1), 1-19, 2023
682023
Key elements in building relationships in the higher education services context
W Schlesinger, A Cervera, MÁ Iniesta
Journal of Promotion Management 21 (4), 475-491, 2015
662015
Effects of customer knowledge management and customer orientation on innovation capacity and marketing results in SMEs: The mediating role of innovation orientation
P Fidel, W Schlesinger, E Emilo
International Journal of Innovation Management 22 (07), 1850055, 2018
642018
Estudio comparativo entre personalidad de marca ideal vs. percibida: aplicación a las compañías aéreas
MW Schlesinger Díaz, A Cervera Taulet
Innovar 18 (31), 61-76, 2008
612008
Customer’s role in knowledge management and in the innovation process: effects on innovation capacity and marketing results
P Fidel, A Cervera, W Schlesinger
Knowledge Management Research & Practice 14 (2), 195–203, 2015
602015
When love matters. Experience and brand love as antecedents of loyalty and willingness to pay a premium price in streaming services
M Santos, W Schlesinger
Spanish Journal of Marketing - ESIC, 2021
592021
The sustainability of cruise tourism onshore: The impact of crowding on visitors’ satisfaction
S Sanz-Blas, D Buzova, W Schlesinger
Sustainability 11 (6), 1510, 2019
562019
Imagen y reputación corporativa Estudio empírico de operadoras de telefonía en España.
MW Schlesinger Díaz
Universidad de Quintana Roo, 2009
552009
Un enfoque de marketing de relaciones a la educación como un servicio: aplicación a la Universidad de Valencia
M Walesska Schlesinger, A Cervera Taulet, MÁ Iniesta Bonillo, ...
Innovar 24 (53), 113-125, 2014
492014
Influence of advertising on brand personality in the airline sector: The case of Spain
A Cervera-Taulet, MW Schlesinger, MJ Yagüe-Guillen
Journal of Travel & Tourism Marketing 30 (5), 445-454, 2013
392013
Analysis of the value creation in higher institutions: a relational perspective
R Sánchez-Fernández, MÁ INIESTA-BONILLO, W Schlesinger-Diaz, ...
Regulation and Best Practices in Public and Nonprofit Marketing 162, 2010
372010
Conocimiento de marca: una revisión teórica
O Colmenares, W Schlesinger, J Saavedra
Técnica administrativa 8 (2), 2009
332009
Experience management as an innovative approach in emerging Mediterranean destinations
AmparoCervera-Taulet, CarmenPérez-Cabañero, WalesskaSchlesinger
Journal of Business Research 101, 2019
312019
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