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Blend Ibrahim
Blend Ibrahim
İstanbul Ticaret Üniversitesi, Faculty of Business
Dirección de correo verificada de ticaret.edu.tr
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Citado por
Citado por
Año
Linking social media marketing activities to revisit intention through brand trust and brand loyalty on the coffee shop facebook pages: Exploring sequential mediation mechanism
B Ibrahim, A Aljarah, D Sawaftah
Sustainability 13 (4), 2277, 2021
1522021
Do social media marketing activities enhance consumer perception of brands? A meta-analytic examination
B Ibrahim, A Aljarah, B Ababneh
Journal of Promotion Management 26 (4), 544-568, 2020
1242020
Social media marketing activities and brand loyalty: A meta-analysis examination
B Ibrahim
Journal of Promotion Management 28 (1), 60-90, 2022
1142022
Dataset of relationships among social media marketing activities, brand loyalty, revisit intention. Evidence from the hospitality industry in Northern Cyprus
B Ibrahim, A Aljarah
Data in brief 21, 1823-1828, 2018
1142018
The era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality
B Ibrahim, A Aljarah
Journal of Marketing Communications 29 (1), 1-25, 2023
582023
Does corporate social responsibility really increase customer relationship quality? A meta-analytic review
A Aljarah, L Emeagwali, B Ibrahim, B Ababneh
Social Responsibility Journal 16 (1), 28-49, 2020
562020
Data to model the effects of perceived telecommunication service quality and value on the degree of user satisfaction and e-WOM among telecommunications users in North Cyprus
M Alrwashdeh, A Jahmani, B Ibrahim, HY Aljuhmani
Data in brief 28, 104981, 2020
502020
The effect of market-sensing capability on knowledge creation process and innovation Evidence from SMEs in Jordan
A Alshanty, O Emeagwali, B IBRAHIM, M Alrwashdeh
Management Science Letters 9 (5), 2019
432019
The robustness of corporate social responsibility and brand loyalty relation: A meta-analytic examination
A Aljarah, B Ibrahim
Journal of Promotion Management 26 (7), 1038-1072, 2020
342020
Linking hotel environmental management initiatives and sustainable hotel performance through employees’ eco-friendly behaviour and environmental strategies: a moderated …
SU Rehman, H Elrehail, D Alshwayat, B Ibrahim, R Alami
European Business Review 35 (2), 184-201, 2023
282023
The nexus between social media marketing activities and brand loyalty in hotel facebook pages: A multi-group analysis of hotel ratings
B Ibrahim
Tourism: An International Interdisciplinary Journal 69 (2), 228-245, 2021
282021
The differential impact of user-and firm-generated content on online brand advocacy: customer engagement and brand familiarity matter
A Aljarah, D Sawaftah, B Ibrahim, E Lahuerta-Otero
European Journal of Innovation Management 27 (4), 1160-1181, 2024
242024
The role of social media marketing activities in driving self–brand connection and user engagement behavior on Instagram: a moderation–mediation approach
B Ibrahim, A Aljarah
European Journal of Innovation Management, 2023
242023
The attribution effects of CSR motivations on brand advocacy: psychological distance matters!
A Aljarah, B Dalal, B Ibrahim, E Lahuerta-Otero
The Service Industries Journal 42 (7-8), 583-605, 2022
232022
Like, comment and share: examining the effect of firm-created content and user-generated content on consumer engagement
B Ibrahim, A Aljarah, DT Hayat, E Lahuerta-Otero
Leisure/loisir 46 (4), 599-622, 2022
162022
Doing good does not always lead to doing well: The corrective, compensating and cultivating goodwill CSR effects on brand defense
A Aljarah, B Ibrahim, E Lahuerta-Otero, MM García de los Salmones
Current Issues in Tourism 26 (20), 3397-3410, 2023
112023
Facts or belief: examining the effect of the cognitive dissonance on brand switching, purchase regret and satisfaction level
R Ibrahim Awwad, B Ibrahim, C George, S Hamdan, K Nair
Global Knowledge, Memory and Communication, 2023
82023
Factors influencing employees’ eco-friendly innovation capabilities and behavior: the role of green culture and employees’ motivations
SA Qalati, B Barbosa, B Ibrahim
Environment, Development and Sustainability, 1-22, 2023
72023
Examining the relationship between brand symbolism and brand evangelism through consumer brand identification: evidence from Starbucks coffee brand
I Osmanova, S Ozerden, B Dalal, B Ibrahim
Sustainability 15 (2), 1684, 2023
72023
Investigating the Impact of Social Media Marketing on Intention to Follow Advice: The Mediating Role of Active Participation and Benevolence Trust
B Ibrahim, A Aljarah, J Hazzam, H Elrehail, SA Qalati
FIIB Business Review, 23, 2023
52023
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